Your conference is a goldmine of valuable content, but its impact shouldn’t end when the event does. Omnipress’ technology on digital event and publication offers a practical way to bring more consistency to digital content delivery and reader access.
1. Turn Session Recordings into On-Demand Webinars
Don’t let valuable session recordings gather digital dust. Convert them into on-demand webinars that members can access throughout the year.
How to Do It:
- Edit and organize session videos into shorter, digestible segments by topic or speaker.
- Create a dedicated section on your website or member portal for on-demand content.
- Pair the videos with downloadable slides, discussion questions, or supplemental reading materials.
Why It Works for Different Audiences:
- New members can access past sessions to catch up on key industry topics.
- Longtime members can revisit sessions or explore more advanced discussions.
- Potential members get a preview of the high-quality content your association offers, helping them see the value of joining.
2. Transform Presentation Slides into Blog Posts and Articles
Speakers invest significant time in developing their presentations. Turn their insights into a series of blog posts or in-depth articles for your website.
How to Do It:
- Break down each presentation into key takeaways, actionable tips, or step-by-step guides.
- Supplement the content with quotes from the speaker or related industry statistics.
- Include a call-to-action for readers to watch the full session on-demand or download a related resource.
Why It Works for Different Audiences:
- New members can explore introductory content in blog form.
- Longtime members can dive deeper into advanced topics from past sessions.
- Potential members see real-world examples of the education and expertise your association provides, making membership more appealing.
3. Host Your Content on a Virtual Event Platform for Year-Round Access
Make past conference content available anytime by hosting it on a virtual event platform. This creates an ongoing resource for all members and a recruitment tool for prospective members. That same need also applies to event app for conferences, especially when teams need a dependable approach to event content, attendee communication, and planning.
How to Do It:
- Upload recorded sessions, keynotes, and panel discussions for on-demand viewing.
- Organize content by tracks, topics, or speakers for easy navigation.
- Provide downloadable resources, such as presentation slides, whitepapers, or checklists.
Why It Works for Different Audiences:
- New members can access key industry discussions from previous events to get up to speed.
- Longtime members can reference past sessions to stay current on evolving trends.
- Potential members can preview premium content, giving them an incentive to join and gain full access.
4. Host a Virtual Panel or Roundtable Recap
Keep the conversation going by hosting a virtual panel or roundtable discussion with a selection of your conference speakers.
How to Do It:
- Choose a theme based on popular sessions or industry trends covered at your conference.
- Invite the original speakers or new experts to provide different perspectives.
- Promote the panel as an exclusive member benefit to increase attendance and engagement.
Why It Works for Different Audiences:
- New members gain access to industry experts and insights.
- Longtime members stay engaged with deeper discussions and evolving trends.
- Potential members see your association as an active thought leader and may be more inclined to join.
5. Leverage Social Media for Micro-Content
Use social media to extend the reach of conference content and keep members engaged throughout the year. This resource – gated vs. ungated content: finding the right balance for associations – can also add context around the operational decisions teams usually evaluate.
How to Do It:
- Share short video clips of keynote speeches, panel discussions, or attendee testimonials.
- Post thought-provoking quotes or industry statistics shared during sessions.
- Use branded hashtags to encourage attendees to share their favorite moments and insights.
Why It Works for Different Audiences:
- New members get a preview of valuable member resources.
- Longtime members stay connected through reminders of key conference insights.
- Potential members see engaging, high-quality content and may want to join to access more.
Your conference content isn’t just valuable during the event, it’s an ongoing resource that helps new members learn and integrate, keeps longtime members engaged, and attracts potential members who see the value of your content. By repurposing content strategically, you strengthen your value proposition while maximizing engagement and membership growth year-round.
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