3 Reasons to Offer Online Conference Materials + 5 Features Attendees Love

Is this the right year to put your conference content online? All signs point to yes. Attendees count on technology to make their professional lives easier. Tap into that instinct and offer online access to your conference content. Here are three reasons to take your content online:

  1. Attendees can download and read papers before the conference. This allows the most motivated of your members to come to your annual meeting prepared and ready to learn.
  2. They can also research after the meeting. If an attendee takes in a session and leaves fascinated, eager to learn more, they can take a deeper dive into the research back at the office after the conference is over.
  3. Your association can forgo an app. If you must choose between offering a conference app and online conference materials, the responsive design of the website (which makes for easier viewing on mobile devices) paired with the features outlined below make a compelling case for choosing to go online. Omnipress’ content websites include schedule information, speaker bios and note-taking options, so it’s not a stretch to contend that having the website in place can effectively replace an app. However, if your budget allows, it’s a good idea to offer both an app and online conference materials.

Now that you have a good idea why online content is important, think about what makes for a better user experience. Your attendees will appreciate the helpful features Omnipress’ content websites provide.

  1. Multiple indexes allow attendees to view your conference schedule in different ways to help them find the sessions that best fit their needs.
    • Author index helps attendees find sessions by presenter name. Bios and links to session descriptions can be found here, as well.
    • A chronological schedule is a helpful tool to help attendees avoid double-booking themselves.
    • Paper titles, which may differ from the name of a session, can help people find the research they want to see presented.
    • Session listing gives a full alphabetical list of the oral presentations scheduled for the annual meeting.
    • Track listings are often based on job title or specialty. This index can help attendees find the sessions most relevant to them or interesting subjects in a slightly different realm.
  2. Robust search means attendees can find the information they need quickly and easily.
    • Full-text search goes far beyond the average keyword search, delving into the papers themselves, not just the metadata provided.
    • Faceted search helps attendees filter down to the topics that interest them.
  3. Responsive design allows attendees to view conference materials on any device.
  4. Paper display lets the content shine within your conference site—no downloading required.
  5. Content capabilities are nearly limitless! Some resources, like videos and webinars, work better on a conference content website than they would in a printed program or even a conference app.

Help your attendees connect with your conference content before, during, and after your annual meeting: Add online conference materials to your list this year.

Consistent Branding with a Single-Source Provider

 

Branding is an important aspect of your association’s annual meeting. Everything you offer for the conference, from room signs to programs to an app, should represent your association’s brand, and do it consistently. The colors, logos, and overall feel that represent the association and the meeting should look the same across all platforms.

The first impression many people have of your annual meeting is the conference’s website. This is your opportunity to set the stage for other items to come—an advance program, a conference app, and the final program, to name a few.

The best way to keep your branding across platforms is to trust the same vendor to handle all of your conference outputs. When one team is working on your online conference materials, conference printing and conference app, you can trust that consistency can be achieved.

That’s not true if you have three different companies handling these outputs. In that case, you have to run point and make sure that all of your vendors understand your brand and can bring it to life, consistently, across several platforms.

Omnipress can help your association bring consistent branding to your attendees by handling all of your conference outputs, as well as abstract management and paper collection, all under one roof.

To see several dozen examples of websites we’ve created to deliver online conference materials to our customers in a wide variety of industries, visit the Our Work section of omnipress.com. (Feel free to play around there to check out other examples. If you want to go right to the website examples, you’ll find them here.)

Now is the time to try Omnipress for multiple projects! Our incentive program is underway. Here’s how it works:

  • Sign a proposal with a total value of $15,000 or more by June 30th.
  • Complete final invoicing by December 31st.
  • Receive one of the following incentives, each worth $1,000!
    • 11” MacBook Air
    • Dell XPS 13 (Non-Touch)
    • 2 airline vouchers ($500)
    • $1,000 off your project

For complete details on the incentive program, visit omnipress.com.

There’s never been a better time to try Omnipress. When you choose Omnipress’ suite of services for your conference content, you get superior customer service, consistent branding—and possibly, a valuable incentive!

It Pays to Work With Omnipress—Literally!

You work hard throughout the year to bring content to your association’s attendees. In appreciation for all you do, Omnipress has begun an incentive program. Partner with us for your 2015 conference content and you could earn an incentive worth $1,000!

How do you get started? It’s easy! Here’s how the promotion works:

  1. Visit the incentive program page to contact an Omnipress account manager.
  2. Get the conversation started! Let’s talk with us about your conference content needs: abstract management and paper collection, conference printing, online conference materials, conference apps, and/or USBs/CDs. Any or all of these aspects of conference content apply, as long as the total value adds up to at least $15,000.
  3. Sign a proposal for your conference content from Omnipress on or before June 30, 2015.
  4. Enjoy a smoother experience with conference content for your fall meeting!
  5. Complete final invoicing by December 31, 2015.
  6. Earn one of these incentives—each worth $1,000! (One reward per customer.)

Choose from one of the following incentives to make life easier for yourself and your association:

AppleMacbookAir
11” Macbook Air**
DellXPS13
Dell XPS 13 (Non-Touch)**
$1000-off
$1,000 off your project
Airplane
2 airline vouchers ($500 each)

 

 

For complete details (including legalese and pictures of the rewards) of the spring promotion, visit the incentive program page.

If you’ve thought about trying Omnipress for your conference content, but never felt quite ready to pull the trigger, this is your chance! Work with us, earn and enjoy your incentive, and banish stress from your conference content planning process, in 2015 and beyond.

**Apple is not a participant in or sponsor of this promotion. Dell is not a participant or sponsor of this promotion. Omnipress is in no way affiliated with either Apple or Dell.

Best Practices in Conference Content: New White Paper!

In your approach to your association’s conference content, do you ever feel like you’re going through the motions, but not sure you’re making the best choices? Do you wonder if there was a better way to get your association’s valuable conference materials into the hands of your attendees?

If so, you’re in luck! Omnipress handles conference content delivery for hundreds of associations every year and, over time, we have come to some conclusions about which type of content works best in which medium.

We decided it was time we shared our secrets! Many conference planners like yourself struggle with content delivery, especially now that new and improved options, like digital publishing platforms and mobile apps, are available. Are printed conference materials worth continuing, now that everyone uses mobile devices? Yes! Could a fun takeaway like a custom USB help deliver my association content? Absolutely!

In our new white paper, Best Practices in Conference Content, we go through the pros and cons of each method of delivering content and recommend content that best matches a particular format. We have also included a conference content timeline to help you keep on top of deadlines and move smoothly from your initial call for papers through archiving the conference content on a digital publishing platform—all to make your job just a little easier.

We invite you to read through the white paper and share your thoughts. Reach out to us if you’d like to see how Omnipress can make delivering content for your next annual meeting a simpler, more streamlined process.

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Attract More Conference Attendees – Use Video to Market Your Events

What better way to show annual conference non-attendees what they’re missing than to literally show them what they’re missing?

Creating a short video to promote your annual conference can show potential attendees exactly what kind of experience they will have by attending your conference.

Association Forum of Chicagoland posted a great video for their 2011 Holiday Showcase that captures the excitement and fun of the event by sharing photos, while clearly justifying the value of the educational sessions, solutions sessions and networking with live interviews from actual attendees and exhibitors.

And we can attest to the video. We attend the Holiday Showcase each year.

How to Market Your Conference Video

Get your pencils ready for this one.

  1. Put your video on the homepage of your conference website. It’s really that simple. The homepage of websites get visited the most, so don’t make people dig to find your video. You should also include the conference video on your association website.
  2. Put social sharing tools on your website. Addthis.com or sharethis.com are simple widgets that enable your visitors to share your website.
  3. Tweet, Facebook and write a blog article (or two) about the video. And do it many times at random intervals.
  4. Include a link in your event marketing emails directly to your video.

It’s not rocket science.

Are you using video to market your conference? Tell me about it.

Take Our2022 Training
Trends Survey

Each year, Omnipress collects data from training professionals to benchmark educational content trends. The results will be published in our annual Training Trends Report in early April.

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