Our annual State of the Conference Industry Survey is currently underway! Have you had a chance to weigh-in alongside your peers? If not, we hope you will.
Each year we collect data from association and conference professionals to understand the challenges and trends surrounding conference content—namely, how attendees want it, how associations provide it, and what changes lie ahead as attendee demographics and preferences shift. In January, we use this information to publish our annual State of the Conference Industry Report.
Our goal with this report is to help you take advantage of your members’ interest in your content. Whether this means offering a greater blend of materials at your annual event, using conference content to promote your association, or generating additional revenue for your organization, this report will provide ideas and considerations for leveraging your content in a way that is meaningful to your members and beneficial to your association.
For instance, in the 2017 State of the Conference Industry report, we uncovered that despite the benefits of re-using educational content outside of the conference only 55% of respondents are doing so – a surprising number given how effective content can be in promoting the conference and increasing attendance. We also learned that Millennials are no longer a generation to prepare for in the future, but are already becoming a significant slice of the membership pie. Yet, only a small percentage of associations have a strategy in place to meet the needs of this generation.
What insights will we gain in 2018? Did associations make any significant strides in addressing the challenges and opportunities outlined in the 2017 report? Have any new ones arisen?
We’d love to have your voice included in this year’s results. The survey takes just 5-10 minutes to complete, and all responses remain confidential for the report. As a thank you for your time, each participant will be entered into a drawing to receive a $100 Visa Gift Card.
Please take a moment to complete the survey here. Feel free to pass it along to your colleagues as well. We look forward to sharing the results with you in January.