Right now, it’s probably more difficult than ever to plan a conference. Just as we were all feeling relatively confident about a slow but steady return to in-person events, the Delta variant began to surge, causing us to re-think our plans yet again—including how we use print services to provide conference materials to attendees.
According to the latest survey results featured in PCMA’s COVID-19 Recovery Dashboard, meeting planners are once again shifting back to virtual or trying a hybrid format for the first time. Meanwhile, the planning window continues to get smaller while the outcomes (attendance, sponsor commitment, etc.) remain difficult to predict.
In response to all this uncertainty, Omnipress has launched a new print service option—EasyPrint™—that removes both the risk and burden of printing program materials. With EasyPrint, meeting planners can still provide a physical program or proceedings book to the attendees who really want it, at no cost whatsoever to the organization.
Here’s how EasyPrint works:
- Omnipress creates, hosts, and manages an online storefront to merchandise your printed materials available for purchase.
- You provide attendees with a link to our storefront where they order materials directly from us.
- You provide Omnipress with a print-ready file of your program materials.
- Omnipress will print, pack, and ship items to attendees at no cost to you.
Jonny Popp, General Manager of Omnipress explains why EasyPrint was developed. “We understand that it’s become challenging to estimate print quantities with any confidence right now, without knowing what attendance is going to look like. Add to that the fact that our customers are having to make significant adjustments to their events with less planning time. The last thing they need is one more task.”
Adds Popp, “At the same time, our customers tell us they have attendees who are print fanatics. They love to have that tactile piece. For them, it increases the value of the event.”
In addition to increasing value for both in-person and virtual attendees, EasyPrint also allows organizations to retain an important piece of their sponsor recognition package while removing the out-of-pocket costs.