With travel budget cuts affecting your meeting attendance, engaging members year round with your association content is more important than ever.
Finding the right way to deliver educational content is critical, and more and more associations are taking advantage of social media sites to reach their members and attract new membership. Chances are if your association is doing this, Pinterest is already on your radar.
Pinterest is a popular virtual pinboard where users can bookmark all the fun and inspiring content they find on the Internet. But just because it’s popular, doesn’t necessarily mean it’s right for your association.
3 Questions: Is Pinterest Right for Your Association?
- Do you have visually appealing content?
Does your association have fun infographics, engaging eBooks and free on-demand webcasts to share? It may be the perfect time to consider making over the first page of your association eBooks, or the cover page of your white papers. If your content is extremely text heavy, stick to Twitter and LinkedIn. Pinterest is all about creating a visual representation of your association content.
- Do you have somewhere to link out to that makes sense?
Remember… You’re dealing with visual learners, so you don’t want to send them to a page with long paragraphs and little white space. Make sure you’re linking your “pinned” content out to visually appealing websites.
- Are your members using Pinterest?
If your current members aren’t using the new social platform, chances are your target market isn’t either. Make sure the social sites you are choosing to present your association on are the ones where new membership can find you. But remember, just because your members aren’t using Pinterest or other social media sites today, doesn’t mean they won’t be using them in the future. Keep these social sites on your radar.
If you’re still not sure if Pinterest is the right social media platform for you (or maybe you’re a visual learner who needs an infographic rather than a blog article to decide), check out this decision tree by Column Five Media and published by Intuit : Should Your Business Be On Pinterest?