Conference program materials are often one of the last items to be checked off the event planner’s to-do list. With a very narrow delivery window, there is little room for error. What steps can you take to streamline the printing of your next conference program, avoid common pitfalls and increase the return on your investment?
Take a look at this infographic to learn some quick tips to reduce the stress of your next conference program printing project.
Conference print projects are often the last items to be checked off the conference planning to-do list. Keep these Four facts in mind as your conference program comes together to avoid any last minute surprises.
A Big Pay-Off: Save Money with the Right Paper Stock
A heavier-stock cover separate from the body pages adds expense. Save money by using a slightly heavier stock for the entire piece, including a self-cover.
Don’t Get Caught In A Bind: Know Your Binding Options A Head of Time
Perfect Bound: Text on a flat spine makes it easy to find on the shelf Plastic Coil: Lays completely flat, great for notetaking and can contain up to 1,300 pages Saddle Stitch: An economical option but limited to a maximum of 104 pages
Go Smaller for Bigger Page Counts: A Smaller Finished Size Can Save Your Budget
Double your page count without affecting your budget by turning an 8.5” x 11” piece into 5.5” x 8.5”
Add More Color to Your Piece (without Adding Much Green): The Price of Full-Color Printing Has Decreased
New technology has made conference program printing in full-color significantly less costly in recent years.
Increasing enrollment for your in-person training programs is a top priority for continuing education professionals. Having a well-defined target audience of association members helps, but even that won’t guarantee learners will discover your course offerings. And to borrow from a famous saying, “If a course has the best content but no one is around to promote it, does it get found?” Help your learners find courses that benefit them by taking steps to promote your training courses online.
Easy Ideas to Promote Training Courses Online
Using your existing course content is an effective way to promote your training courses online. Sharing the course syllabus, a chapter of the course book or a practice exam gives potential learners a clear idea of the information they will receive when taking your course. You can also look at leveraging your existing training programs as a way to spread the word about your new offerings.
Take a look at the infographic below to learn five easy ideas that will help you get started promoting your training courses online.
Which of these ideas have you found to be most successful for promoting new courses? Are there other attention-grabbing techniques that are not on this list? Please share what has worked for you in the comment section!
From the Infographic
5 Easy Ideas for Promoting Training Courses Online
Share the course syllabus.
Motivate potential class participants with an overview of the material to be covered
Offer a free chapter of the course book.
Sample course content will entice learners to register
Post a practice exam.
Show students what they can expect to learn after completing the course
Increase your online presence.
Make your organization stand out when people search for professional development opportunities
Cross-promote other training programs.
Use banner ads, sidebars, and pop-ups to advertise similar courses that would interest your learners
Even in the digital age, conferences can use up a lot of resources. The good news is there are plenty of ways to create more eco-friendly conference materials. And, green conference materials aren’t just better for the environment, they can actually help you save money, too!
Take a look at the infographic below for some steps you can take to reduce the environmental impact of your conference content.