Using conference content as a marketing tool is a great way for your audience to learn about your conference and the value it provides.
Did you know that it can also be a great way for you to learn about your audience?
Content marketing allows you to:
- Discover the formats that engage your audience
- Learn the topics that resonate with your attendees
- Develop the messages that connect with your members
The infographic below highlights five insights that content marketing can provide.
Interested in learning more about promoting an event with your existing conference materials?
Check out the other entries in our Marketing with Conference Content series for more ideas:
Part 1: The Event Planner’s Advantage