Using conference content as a marketing tool is a great way for your audience to learn about your conference and the value it provides.

Did you know that it can also be a great way for you to learn about your audience?

Content marketing allows you to:

  • Discover the formats that engage your audience
  • Learn the topics that resonate with your attendees
  • Develop the messages that connect with your members

The infographic below highlights five insights that content marketing can provide.

To learn more about how content can help raise the awareness of your conference, read Part 1 and Part 2 of our Marketing with Conference Content Series.

Marketing With Conference Content Infographic


Interested in learning more about promoting an event with your existing conference materials?

Check out the other entries in our Marketing with Conference Content series for more ideas:

Part 1: The Event Planner’s Advantage

Part 2: 3 Ways to Stand Out From the Crowd by Using Images

Part 4: Promoting Your Conference with Twitter

About Omnipress

Omnipress delivers educational content for associations and other organizations. Digital and print solutions for in-person, virtual, and hybrid conferences and training programs.

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