Increase the value of your event for exhibitors, sponsors and attendees—and generate some new revenue for yourself in the process. Attendify’s mobile event app—which works seamlessly with our CATALYST Abstract management system—now offers integrated lead retrieval, making it super simple for your exhibitors to build relationships with the attendees at your event.
Event professionals are always looking for opportunities to generate additional conference revenue, and lead retrieval is a convenience that exhibitors and sponsors are willing to pay for. If you’ve ever watched an exhibitor struggle to jot down notes after a conversation with an attendee, you know the value a lead retrieval app provides.
Social Lead Retrieval
Scribbling on the back of a business card is the old-tech way of collecting information from event participants. With the Attendify app, exhibitors can use their own mobile phone to scan an attendee’s QR code. Contact information about the lead is available immediately, along with access to view the attendee’s activity stream posts. Exhibitors can also contact leads directly through the app to schedule follow up appointments.
Real-Time Engagement Data
During the event, an analytics dashboard helps you ensure that exhibitors use the app effectively. Lead generation data is available to monitor performance and see which exhibitors are successfully adding leads. These real-time insights are available on your existing device and don’t require adding additional hardware.
Using a lead retrieval app allows exhibitors to use their in-person conversations to build more meaningful engagement with attendees, knowing that details like contact information will be automatically synced to their device.
Providing an easy way for exhibitors to retrieve attendee data is becoming a must-have feature for an event app, similar to the way that attendees expect a mobile app to provide a schedule of the event. To learn more about pricing and the other benefits of offering your exhibitors an integrated lead retrieval app, check out the information on Attendify’s page.
Have you ever offered automated lead retrieval at your events in the past? What other ways are you using technology to create more value for your exhibitors and sponsors? Let us know in the comments below.