One Simple Way to Give Your Twitter Chat Legs – Market the Repurposed Chat Summary

Twitter chats are an excellent source of content to repurpose. You get a few to dozens of people participating and sharing resources and ideas on typically a narrow topic. The conversation ebbs and flows, but there are usually good nuggets of information that can and should be pulled out and shared.

It’s fairly easy and takes less than two hours to write a short summary (blog article) of the chat – Highlighting and giving credit to those participants because people like to see their names in articles. It makes them feel important. Then you post this somewhere (your blog, in your community, etc.).

Big secret point: Promote your written chat summary with your upcoming chat details.

Here’s why:

  • Those who attend and participate will appreciate the summary.
  • It makes the article easy to “tweet” or “”share” by anyone.
  • It provides prospective lurkers or participants an opportunity to see what they might get out of the hour chat before investing their time.
  • You build a knowledge center.

As we continue to expand on our content marketing, we thought the Omnipress Engage365 knowledge community was a good place to start. Since the end of 2010, it’s become standard practice for our #engage365 chats.

Here’s an example: Boost Business Engagement – Create a Movement

How are you giving your Twitter chat legs?

National Fundraising Event Series to Benefit Association Professionals

Omnipress, the company behind the Engage365 community, is happy to announce that they are sponsoring the National Fundraising Event Series.

The National Fundraising Event Series will be hosting monthly webinars featuring keynote speakers in the event and fundraising industries.

All post-webinar content will be accessible via Engage365!

Check out the official press release below…



The National Fundraising Event Series is launching a monthly series of webinars and virtual events to benefit nonprofit and association professionals whose focus is event-related planning for fundraisers.


Wednesday, March 9, 2011

The National Fundraising Event Series is collection of monthly webinars and virtual events aimed at educating professionals in the art of fundraising tactics for events and the event planning process. The broad range of topics offered include, but are not limited to: Social Media Marketing, Volunteer Management, Event Sponsorship, Donor and Member Engagement and Event Branding.

This series of virtual events will provide attendees with a notably valuable learning experience. Each month attendees will be able to learn from highly recognized thought leaders in the fundraising and events industries. Speakers include the event producers, Lindsey Rosenthal of Events For Good and Justin Baer of Charity Happenings, Liz King of Liz King Events, Jeffrey Cufaude of Idea Architects, Shanon Doolittle of Group Health Foundation, Jonah Halper of NextGen:Charity, KiKi L’Italien of DelCor Technology Solutions, Kim Skildum-Reid of Power Sponsorship, and Andrea Sullivan of BrainStrength Systems. The monthly sessions will be offered at no cost to nonprofit individuals and organizations.

The first event in this virtual series will take place on Wednesday, March 30, 2011 at 2 p.m. Eastern Daylight Time. Speaker Justin Baer of, will be addressing “How to Sell Out Your Fundraising Event This Season,” with tips on ticket sales strategy.

The National Fundraising Event Series is being produced through the collaboration of Events For Good and

Events for Good, founded by Lindsey Rosenthal, is a social enterprise built to assist nonprofits, associations, and other companies in the creation, revitalization and strategy of fundraising, charitable, and other special events., founded by Justin Baer, is an online social hub for the philanthropic community providing the inside scoop on charitable events, philanthropists and ways to get involved.

The National Fundraising Event Series is sponsored by etouches, Omnipress, and IML Event Technology, and is a partner of CharityChoice gift cards.

The National Fundraising Event Series producers, Lindsey Rosenthal and Justin Baer, are available to answer any further questions regarding the upcoming sessions.

Contact: Lindsey Rosenthal, Producer

Engage365 Nominated for Forrester Groundswell Award

Are you familiar with Engage365 yet?

It’s an online community focused on using social media for events. It provides meeting professionals the ability to connect with peers, access resources, interact with social media experts and share ideas using Omnipress’ Conference 2.0™ online social platform.

It’s also a living case study for using social technologies and best practices. Some of the recent results include (since Dec 2009):

  • 800 members
  • 14,300+ unique visitors / 31,000+ visits
  • 81,000+ page views
  • Almost 200 conversations with more than 500 public comments/responses

Because of this, Engage365 has been nominated in the “energize” category for Forrester’s Groundswell Awards. Forrester is independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology. The Groundswell winners must demonstrate excellent and effective use of social technologies to advance an organizational or corporate goal.

Learn more and show your support

Empowering Event Professionals to Explore Social Media – The Engage365 Case Study

The Engage365 Nomination – Vote/Rate/Comment

PS — Be sure to share this with your networks!

Team Engage365 Jersey T’s Giveaway at ASAE’s Annual Meeting

Get your Engage365 jersey-styled T-shirts at ASAE’s 2010 Annual Meeting.

As leaders of the Engage365 community, we thought it would be fun to giveaway this sport wear to ASAE attendees.

Want one?

  • Come to Omnipress booth (#435) during expo hall hours.
  • Agree to be video recorded and allow us to share it via YouTube and other various social media outposts.
  • Tell us your name, what you do and answer one random question and the shirt is yours.
  • It will take about 30-40 seconds… it’s your chance to be a star!

Not everyone can get one… We’re only bringing a limited number of shirts, so if you want one, you better make that mad dash to the Omnipress booth (#435).

Have you seen the T-shirt videos from MPI’s WEC event yet? It’s a sneak preview of what to expect!


Learn About Using Social Media for Events

Yes, this is an advertisement for, but let’s move beyond that.

YouTube is the world’s second largest search engine. It might have something to do with people enjoy watching videos. Creating fun little videos like this is a bit more entertaining, yet it shares the same message as this:

<be sure to hum a dramatic tune while reading>
Currently meeting planners and associations are having to deal with a decrease in event attendance. And that makes people a bit nervous. Using social media is proven to help increase event awareness and attendance. But, many meeting professionals don’t understand social media or how to use it effectively for their events. They need help understanding social media for events and how to engage attendees. Engage365 is a great resource for meeting professionals. – Social Media for Events Community

YouTube makes it easy for your to tell a story… It’s called YouTube search stories. If you’ve ever “googled” anything, then you’re qualified to create these free videos. Pretty neat, eh?

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