Add Value to Your Event with a Lead Retrieval App

 

Increase the value of your event for exhibitors, sponsors and attendees—and generate some new revenue for yourself in the process. Attendify’s mobile event app—which works seamlessly with our CATALYST Abstract management system—now offers integrated lead retrieval, making it super simple for your exhibitors to build relationships with the attendees at your event.

Event professionals are always looking for opportunities to generate additional conference revenue, and lead retrieval is a convenience that exhibitors and sponsors are willing to pay for. If you’ve ever watched an exhibitor struggle to jot down notes after a conversation with an attendee, you know the value a lead retrieval app provides.

Social Lead Retrieval

Scribbling on the back of a business card is the old-tech way of collecting information from event participants. With the Attendify app, exhibitors can use their own mobile phone to scan an attendee’s QR code. Contact information about the lead is available immediately, along with access to view the attendee’s activity stream posts. Exhibitors can also contact leads directly through the app to schedule follow up appointments.

Real-Time Engagement Data

During the event, an analytics dashboard helps you ensure that exhibitors use the app effectively. Lead generation data is available to monitor performance and see which exhibitors are successfully adding leads. These real-time insights are available on your existing device and don’t require adding additional hardware.

Using a lead retrieval app allows exhibitors to use their in-person conversations to build more meaningful engagement with attendees, knowing that details like contact information will be automatically synced to their device.

Providing an easy way for exhibitors to retrieve attendee data is becoming a must-have feature for an event app, similar to the way that attendees expect a mobile app to provide a schedule of the event. To learn more about pricing and the other benefits of offering your exhibitors an integrated lead retrieval app, check out the information on Attendify’s page.

Have you ever offered automated lead retrieval at your events in the past? What other ways are you using technology to create more value for your exhibitors and sponsors? Let us know in the comments below.

New Product Preview: Power+ USB™

 

This month, I am very excited to unveil a new, Omnipress-exclusive product: the Power+ USB™. Just as the name implies, it combines USB flash storage and a mobile device charger into one, making it a valuable giveaway item for your attendees.

As a company that serves meeting planners, we attend a significant number of meetings ourselves. Two of the more popular and well-received giveaway items we would commonly see at conferences are USB flash drives and portable power banks. Recently, however, we have noticed an increase in the number of organizers, sponsors and exhibitors who are giving away both items. In fact, back here at the office, some of our own customers are doing the same. Which got us thinking…

Power+ USB™

Omnipress was founded on a culture of innovation, providing services that meeting organizers so desperately needed, but weren’t widely available at that time. Back then, we were pretty much the only printer who could receive hundreds and thousands of abstracts and papers as disparate content, collate and format them into a book of proceedings, and print and ship to the conference both cost-efficiently and within incredibly tight timeframes. How did we do this? We re-configured the standard printing process and developed proprietary equipment that didn’t exist at that time. Fast forward to today, we continue to look for opportunities to help meeting planners in ways that no one else is. Whether through CATALYST®, our newest online abstract management system, or the Power+ USB.

When we noticed an opportunity to potentially combine two very popular products into one, we started by doing our research and quickly found there really weren’t any widely available. And those few we did find were cost prohibitive. So we set out to create our own.

More than just an impressive giveaway or sponsor opportunity, the Power+ USB is a convenient way to distribute your conference content to attendees. With a web-like interface, attendees can browse by content track, schedule or author, or search by specific keyword to continue the learning long after the conference ends.

If you’re interested in seeing a sample before your next conference, let us know. In the meantime, we’ll keep looking for new and innovative ways to help you “Deliver Your Content. Deliver Your Value.”

These Are The Opportunities That Event Sponsors Love

 

Associations are always on the lookout for event sponsors that can help defer some of the expense that goes into the annual conference. And, as luck would have it, businesses in your industry are looking for a cost-effective way to communicate with the attendees at your event. Offering a variety of conference materials at your event is one of the best ways to create the in-demand sponsorship opportunities that these businesses are willing to pay for.

Conference materials like printed program guides, USB flash drives, online conference materials and mobile apps provide opportunities for sponsors to connect with the attendees at your event. View the image below to learn which types of sponsorship opportunities each of these materials provide, along with the benefits they offer to your event sponsors.

 

Turn Conference Materials into Conference Revenue

 

From the Graphic

Title: Turn Conference Materials into Conference Revenue

Sponsorships can have a huge impact on your event’s bottom line. Make sure you know all your options when you talk with potential sponsors!

USBs

Location: Logo Directly on Device Case

Benefit to your sponsors: Provide branding opportunities that last long after the event ends

Print

Location: Inside cover of program guide

Benefit to your sponsors: Attention-grabbing image in a high visibility location

Location: Ads in on-site program guides

Benefit to your sponsors: Promote messages to targeted audience at the event

Mobile App

Location: Activity Feed

Benefit to your sponsors: Creates opportunity for interaction with brand

Location: Push Notification

Benefit to your sponsors: Enables ability to reach every attendee with the app

Location: Sponsor Listing Page

Benefit to your sponsors: Provides recognition for making your event a reality

Online Content Library

Location: Above the site banner

Benefit to your sponsors: Ad can be viewed year-round

Location: Next to content

Benefit to your sponsors: Provide direct link to sponsor’s website

For more ideas on how to turn your conference materials into conference revenue, talk with us today! justask@omnipress.com

Create Conference Sponsorship Opportunities That Benefit Everyone

 

Associations often rely on their annual conference to be a source of non-dues revenue for the year. So it’s no surprise they are determined to make smart budgeting decisions for the event. As we talk with customers about their fall conferences (or in some cases, their early 2018 conferences!) we’ve been helping them think of their conference materials in a new way. For some, an event app or online content library is one more item on the list of necessary conference expenses. But as we’ve been pointing out in these conversations, these necessities are different than A/V equipment and Per Diems. The cost of conference materials can be offset—or even become revenue generators—thanks to sponsorship opportunities.

When done well, conference sponsorship opportunities can be a win-win-win solution to reduce the expense of your conference materials.

Win #1: Attendees benefit from learning about relevant products and services

Sponsorships can be a great way for attendees to learn about companies that provide solutions to their problems. To be truly effective, however, the sponsorship needs to focus on education rather than promotion. A modern example of this kind of attendee benefit comes from conference app sponsorships.

For most attendees, downloading the official event app has become a pre-show ritual. The app is full of useful information about the speakers, the schedule and the sponsors for the days ahead. Having this information before the event lets your attendees research companies they aren’t familiar with. That makes their time in the exhibit area more efficient and their conversations more productive.

Win #2: Sponsors benefit from continuing conversations after the show

Building relationships with your attendees that continue after the event is your sponsors’ main goal. Adding a sponsorship opportunity to your online conference library is one way to help your sponsors meet this goal.

The online conference library is a great choice for these sponsors because attendees typically visit the online conference library after the event is finished. As attendees review the information they learned at the event or browse through your conference’s other materials, they offer sponsors their prime target: highly engaged members of your industry.

Win #3: Your association benefits from the income that a sponsorship provides

No surprise, this is the “win” that affects our customers most directly. If a customer doesn’t have experience with finding a sponsor for their event, it isn’t always obvious how impactful these opportunities can be. One of the biggest “game changers” can be when a customer finds a partner that is interested in sponsoring their conference’s flash drive.

Flash drives are enticing to sponsors because they offer great brand awareness along with the ability for an attendee to learn more about the company. These two qualities provide value that a sponsor is willing to pay for. And since flash drives typically have a low price per unit, a sponsor can end up paying for most, if not all, of the cost of the drives.

When done right, we’ve found that sponsorships can be beneficial to your attendees, your sponsors and your association. The important thing is to ensure the sponsored messages focus on education instead of promotion and offer real value to both your attendees and sponsors. When your conference sponsorship opportunities match both of those criteria, you have an effective way to reduce the cost of your conference materials.