The speakers have spoken. The attendees have gone home. And as a meeting planner, you are left alone with the conference proceedings you worked so hard to collect, organize and create. While the knowledge that lies within these materials could stimulate association growth, often times after a conference has ended, these materials get lost in file cabinets
and book shelves.
Unleash the Value of your Educational Content
Many associations are failing to recognize that this same content can be archived, repurposed, and monetized to bring ongoing value to your association. Now more than ever, technology has made it simple and cost effective to take conference content and repurpose it to enhance membership value and attract new members. Think of the value in having multiple years of content in a single location that is searchable by members and discoverable by nonmembers. Having an digital publishing platform with archived conference content can extend the life of your conference and leverage the value of your association’s knowledge.
Once your educational content is organized in a single location, it opens up an array of opportunities to market and monetize your educational content. A knowledge center allows you to sell subscription access to content, share content on social media sites such as Facebook and Digg, enrich content using metadata and makes content more discoverable by exposing it to search engines. This all greatly enhances the value of your content for both members and potential members.
You don’t want to miss this opportunity to extend the life of your conference and your conference content, do you?