Right now, it’s probably more difficult than ever to plan a conference or instructor-led course. Just as we were all feeling relatively confident about a slow but steady return to in-person educational events, new variants caused us to re-think our plans yet again—including how we use print services to provide educational materials to attendees.
According to the latest survey results featured in PCMA’s COVID-19 Recovery Dashboard, meeting planners are once again shifting back to virtual or trying a hybrid format for the first time. Meanwhile, the planning window continues to get smaller while the outcomes (attendance, sponsor commitment, etc.) remain difficult to predict.
In response to all this uncertainty, Omnipress has launched a new print service option—EasyPrint™—that removes both the risk and burden of printing event and course materials. With EasyPrint, you can still provide a physical program book or training manual to the participants who really want it, at no cost whatsoever to the organization.
Here’s how EasyPrint works:
- Omnipress creates, hosts, and manages an online storefront to merchandise your printed materials available for purchase.
- You provide participants with a link to our storefront where they order materials directly from us.
- You provide Omnipress with a print-ready file of your materials.
- Omnipress will print, pack, and ship items to participants at no cost to you.
Jonny Popp, General Manager of Omnipress explains why EasyPrint was developed. “We understand that it’s become challenging to estimate print quantities with any confidence right now, without knowing what attendance or demand is going to look like. Add to that the fact that our customers are having to make significant adjustments to their educational events with less planning time. The last thing they need is one more task.”
Adds Popp, “At the same time, our customers tell us they have participants who are print fanatics. They love to have that tactile piece. For them, it increases the value of the event or course.”
In addition to increasing value for both in-person and virtual participants, EasyPrint also allows organizations to retain an important piece of their sponsor recognition package while removing the out-of-pocket costs.