As in-person events return in full-force, many organizations will continue to offer virtual access to session content. There are several ways to do this, including asking your speakers to pre-record a version of their in-person presentations for on-demand viewing. If you’re using a video capture tool (as a standalone tool or as part of your abstract management software) to record and collect videos from your speakers, this same tool can be used in other ways to enhance your virtual event.
Here are four ways meeting planners are using video that go beyond just capturing session content:
1. Audition your virtual speakers
Giving a presentation to a virtual audience requires a very special skill set. Understanding how to present the material in a way that is engaging without being able to use movement can be challenging. Some presenters really rely on audience feedback—eye contact, smiles, laughs, nods—to maintain their energy level and enthusiasm.
To ensure that your speakers are not only presenting relevant, high-quality content, but that they can carry a 30-to-60-minute virtual presentation, consider having them use your video capture and submission tool to provide a short audition video as part of your initial submission process, and include them in your review criteria. You can even allow reviewers to leave feedback on the video before the final presentation.
2. Perform a presentation test-run before the event
Ask your selected speakers to provide a short, sample recording of their presentation to confirm their A/V setup is sufficient. Items to check include quality and sharpness of their camera, whether the audio works and is loud enough, lighting, and background. That way, they can address any potential issues well ahead of the event.
3. Gather videos for event marketing
At some point between when your speakers are selected and when you prepare content for your virtual event platform, you’ll need to collect additional information from your speakers such as headshots and bios. This is also a perfect opportunity to have your speakers and session leaders use your abstract management software to record and submit short intro videos that can be used on your website and social media channels to promote the event.
4. Gather videos from sponsors and exhibitors
Your sponsors and exhibitors want as much opportunity as possible to get their message in front of attendees. Instead of the traditional banner ad, logo placement, or text listing, give them the option of video. Even if they don’t already have a pre-produced video to share, they can easily use your video recording and submission tool to record a short message that is personalized to your attendees. It’s an easy, low-cost solution that provides increased exposure and value.
While the format of events has changed, the need to source high-quality content hasn’t. But in a virtual setting, that definition of “quality” extends beyond the subject matter. The presentation style of the speaker and the technical quality matter too. Pre-recorded videos can help you minimize issues for your virtual attendees before the event begins. They can also provide opportunities to create a better experience for your speakers, sponsors, and exhibitors.
Providing virtual access to event content continues to be an important strategy even as in-person conferences resume. It increases the value of your event for attendees, and broadens access to those who may not have attended in-person.
If you are planning to include virtual content as part of your next event, it’s important to remember the lessons we all learned about the strengths and limitations of virtual events over the past few years.
The following post was originally written in mid-2020. And while the kids are back at school and I’m spending part of my week in the office, many of these observations still apply.
Remembering the past: what we learned in 2020
To have a successful virtual conference, you need to truly understand what the life of a virtual participant looks like right now so you know what you can—and can’t—expect of them.
Normally, we don’t make our blog posts quite so personal. But this time, I’m going to get a little personal and share the first-hand wisdom I’ve gathered over the past week while my husband attended a three-day, all-day virtual event. Spoiler alert: while he absolutely loved the content and discussions with his peers, some of the logistics were both painful and funny (after the fact, of course).
A personal account of a virtual event experience
Typically at a conference, we’re more focused on the professional backgrounds of our attendees. But with so much of the population working from home, we must take into consideration their personal lives as well. Here’s what happened in my situation.
Both my husband and I work full time and have both been working from home since mid-March. We’re fortunate to have the tools and tech that allow us to work effectively: multiple monitors, great bandwidth, dedicated working spaces. Our two teenagers don’t always recognize the work/home divide. We also have two large dogs who are continually confused by why we are all home and not paying more attention to them.
So what did attending a 3-day live event look like in our household?
First, technology was not kind to us
Do you have any idea what having one person participate in a live video event all day does to the bandwidth in the house? The effects were immediate and dramatic. I had to take my Microsoft Teams meetings from the app on my phone, not my computer, with the wi-fi turned off. The kids were booted out of their online schoolwork and from their Facetime sessions with friends. Admittedly, much cursing occurred.
My husband, who was both an attendee and a speaker at this event, was in the middle of his presentation when one of the primary internet service providers in our area had two routers fail. He wasn’t prepped for any backup plan ahead of time, so he was scrambling to get the live streaming app downloaded to his phone. 30 minutes later he was back online, with just enough time to give an abrupt wrap-up. Things happen. They really do. To prove this point further, this is the same week that, back at the Omnipress offices where only a small staff remains on-site, a squirrel took out the power and internet for several hours. No joke. And while this had no effect on my husband, it only illustrates that technology will fail at some point, for someone. And there’s nothing you can do about it.
Tuning in (and tuning out) from a busy household
When you attend an in-person conference you’re away from the office, away from home, and away from the usual daily distractions, minus an urgent email here and there. With a virtual event, however, there is no mental or physical separation from work and home. You can’t delegate your spouse to deal with a vomiting dog, a kiddo who is frustrated with their math exercise, an impromptu 8th-grade graduation parade through the neighborhood (horns blazing, of course), or the UPS driver making his third delivery to your house that day, because she’s also on an important call!
The bottom line: it’s unrealistic to think that your attendees can dedicate significant amounts of focused, uninterrupted time to your event. As hard as they may try, life gets in the way.
A virtual group conversation is harder to navigate
Networking can sometimes be awkward, at best. Recently I’ve done several virtual happy hours with close friends and I find those to be more difficult and challenging than meeting up in person. Screens freeze up intermittently or people accidentally talk over each other which affects how naturally the conversation flows. But we manage because we know each other so well.
Now try doing the same thing with a group of strangers, especially if you’re more of an introvert, like my husband. Oh, he can fake his way through “forced” social events with the best of them, but he certainly doesn’t prefer it.
His event had several different networking opportunities built into the agenda. Some were unstructured happy hours and some were scheduled in-between sessions (ouch!). Others consisted of smaller collaboration groups, which he felt were the most beneficial and effective to establish a genuine connection with a group of people who rallied around a common set of challenges. It also helped when the virtual networking events were scheduled earlier in the day when his brain was fresh and he could absorb more of the educational content.
What did we take away from this experience?
I’ve lived in the association event space for more than a decade, so when I heard my husband was going to be participating in a three-day virtual event, I watched more closely than most spouses probably would. Putting on both my event planner and attendee hat, here’s the most important thing I learned:
An event that combines both live and pre-recorded content provides the best attendee experience—and the most room to get creative!
1. Making your content available on-demand is crucial
Give your attendees a way to access session content anytime. This not only helps to reinforce learning, but it also serves as a safety net if technology fails or life happens. Make sure all your presentations—even the live ones—are recorded and available in a way that is easy to search for and navigate, along with all related session materials. This also takes some of the pressure off your speakers and their tech.
If you have the resources, consider breaking up a single session video into multiple, shorter videos. Your on-demand viewers will find it easier to consume the content in smaller segments.
2. If you’re going to livestream, be selective
While presenting sessions live creates a sense of excitement and FOMO (Fear of Missing Out), it doesn’t work for all attendees, especially those in different time zones. And it’s definitely difficult to manage as an all-day event. Save the live streaming for the most popular portions of your conference, such as a keynote session.
3. There are many effective ways to craft a successful live/recorded blended event
As one example, you can “fake” a live experience by releasing pre-recorded content on a timed basis and hyping up the countdown on your event marketing channels. Follow this release with live, small-group discussion sessions around that content to create a sense of urgency for participants to view the content.
This also helps to create those more structured and deliberate networking conversations among attendees that tend to be more meaningful. This blended approach also makes it easier to program natural breaks in the agenda for your attendees to address everything else that’s currently happening in the background of their lives.
4. Create opportunities for participants to connect outside of the event
Even if your event content is only available on-demand, you can facilitate meaningful conversations among participants. Use your existing online communities. Pose a question of the day related to the content, and let attendees weigh-in. Or host a moderated online discussion around a specific topic at a scheduled time. All of these options bring virtual attendees together around a shared interest, and allow them to learn from each other.
How will you incorporate virtual content into your next event?
Whether you are offering events that are fully virtual, or providing on-demand access to virtual attendees, the same rules still apply even today. Attention spans are shorter, distractions are greater, and online networking is more difficult in a virtual setting. Virtual attendees will get more value from your conference if the content is designed specifically with these limitations in mind.
The conference program book traditionally serves as a resource for attendees to manage their conference experience. Event-goers can browse the schedule, note sessions of interest, learn about speakers and sponsors, and find important event details. But this program guide can do so much more.
During our time at conferences, we’ve seen organizations get creative in how they use their printed book to support learning, facilitate networking, and increase engagement at their events.
Here are just a few examples.
1) From Conference Program Book to Workbook
Meeting planners are always looking for creative ways to reinvent the conference format to promote active learning and collaboration. Your program book can be used to support this strategy.
Instead of including pages for notetaking at the end of the book, turn your entire program book into a hands-on workbook.
Include activities from the speakers directly in the book, instead of as separate handouts. Or pose questions throughout the pages, such as One new thing I’m going to try is… or Three things I need to share with my colleagues back home are… This will help attendees think about how they are going to apply their newfound knowledge once they get back to the office.
And don’t be afraid to get fun and creative. Many of us admittedly draw and doodle while sitting in a meeting—not because we’re bored, but because, according to some studies, it helps our focus and memory. So, give attendees a place to doodle. Leave some whitespace throughout your pages and let them know that’s what it’s there for.
2) Pass the Book
Small group activities and breakout discussions during a conference session are one popular way to get attendees talking to and learning from each other. The downside to this format is that not everyone in the group participates equally. There will always be those few who happily speak up, the few who hang back, and then everyone else lands somewhere in the middle.
The “pass the book” approach requires every group member to contribute ideas.
During this small group activity, each member of the group takes a turn and poses a question, challenge, or situation to their group members they would like peer assistance with. Rather than providing ideas aloud, fellow group members take turns writing their answers in their fellow group member’s conference workbook. The discussion happens after all ideas have been captured. This is not only a unique way to facilitate small group activity, but it also gives each group member a more memorable take-home piece.
Want to inject some more fun into the conference? Take this same “pass the book” idea and give it a high-school yearbook spin that encourages attendees to sign each other’s program books and provide short notes and contact information. Done well, this can create a more meaningful relationships-starter than handing out a business card.
3) Supplemental Learning Material
Take learning beyond the conference by providing access to supplemental educational materials within the program book. Include QR codes that link to videos or related articles and session materials.
You can also turn this into an opportunity to increase engagement with your organization by including videos from your association’s key staff promoting and linking to additional educational resources such as training courses, webinars, and publications.
If you’re looking to make an easier transition from print to digital—while still providing the tactile experience of print—add a companion digital program flipbook to your conference content offerings. Digital flipbooks have become more relevant in recent years, as it’s now easier than ever to incorporate dynamic content such as embedded audio, video, and hyperlinks within printed text.
As you’re thinking about how to structure your next conference to engage participants, create more networking opportunities, and facilitate better learning, think about how you can re-invent and re-imagine your existing tools—such as the conference program book—to play a supporting role.
Over the past several years we have seen a significant increase in the number of customers that ask us about integrating CATALYST® Abstract Management System by Omnipress with their Association Management System (AMS). This probably comes as no surprise, as event technology integration is a hot topic in the meetings industry right now. Meeting planners are looking for ways to simplify processes for both attendees and staff while gathering smarter insights about their event. At Omnipress, we’ve developed CATALYST to integrate with many third-party technologies, including your AMS, and are continually working to increase our software integration footprint. We want to be sure that integration is an option for our customers when necessary. But integration–not just with an abstract management system, but with nearly any type of cross-platform connection–often requires more time and resources than meeting planners are prepared for. Before embarking down the integration path, it’s extremely important to have a clear understanding of your objectives and desired outcomes, to evaluate whether or not integration is truly necessary.
Integrating Your Event Technology Planning Tools
The event technology landscape is overwhelmingly diverse. Corbin Ball, a noted event technology expert, states that he currently tracks, “nearly 1,500 event tech products in 60 categories” on his website, ranging from comprehensive all-in-one platforms to smaller, more specialized tools. The benefit of an all-in-one platform is that, in theory, all products within the platform seamlessly integrate with each other. But many organizations find that not all tech products available within a single platform meet their specialized needs uniformly. As a result, they opt to build a “tech stack” of separate, best-in-breed products that can (hopefully) connect data from one system to the other seamlessly. Recognizing this need, more and more technology providers are building cooperative relationships to ensure their products “play well” together.
The case for integration makes perfect sense. As a meeting planner, why wouldn’t you want to have the option to choose tools that work best for your specific organizational needs, and the convenience of a streamlined way to capture, track and manage data between them?
Below are the most common AMS integration use cases we see customers taking advantage of with CATALYST:
If a member already has login credentials to access their account details or resources based on their member profile and status, those same credentials can be used to log in to CATALYST. This makes the process of submitting abstracts more convenient and simpler for users.
Access and content control
With AMS integration, organizations can use data such as member level, member status or payment transactions to control access to online educational materials. Additionally, meeting planners and program managers can control whether a member has permission to submit an abstract, or even which questions they see on the submission form.
Pull member data from your AMS into CATALYST and simplify the submission process for an author, preventing them from having to re-type data that already exists in the system. With AMS integration there’s also less room for human data entry error, increasing data cleanliness and accuracy.
Co-author data entry
Many abstracts or papers are submitted by one author, on behalf of a team of co-authors who are also members of the organization. Data integration can allow that author to easily look up co-author information from the AMS and have it auto-populate into the abstract submission form, increasing convenience and data integrity.
While it’s clear to see the inherent benefits of integration, many associations don’t always realize is the ongoing investment of time, budget and resources that will be required for optimal integration—particularly if your requirements are fairly complex and custom. Sean Lawler, Product Development Manager at Omnipress, points out, “If we have already integrated with a particular AMS or other database provider before, it does simplify the process, as we are already familiar with their back-end environment.” But, he cautions, “The real wild card is that almost every client has their AMS configured differently, so every integration is somewhat unique and adjustments have to be made.”
Organizations also need to think beyond just the initial build. “It’s not a ‘one-and-done’ situation,” says Lawler. “The integration often needs to be maintained as you make changes to your database.”
Is Event Technology Software Integration Important to Your Organization?
Unfortunately, there is no “simple button” to push to make integration happen, no matter how technologically advanced the product is, nor how experienced the provider. Given the resources required, the real question for meeting planners is whether the ROI truly makes sense. To help in your evaluation, here are just a sampling of the questions Sean and his team explore with customers before settling on integration options.
1. What current challenges or pain points are you trying to solve, and why?
In some cases, we’ve found that data integration was not the core of the issue. Instead, we worked with customers to address and improve aspects of their submission and review process, which helped to reduce and streamline the work involved.
2. By solving these challenges, what is the estimated net gain to your organization—time, labor, financial, etc.?
It’s important to understand the true impact of integration to help calculate the short and long-term ROI for the organization.
3. How often, or how real-time do you need to access the data?
If there truly is a need to see data on an ongoing basis or in real-time, then integration probably is your best option. Sometimes, customers indicate they only need data at the very end of the project. In these cases, we can often provide the data they need, at no additional cost to them.
4. Where are you in the current lifecycle of your AMS? Are you planning on making a switch in the next 1-2 years or making a major change or upgrade within your existing system?
If you foresee any major changes on the horizon, then we recommend delaying the integration conversation until that time if possible, because the work that is done the first time will likely have to be done all over again once the changes are implemented.
There’s no doubt that increased visibility, streamlined processes and consistent data provide significant benefits to meeting planners. Integration of your organization’s event technology is one way to achieve this. But depending upon your true needs and goals, it may be possible to implement more practical processes that achieve the same results, without the necessary timeline and investment of integration. It’s important to ensure all stakeholders are aligned on objectives and outcomes and come to the table with an open mind. There is no doubt that integration will continue to play a large role in the future of event technology, including CATALYST Abstract Management System, but it may or may not be the best option for your organization today.
Perhaps the most valuable asset an association provides to its members is the educational content shared at a conference. In an effort to make that content more accessible, many organizations post their conference materials online. However, often times the content posted is limited to conference attendees who are looking for papers, presentations and handouts from sessions they already attended. While your current conference attendees certainly appreciate this, this limited approach does little to reach new audiences. By incorporating some simple SEO (search engine optimization) tips into your online conference content strategy, associations can drastically increase the role, value and ROI of your conference.
Why SEO for Online Conference Materials Matters
As associations look to increase their relevancy in a world that is changing faster than ever, many are thinking about how to attract and engage younger members. Capitalizing on the younger generation’s tendency to turn to search engines for answers to their most common questions is one logical place to start.
In 2012, the Pew Research Center conducted an online survey of middle and high school teachers to understand which tools were most often used for research projects. 94% of respondents indicated that their students were very likely to use Google as their primary source of research. Today, these students are the very same Millennials and Gen Z-ers your organization is looking to attract. They are conditioned to turn to search engines like Google for the information and knowledge your association already provides. Learning how to optimize your online conference content so it shows up at the top of search results will help increase your content’s reach and influence, and ultimately your association’s thought leadership and industry influence.
How to Optimize Your Conference Materials for Search: 3 Simple Steps
SEO can often be a daunting task for associations who already have limited internal resources. After all, some large companies dedicate entire teams to the discipline. But, according to Casey Emanuel, Search Optimization Manager at Rocket Clicks, a specialized SEO agency and Premier Google Partner based in Milwaukee, WI, most associations would benefit drastically from adding just a few, simple tasks to their annual conference to-do list.
1. Add Metadata to Your PDFs
Most conference materials—from speaker presentations to handouts—are posted online as PDFs. Emanuel points out that, “just like web pages, you can, and should, optimize PDFs for searchability.” If done correctly, Google will crawl your PDFs for content, and can even display them as organic search results. These steps should only take a few minutes per PDF. To avoid doing all the work yourself, make it a required part of your final submission process.
Save the PDF to your website with a descriptive, SEO-friendly filename
In Acrobat Reader, go to File > Document Properties and fill in the Title and Subject fields with descriptive text and keywords
Optimize the file size by compressing any large images, if necessary
2. Build Quality Backlinks to Your Conference Materials
Backlinks, or references from third-party websites to your own, can serve as a signal of quality and authority to Google. However, Emanuel is quick to point out that, “These links need to be real and authentic, otherwise you could actually be penalized by search engines.”
One fairly easy way to build backlinks to your conference content is to encourage your speakers to reference and link to the material within their own online properties. Not only does this boost SEO for your organization, it also helps the speaker increase their own authority and visibility.
3. Build Internal Links to Your Conference Materials
Oftentimes, the only place you’ll find reference to online conference materials is within the Agenda or Schedule page of the conference website. Emanuel recommends creating follow-up articles or blog posts on popular session topics and incorporating links to the conference materials as part of the article. “These internal links work to build link authority just like backlinks do, helping your PDF files appear in search results for relevant keywords.” To help mitigate additional work, ask your speakers and session leaders to craft the article. They will love the additional exposure, and you’ll have one less post-conference task to complete.
Posting your conference materials online does more than just provide increased choice and accessibility for current attendees. If these materials are search engine optimized, they can deliver valuable answers to new audiences, increasing both the reach and ROI of your conference.
While conference attendees love good food, great networking opportunities, and creative activities, what they really value most about your event are the insightful, inspiring, and educational session presentations. Which makes the task of sourcing high-quality content extremely important. For many event planners, running a call for abstracts, papers, posters, and presentations is one of the most time and resource-intensive tasks. But it doesn’t have to be.
Best Practices Guide for Sourcing High-Quality Content
We consulted with four of our resident abstract management experts, Erin, John, Dave, and Paul, to develop the Best Practices Guide for High-Quality Content. Using their experience working with hundreds of conferences each year, they provide ten simple changes meeting planners can make to simplify the abstract submission and review process.
As a follow-up to this guide, we sat down with these experts to dive further into the advice provided within the guide.
Q&A With Four Abstract Management Experts
Q: One of the tips featured in the guide is to “prepare your forms to collect all necessary data.” What does this mean, and why is it so important?
Erin: People spend a lot of time unnecessarily chasing down data from submitters at the eleventh hour because either they didn’t think to collect it, or they didn’t think they would need it. It’s really important to first understand where all of the collected data is ultimately going to live and how it’s going to be used, so we can help our customers get exactly what they need.
John: If the planner has a sample of what their final conferences materials will be, possibly from a previous conference, we try and get that early on in the abstract management process. The customer doesn’t think of the data the same way we do, and they shouldn’t have to. That’s our job. We look at the final conference materials and make the connection between what’s actually being published versus what’s being included on the collection form.
Paul: Here’s a real customer example of why collecting all necessary data on your form is so important. I noticed that one customer published the city, state, and country for each of their authors, but they weren’t asking us to collect it on the form. We had time to change that before the call for papers opened, which ultimately saved them a lot of time!
Dave: Best practice tip: If you know you’re going to need specific information, make it required in the first round of your call for papers, so you’re asking people to come into the abstract management system as infrequently as possible – they’ll really appreciate it!
Erin: At the same time, we do want to be mindful of how much people are asked to provide early on. We push our customers to really think about whether they really need some information, and if they are really going to use it. It’s a fine balance that we help customers maintain.
Q: Are there other ways that author or submitter data is sometimes used that customers don’t always think of?
Dave: Reports! Sometimes a customer will need to have certain data sets for internal reporting purposes, but they may not have collected it because they weren’t thinking of reports at the time. But the reality is, even though the conference site is still being built and they won’t need to access reports for several months, providing all data sets upfront helps streamline the process.
Q: What about data quality? How can we ensure an author or speaker provides a complete submission?
John: It’s all about the fields you use on your submission form. You have to break up data into smaller pieces. Otherwise five people will fill out the same field five different ways.
Erin: This is a huge culprit! For instance, don’t just include a “Name” field. Break out “First Name” and “Last Name” into two separate fields.
Paul: And, think of everything your authors are going to want to provide, like credentials and designations. If you don’t have a specific space for it, they’ll find a place to put it anyway, and that causes a lot of unnecessary data cleanup on the back end.
Dave: Co-authors can be tricky too. If the submitter is the only person that has access to that submission, they’re going to have a hard time completing it if they don’t know all of their co-authors’ information. So, on your instructions, tell your authors to gather all of their co-author information ahead of time, and it will be a much easier process for them.
Q: Speaking of instructions, how do they factor into the submission and review process?
Dave: Instructions are incredibly important! Having clearly-written instructions that are easily accessible at the right points during the submission and review process will increase compliance and quality substantially.
John: Keep your instructions very simple, and break them out into smaller, more digestible pieces. Some customers have a tendency to try and over-explain, and this actually causes more confusion and misinterpretation.
Erin: Be sure to have a brief overview of basic qualifiers on your conference website, where the call for papers is being advertised. This allows authors to determine whether their topic is a good fit before they get into the system and start a submission.
Paul: And don’t forget about your reviewers. Be sure you write instructions for them as well.
Q: If you could share just one piece of abstract management wisdom with all meeting planners, what would it be?
Erin: Finalize the big decisions about how you want the process to go at the very beginning, so you don’t find yourself having to change anything while you’re already in the middle of collection. I’ve seen this happen with some large committees, and the customer then had to go back and ask hundreds of authors to come back into the system and update information.
John: I’m going to add to that and say that it’s also important to determine early on who will be the designated point of contact for everything, and funnel all communication and decisions through this person. It simplifies the process tremendously, and you won’t have multiple committee members inadvertently providing conflicting information.
Paul: Provide a designated contact to field questions from submitters—particularly new submitters. Some customers don’t think they want to do this for a variety of reasons. Not having this available and accessible creates frustration for a potentially high-quality speaker.
Dave: Consider reducing the number of reviewers you recruit. I’ve had customers that wanted to assign a single reviewer to a single submission. With fewer reviewers, you actually get better data because they are seeing a bigger pool of submissions and have more context on quality.
John: I think the biggest thing for meeting planners or program chairs to know is they don’t have to be tied to legacy processes just because that’s the way it’s always been done. There may be an easier way to achieve the same outcome, so let us help you explore that option. That’s what we’re here for.
The concept of user experience (UX) isn’t limited to websites and other online interactions. Offline tools, such as your printed conference program or proceedings book, also need to be designed with the end user’s experience in mind.
User experience is broadly defined as “the overall experience of a person using a product…especially in terms of how easy or pleasing it is to use.” When the product is the conference, we take great care to ensure attendees can easily navigate all aspects of our event. From finding relevant schedule and session information on the website and in the mobile event app, to being able to easily navigate the conference center and expo hall, we understand that every touchpoint we have with an attendee helps shape their opinion of our conference and affects whether or not they choose to return.
The printed program guide, which not only provides important event information but also sets the tone of the event, should also be designed to provide an exceptional user experience.
User experience and your conference program booklet
Just like an app or website, attendees must be able to access the information they’re looking for quickly within your printed program, and use the materials as they were intended. Elements like colors and fonts, tabs, paper type, and even the binding of the book don’t just make it look impressive, they also contribute to the book’s overall functionality.
The overall design of the book is a key component to usability and the attendee’s experience with it. Layout and formatting should be done in a way that helps guide readers through the material, provides consistent visual cues, and appropriately reflects your brand. Other key aspects of the conference program book’s design that aren’t always top-of-mind are book size, fonts, paper type, and binding, which all affect user experience.
Before you start the design and production of your next program booklet and other printed conference materials, here are some questions to take into consideration that will help you incorporate UX into your conference materials:
What is the purpose of the conference program booklet?
Does your program serve as a proceedings. book, containing “shelf-worthy” material such as abstracts or papers? If so, consider using perfect binding to create a printable spine. Just make sure it’s easy enough to pack in a suitcase for the return trip.
Conversely, if the program guide is meant to serve as a quick-reference tool to view the schedule, find room assignments, and navigate the tradeshow floor, a smaller thinner, or even a pocket-guide piece may be preferable.
Who is your average conference attendee?
If the demographics of your conference tend to skew older, be sure to use a larger font size that is easily legible, even in dimly lit rooms. Avoid pairing colors that don’t have enough contrast, which also decreases legibility.
Some attendees tend to prefer a booklet that is more portable, keeping it in their pocket rather than a briefcase or bag, which may make smaller booklets a smarter choice.
Are you providing added value with your printed conference materials?
If your attendees love having the program booklet as a place to take notes during the conference, then paper stock and binding type matters. Use an uncoated stock for notes pages, as they are easier to write on. Additionally, ensure your piece lays flat. Coil binding works better than saddle-stitch for this purpose.
If your program is a source of revenue for your conference, then you want to give your sponsors (and exhibitors) a chance to stand out, while providing the information that attendees are looking for. Advertising space should be large enough to feature a meaningful message and help attendees find them on-site.
How much content do you have?
If yours is a large, multi-day and or multi-track conference with a significant amount of simultaneous content to choose from (sessions, workshops, symposia, speakers, special events, exhibitors, etc.), you want to make your program booklet as easy for users to navigate as possible. Consider including a table of contents at the front, so users can find relevant information easily.
You can include tabs to break up sections of content. Physical tabs sit out further from the book, making them easy to see. However, sometimes this makes the book harder to store. Bleed tabs provide a graphic reference to each section while remaining in-line with the rest of the book.
User experience applies across all attendee touchpoints of a conference. As you’re reviewing and evaluating your online and digital tools, be sure to apply the same scrutiny to your printed conference materials, such as your program booklet, as well. Doing so will help ensure that attendees have a positive user experience with all aspects of your conference.
The #1 reason attendees choose a conference–whether in-person or virtual–is for the educational sessions. Which is why it’s so important to select and schedule sessions that align not only with attendees’ interests, but also with your organization’s quality standards.
Many organizations use an open or invited call for abstracts, papers, and presentations to source this content, relying on an extensive peer or staff review process to identify and select the highest-quality papers and presentations, and help weed out those that aren’t.
You can help your reviewers with this task by putting a few simple steps in place at the front-end of your submission process, to help deter incomplete or lower-quality submissions from even making it through the submission process.
1. Charge a submission fee
While submission fees can help generate some added revenue for the conference, the primary purpose is to discourage submissions from those who are simply “phishing” for any available opportunity. You can set the fee at a modest level–just enough to discourage less-than-serious submissions, but not so high that it becomes a barrier to your authors or presenters. Some find that even a modest fee encourages more thoughtful, thorough, and complete submissions from even the most legitimate authors.
2. Limit per-author submissions
Some meeting planners institute a limit on the total number of abstracts one author can submit, ensuring they present only their best work for consideration. Others set limits within their abstract management system that prevents a speaker from starting a new submission until their previous submission is complete.
3. Use plagiarism detection tools
The internet has made it easier to access, and in some cases “borrow” previously published work. As a result, more organizations are turning to plagiarism detection tools such as iThenticate as part of their scholarly paper review process. Some abstract management systems (such as CATALYST) can integrate directly with iThenticate, using essentially a one-click process to upload abstracts and papers to their database from within the submission form. Results are returned to the conference planner within minutes.
Top-notch event content is one the most important elements your conference can provide. Making some simple changes to your author and speaker submission process can help ensure you receive the high-quality materials that reflect your organization’s reputation. Not only will great content help generate interest in your next event, but over the long term, it will continue to reinforce your position as the go-to resource for your industry.
Your attendees are living in a mobile world, with nearly 80% of all Americans owning a smartphone. Of course, it would make sense for your conference to be mobile as well. Increasingly, attendees are becoming conditioned to using an app to access content and information while on-site. But does an app alone provide the greatest value? Not always.
Conference apps bring many benefits to the table, including a personal itinerary for the annual meeting and tools for engagement, but an app might fall short when meeting all the digital needs of your attendees. In addition to a conference app, consider hosting your conference materials on a dedicated website that can be accessed by smartphones, laptops and other devices.
Here are five reasons to pair your mobile app with online conference materials for your event.
1. Superior Search
Online conference materials let your attendees utilize advanced search tools superior to those available on a mobile app. Having options like full-text and faceted search makes a big difference when attendees must search through numerous technical papers and presentations.
2. Marketing and Promotion
To access content in the app, an attendee has to already be registered for the conference. But what about those that haven’t registered yet? Providing access to search engine-accessible online conference materials ahead of the meeting allows prospective attendees to gain a better understanding of the value of the event, ultimately driving registration for those who may still be “on the fence.”
3. Post-Meeting Access
Mobile apps provide the most value during the conference. Many attendees won’t use it at all after they plane home, although the content is still relevant and worth a second look. Having the ability to revisit materials on a computer when back in the office is often easier and preferred, and helps increase retention of the material.
4. Better Reading Experience
Close reading and deep comprehension are challenging when using a small screen. This is why many attendees choose to pore over new research on a full screen, rather than using an app, and where online conference materials have an advantage.
5. Non-Dues Revenue
As you build your association’s online conference content archive, you can plan to charge access for past years, generating non-dues revenue for your organization. This option is made even easier with the ability to restrict access to some or all of your online content. You can select who gets to see what content from recent or past events.
Even if you have a mobile app, supplement it through online conference materials. Having more avenues to deliver quality conference content to your attendees is far better than having too few. Each content format provides its own unique set of benefits to both attendees and your association, so it’s worth investing additional time and effort to select the ones that work best for your event.
Developing a plan to promote your event is a critical part of conference planning. Marketing can be expensive and time-consuming, and consumers are increasingly skeptical of traditional advertising. This is where content marketing comes into play.
Content marketing is the practice of creating and distributing relevant and valuable content to attract and engage a target audience. This method goes hand-in-hand with your goal as an association: to educate industry professionals and association members.
Luckily, as an event planner, you have a secret weapon: you sit on a goldmine of valuable information. This allows you to:
Connect with professionals looking for industry-specific information
Remind members of the value your association provides year-round
Build awareness of your conference and other events
Extend the life of the materials you work hard to collect
These shiny knowledge-nuggets are not something you have to go mining for; they are already at your fingertips.
Why Content Marketing Works for Associations
Content marketing has become one of the most popular ways for organizations to promote themselves online. Associations have some unique advantages when it comes to content marketing:
You have existing material. The biggest barrier to content marketing is creating new material. Your existing library of content gives you a head start.
Your review process provides authority. You can be confident that your peer-reviewed materials are insightful. This can be especially handy if you are not a subject matter expert.
You have access to the latest thinking. Your conference is an industry leader in providing timely, relevant information, allowing you to continue your role as a thought leader throughout the year.
You get feedback from the industry. Your conference feedback can provide insight into which topics are most in-demand. Think of this as “focus group” input on the material in your collection.
Reusing your existing content allows you to give your content a second life and extend its use beyond your conference. Using actual event content gives potential attendees a glimpse of the kinds of material at your conference so they can see for themselves why yours is a “can’t miss” event.
Develop a Content Marketing Plan
The first step in launching a content marketing campaign is assessing your existing materials. Determine what kind of content you have available and where it will be located. Your association’s website may seem like a good idea at first, but as time goes on, content can get lost or buried as the site gets updated. It’s best to create a standalone digital conference library. This will give visitors an idea of the broad range of information they can rely on your conference for.
It’s also important to determine a schedule that you will be able to follow. Be realistic. Will you be able to consistently post two pieces of content each week? Or is one piece of content every two weeks more likely? The rate that you choose is less important than your ability to stay on schedule. Readers stay engaged with a blog or social media profile that is updated on a regular basis.
Now that you’ve identified the most relevant materials and decided on how much time you can devote to sharing content online, you’ll need to consider the best ways your association can reach its followers. How can you make your content clickable? One way to effectively grab your readers’ attention is by using images.
Create Images for Social Media
The web is becoming an increasingly visual medium. Adding visual elements to your posts is one of the most effective ways you can increase the impact of your messaging. In fact, posts that include images see 650% more engagement than posts with just text alone.
Here are three conference-specific scenarios where visuals would be an effective way to promote your event. For each scenario, there is an example of an online tool well-suited for creating attention-grabbing artwork with minimal effort.
Scenario #1 – Promote a session by a prominent speaker
The speakers at your conference are a major factor in drawing in attendees each year, so it should be no surprise that speakers make for effective promotional content.
Imagine you’ve just finished your speaker selection process and are ready to announce the keynote speaker. You could certainly type out a post listing their names and the topics they will be discussing (Borrrrrr-ingggg!). A much more engaging approach is to present the same information with a visual design to it.
Pikiz is an image creator that is perfect for creating simple images that include text. Upload your own background image or choose from the images they have available. Then, double-click on the text box to add a customized message. Another great feature is that each social network has its own preset. This makes it super simple to post great-looking images to your favorite site.
Scenario #2 – Present research findings as an infographic
A presentation from last year’s conference coincides with some hot new research that is making the rounds. You know this is a great opportunity to join the conversation and promote your event. Since the presentation is available in your digital content library, it’s ready for people to see. But how do you make sure your post stands out from the crowd of others? Use the findings from the presentation and display it as an infographic!
Creating an infographic is a simple three-step process with infogr.am. Choose a design template, enter your data into their spreadsheet viewer and click share. That’s it! The program will create a shareable link to the social media site of your choice. You can also upload your own images or choose different fonts if you want a more customized design.
Scenario #3 – Call for award nominations using your own branded graphic
Part of your annual pre-event strategy is to ask for award nominations. You could do what you’ve always done: copy and paste the same text on the same social media networks and get the same results. Or, you can take it to the next level by creating a completely custom design (no designer needed)!
Canva is like working with a design pro that has dozens of designs ready for you to choose from (but doesn’t charge by the hour). Once you log in to Canva, you’ll see dozens of customizable templates sorted by format. Whether you are looking to create an image for social media, your blog or a poster, Canva has a file ready for you to start designing with. It’s also flexible enough to work with your existing elements. Just add your association logo, a picture of the award and text asking for nominations. You then have the option to share online or download.
Catch Their Eye
A well-designed image is critical in catching the attention of busy professionals, so having a visual presence online these days is essential. Presenting your existing content visually is a great way to keep your event in front of the attendees you want to attract.
Thankfully, the web is full of fast and intuitive ways to create custom graphics. With little effort, you can create designs that convey your message in an interesting and engaging way, and most importantly, in a way your audience enjoys seeing.
The next step is sharing those images and other content on platforms that will help you build and connect with your audience.
Promote Your Event on Social Media
Social media platforms are great hosts for content marketing pieces, particularly visuals. The best part about social media is that it’s not only for sharing content—it’s also great for building communities of like-minded people, just like your association! Each platform has its own strengths, so it’s important to assess these and plan content accordingly when designing a content marketing strategy. Below are a few of the most popular social media platforms to get you started.
Another platform that’s useful for engaging members is Instagram, a photo and video-sharing social media app. Instagram is great for sharing eye-catching graphics and photos to promote your event and attract potential attendees. Users can accompany their photos with captions and hashtags, which help the posts be seen by non-followers.
Instagram is popular with your youngest members, making it the ideal platform for appealing to Millennials and Generation Z. By sharing posts on Instagram, you have a much higher chance of attracting and engaging a younger demographic to your conferences than on other platforms like Facebook. The most important aspect to Instagram is to make sure your posts are visually appealing and include appropriate hashtags to make sure they are seen.
Twitter can be a fantastic tool for event professionals. Its design works well for promoting a conference or creating year-round awareness of your association. Being active on Twitter lets you connect with industry thought-leaders and attendees on a platform that they prefer.
Using original and industry hashtags, retweeting interesting industry sources and sharing quotes and links to your association’s content can transform your Twitter feed into a hub of relevant, valuable industry information. This way, you can keep current members engaged while attracting future members from other parts of the industry.
Twitter is also a great place for personal engagement with industry experts, your conference speakers and your members. Mention speakers in tweets; follow and retweet thought leaders; and like, retweet and reply to your follower’s tweets to create a sense of community while spreading the word about your event.
To reach younger members, try using Snapchat to promote your next conference. Snapchat is a particularly useful social media platform during your event, but can also be used before the conference to build anticipation. Snapchats stories, which last for 24 hours, allow you to share behind-the-scenes photos and videos of event set-up. Your speakers can also “take over” your stories to share some insider information about their presentations or industry topics.
A branded Geofilter can be designed specifically for your event and applied the day of the conference, so your attendees can use it when sending snapchats to their friends or story throughout the day. Not only will the Geofilter feel exclusive due to its limited availability, helping engage your attendees, but it can help spread the word about your association.
Facebook is one of the most-used social media platforms across all age groups, which makes it the perfect place to provide event information and promote the sharing of your conference. Create a Facebook Page for your association where you can post conference information and other content.
You can also create a Facebook Event for your conference and invite current members, encouraging them to invite people who may be interested, as well. This is a free and easy way to spread the word and potentially reach new members through current advocates of your association.
Discover Your Audience’s Interests
Now you know that using conference content as a marketing tool is a great way for your audience to learn about your event and the value it provides.
But did you know that it can also be a great way for you to learn about your audience?
By analyzing the data from your content marketing posts, you can learn a number of important things about your audience. First, you can see what parts of the world your visitors come from; this can help you find speakers from those particular regions to boost attendance at your annual event. You can also identify which sites or platforms best connect you with your members, helping you tune your messages on the most critical platforms moving forward.
Most importantly, you’ll be able to identify which types of content your visitors prefer. This feedback can guide future conference planning as well as future content marketing efforts to best connect you with your audience.
Content marketing can also inform you about your own content. By recognizing what messaging is most effective with your audience, you will be better prepared for conference promotion techniques. Additionally, analytics can teach you which topics generate the most interest among your followers; consider including these topics in your next conference event.
Use the information you gain from your content marketing plan to inform future events, connect with key members and create a more successful content marketing strategy overall.
Make Your Content Work Year-Round
The whole point of content marketing is to show your followers you have value to offer with tangible pieces of content you’ve worked hard to collect. Choose the platforms that best connect with your audience and help your association achieve goals, whether that includes your website, Twitter, Facebook, Snapchat or one of the many others available online. Most of the content you share can be used across multiple platforms, giving you lots of opportunities to reach new people and prove the value of your event all year long.
The chairs are folded. The hum of the fluorescent lights has come to a halt. Attendees, sponsors and speakers have gone back to their associations and offices. And just like that, your conference is over.
Nothing remains of the conference which took so long to prepare for…except all of the content you spent months collecting!
Are you missing an opportunity here?
What is your association doing with your valuable conference materials after an event? Many organizations fail to repurpose event content and thus, miss a major opportunity to keep the event at the forefront of attendees’ minds.
Don’t let your content fall to the side. Here are four creative ways you can share conference materials AFTER the event.
House material on a searchable website
In addition to handing out conference materials to each attendee at the event, it’s good practice to upload the materials online where all attendees can access it after the fact. Putting your content online allows attendees easy access to whatever materials you’d like to share, whether that’s this year’s materials or all event materials from the past.
Sharing conference materials online also increases the chances of someone discovering your association. Google searches can pull up your content, meaning more people will have the ability to find out about your organization. Even if your content is gated with a password, potential members and attendees looking for industry-specific information will come to know that your association is the place to look and may even join to gain access to it.
Use content to promote your conference on social media
Many of your attendees, speakers and potential members are active on social media, providing you with easy-to-use, free platforms to keep them engaged. The possibilities for sharing conference content on social media are nearly endless; you can summarize key points or interesting facts, provide eye-catching graphics and share links to content hosted online to remind attendees of your content and keep them interested.
If your association hosts a blog, it can be the perfect place to repurpose event content and keep the conversation going. Blogs can easily be used to post transcripts, video or audio of the conference, or even just takeaway points from the speakers. Blogging is great for marketing your event, as well. Those who didn’t attend can read about what happened to give them some insight on what they missed.
The content doesn’t just have to come from you, either. Invite industry experts to write a wrap-up of the event or to provide further information about a topic that they discussed.
Create a webinar based on popular themes from the event
A webinar or web series is a way to provide another layer of depth to a particular topic of interest from the event. Use feedback from event surveys to find out what topics your attendees were really interested in and create a webinar about how this topic applies to a current event in your industry or deep-dive into one specific aspect of the topic.
This is also a great way to expand your event’s reach. Your association can decide to offer the webinar or web series to a larger group than those who attended your event, meaning non-attendees can access it and hopefully become interested enough to attend next year.
Sharing conference materials extends your event
You spend months collecting and reviewing content to distribute at your annual event, but it doesn’t have to end once your conference does. Avoid missing an opportunity for engagement by repurposing your event content and sharing it with attendees and non-attendees alike.
When your organization is looking for speakers and authors to submit abstracts, papers, posters, or session proposals for an upcoming event, you want the process to be as easy as possible so that you receive even more high-quality submissions to choose from. An easy submission process begins with clear, concise submission instructions so that speakers and authors understand all requirements before they begin. Here are some simple tips and best practices for writing call for papers instructions that reduce confusion and frustration.
Write easy-to-follow call for papers instructions with these 10 tips
Some submitters may not understand the terminology in your instructions. Keep your audience’s background and demographics in mind so you use language you know they’ll understand, especially if English isn’t their first language.
2. Keep it short
When reading online, users shy away from long, complex paragraphs. To increase the chances that your users will read–not skim–your instructions, use short, easy to understand sentences.
3. Use simple terms
There’s no need to use fancy words when writing instructions for your call for papers. Using simple terms will make sure more people understand the process you are explaining.
4. Use contextual instructions
Supplement your instructions with tips that appear throughout your submission form. These additional points can be written next to specific fields, or appear when a user places their cursor over a “Help” icon. Having these instructions on the page ensures people see them right when they need them most.
5. Use numbers and bullets
If you want your submitters to follow the instructions like a recipe, use numbered lists to indicate the steps they need to take. If you have more general or optional instructions, use bullets.
6. Use the imperative
Vague statements can confuse readers. Use the imperative and write your instructions like direct commands. For example, write “Select one topic below,” instead of “Please pick from this list of topics.”
7. Use different typefaces and sizes
If you need to call attention to a particular instruction or warning, use bold typeface or consider changing the font style or size. Using a different colored font can also help, but keep in mind that colors can be difficult to read for some users.
8. Anticipate the length of the submission process
Give submitters an idea of how long the process will take. For example, your submission process may involve 3 sections and take approximately 20-30 minutes to complete. That way, submitters will be able to ensure they have enough time to complete the submission and not be rushed.
9. Go through a test-run
Because you know your submission program inside and out, you will be less likely to catch instructions that might be unclear. Ask co-workers, family, or friends who are not as close the event as you are to go through the instructions and provide feedback before you open the submission site to everyone.
10. Don’t be afraid to change your call for papers instructions
If you think you’ve written clear instructions but you’re still receiving feedback that users are struggling with your system, it’s not too late to change them. Making edits while your call is open gives future users the chance to have a smoother submission process.
Writing instructions for your call for papers may not be as easy as it sounds. When you’re close to a project, providing detailed instructions that external users will understand can be a challenge. But, if you follow these tips, you will produce more effective instructions that can make it easier on submitters!