2018 State of the Conference Industry Infographic

This year’s State of the Conference Industry Report makes clear that association professionals are facing new challenges as they strive to meet their attendees’ changing expectations.

Between the growing number of formats associations use to deliver content, the variety of initiatives designed to increase attendee engagement, and the wide-ranging expectations of today’s attendees, managing conference content is becoming an increasingly difficult task.

Take a look at the infographic below to see some of the highlights from the report. For a more complete view of how association professionals are adapting to the realities of omnipresent content, be sure to download the full report.

 

2018 State of the Conference Industry Infographic

 

Read the full report to learn how other associations use content to engage attendees before, during and after their events.

Quick Tips for Managing Conference Program Printing

 

Conference program materials are often one of the last items to be checked off the event planner’s to-do list. With a very narrow delivery window, there is little room for error. What steps can you take to streamline the printing of your next conference program, avoid common pitfalls and increase the return on your investment?

Take a look at this infographic to learn some quick tips to reduce the stress of your next conference program printing project.

And for more ideas and advice, be sure to read our whitepaper, Managing Conference Print Projects: Five Tips for Success. You’ll get access to the knowledge we’ve gathered from printing conference content for over 40 years. These best practices and tips are the same ideas we share with customers to reduce the stress of this important part of conference planning.

conference print projects

 

Conference Print Projects: From the Infographic

Conference print projects are often the last items to be checked off the conference planning to-do list. Keep these Four facts in mind as your conference program comes together to avoid any last minute surprises.

A Big Pay-Off: Save Money with the Right Paper Stock

A heavier-stock cover separate from the body pages adds expense.
Save money by using a slightly heavier stock for the entire piece, including a self-cover.

Don’t Get Caught In A Bind: Know Your Binding Options A Head of Time

Perfect Bound: Text on a flat spine makes it easy to find on the shelf
Plastic Coil: Lays completely flat, great for notetaking and can contain up to 1,300 pages
Saddle Stitch: An economical option but limited to a maximum of 104 pages

Go Smaller for Bigger Page Counts: A Smaller Finished Size Can Save Your Budget

Double your page count without affecting your budget by turning an 8.5” x 11” piece into 5.5” x 8.5”

Add More Color to Your Piece (without Adding Much Green): The Price of Full-Color Printing Has Decreased

New technology has made conference program printing in full-color significantly less costly in recent years.

 

 

 

 

5 Easy Ideas for Promoting Training Courses Online

 

Increasing enrollment for your in-person training programs is a top priority for continuing education professionals. Having a well-defined target audience of association members helps, but even that won’t guarantee learners will discover your course offerings. And to borrow from a famous saying, “If a course has the best content but no one is around to promote it, does it get found?” Help your learners find courses that benefit them by taking steps to promote your training courses online.

Easy Ideas to Promote Training Courses Online

Using your existing course content is an effective way to promote your training courses online. Sharing the course syllabus, a chapter of the course book or a practice exam gives potential learners a clear idea of the information they will receive when taking your course. You can also look at leveraging your existing training programs as a way to spread the word about your new offerings.

Take a look at the infographic below to learn five easy ideas that will help you get started promoting your training courses online.

Ready for more marketing ideas for training courses? Download the whitepaper Promote Your Training Courses With Content Marketing for ideas on how to turn your existing educational materials into effective promotional content.

 

Easy Ideas for Promoting Training Courses Online

Which of these ideas have you found to be most successful for promoting new courses? Are there other attention-grabbing techniques that are not on this list? Please share what has worked for you in the comment section!

 

From the Infographic

5 Easy Ideas for Promoting Training Courses Online

  • Share the course syllabus.
    • Motivate potential class participants with an overview of the material to be covered
  • Offer a free chapter of the course book.
    • Sample course content will entice learners to register
  • Post a practice exam.
    • Show students what they can expect to learn after completing the course
  • Increase your online presence.
    • Make your organization stand out when people search for professional development opportunities
  • Cross-promote other training programs.
    • Use banner ads, sidebars, and pop-ups to advertise similar courses that would interest your learners

Tips From The Pros On How To Survive ASAE Annual

 

Large tradeshows like ASAE Annual can be daunting if you don’t have a good game plan going in. Follow the advice of our experienced Omnipress staff and you’ll be able to tackle the event like an Expo Pro!

Tradeshow Tips Infographic

Do you have any tips that have helped you navigate the ASAE Annual event? What advice do you have for other association professionals making their first trip to the big event? If you have some helpful tips, let us know in the comments below!

Infographic transcript
Title: ASAE Annual Survival Tips
Intro: Handle ASAE Annual like a pro with these tradeshow tips from Omnipress!

“Write down your ah-ha notes! This way you will have a full listing of your personal takeaways”
      – Bob, Senior Sales Representative, Conference
“Ditch the work clothes when you travel or go to dinner. That way, you can literally shed the chaos of the tradeshow at the end of the day.”
Matt, Sales Representative, Conference
“The only tip that matters is ‘Wear comfortable shoes!’”
Janel, Sales Representative, Training
“Bring two pairs of comfortable shoes and wear them on alternate days.”
Tracy Gundert, Director of Fulfillment

Stop by ASAE Booth #119 for more tips and advice!
Talk to the Omnipress staff at ASAE to find out how our products will help turn your association’s educational content into a valuable resource!

“Do your homework ahead of time and find which vendors can efficiently check multiple things off your tradeshow to-do list!”
Rob, Director of Shared Services
“All work and no play makes tradeshows hard to enjoy! Try to participate in pre-show fun runs and networking events.”
Dan, Product Director of Fulfillment Services
“Wear your camouflage suit so that you can be stealthy, and talk to only those that you want to talk to.”
Nick Burke, Director of Sales

Millennials & Print Infographic

Millennials are known for being tech-savvy individuals that are constantly keeping up with the latest technology. It can be easy to assume that this group views printed materials as old news and that you need to deliver your content digitally to gain their attention. In a recent survey, we asked hundreds of Millennials to give us their preferences on print versus digital content at conferences.

Before swapping out all of your printed materials for digital content, take a look at the infographic below to find out if print is still valued by your association’s youngest members.

For a more detailed look at the results of the Millennials and Print survey, download our free whitepaper.

 

Millennials and Print: How and Why Your Youngest Learners Read from the Page

We surveyed 548 young professionals to learn how they prefer to receive conference content. Think you understand Millennials? You may be in for a surprise!

Millennials still value print despite being raised with technology.

  • 89% of Millennials consume print for educational and professional content
  • 50% prefer print when consuming material they need to learn
  • 60% say the type of content dictates how they consume materials

A vast majority of Millennials choose to consume at least part of their content in print.

  • 55% prefer to learn with print and digital content
  • 23% like a combination of print, digital, and audio
  • 9% would choose print only
  • 2% prefer a combination of print and audio
  • 11% prefer other forms of content

The brain processes print and digital content differently, so it is a good idea to offer options to your learners. (Source: http://www.pri.org/stories/2014-09-18/your-paper-brain-and-your-kindle-brain-arent-same-thing)

 

Despite the fact that they grew up with the internet, Millennials are still dedicated to print. In fact, they read more printed books than those 30 and older did in 2014. 88% of Millennials read printed books compared to 79% of those 30 and older. (Source: http://www.pewinternet.org/files/2014/09/PI_YoungerAmericansandLibraries_091014.pdf)

 

Key Takeaway: Give Millennials Options! Millennials still value print, and even sometimes prefer it. It is in your organization’s best interest to give them options when it comes to educational and professional materials.

Eco-Friendly Options for Creating Conference Materials

Even in the digital age, conferences can use up a lot of resources. The good news is there are plenty of ways to create more eco-friendly conference materials. And, green conference materials aren’t just better for the environment, they can actually help you save money, too!

Take a look at the infographic below for some steps you can take to reduce the environmental impact of your conference content.

Eco-Friendly Conference Materials

Conference Content Marketing: Part 2 – 3 Ways to Stand Out From the Crowd by Using Images

 

Part 1 of the Conference Content Marketing Series explained how your existing conference content provides a head start when it comes to promoting your event online. Using actual event content gives potential attendees a glimpse of the kind of material at your conference. This allows attendees the opportunity to see for themselves why yours is a “can’t miss” event.

The rest of this series will focus on actionable steps you can take to turn your existing content into a marketing asset–one that will increase the awareness of your event.

Speaking with Images

The web is becoming an increasingly visual medium. Adding visual elements to your posts is one of the most effective ways you can increase the impact of your messaging. In fact, adding images to your posts will raise engagement 650% over posting with just text alone.

Here are three conference-specific scenarios where visuals would be an effective way to promote your event. For each scenario, there is an example of an online tool that is well suited for creating attention-grabbing artwork with minimal effort.

Scenario #1 – Promote a session by a prominent speaker

The speakers at your conference are a major factor in drawing in attendees each year. So it should be no surprise that speakers make for effective marketing pieces.

Imagine you’ve just finished your speaker selection process and are ready to announce the keynote speaker. You could certainly type out a post online listing their name and the topic they will be discussing (Borrrrrr-ingggg!). A much more engaging approach is to present the same information with a visual design to it.

The Tool #1 – Pikiz

Pikiz is an image creator that is perfect for creating simple images that include text. Upload your own background image or choose from the images they have available. Then, double-click on the text box to add a customized message. Another great feature is that each social network has its own preset. This makes it super simple to post great-looking images to your favorite site.

Scenario #2 – Present research findings as an infographic

A presentation from last year’s conference coincides with some hot new research that is making the rounds. You know this is a great opportunity to join the conversation and promote your event. Since the presentation is available on your digital publishing platform, it’s ready for people to see. But how do you make sure your post stands out from the crowd of others? Use the findings from the presentation and display it as an infographic!

The Tool #2 – Infogr.am

Creating an infographic is a simple three-step process with infogr.am. Choose a design template, enter your data into their spreadsheet viewer and click share. That’s it! The program will create a shareable link to the social media site of your choice. You can also upload your own images or choose different fonts if you want a more customized design.

Scenario #3 – Call for award nominations using your own branded graphic

Part of your annual pre-event strategy is to ask for award nominations. You could do what you’ve always done: copy and paste the same text on the same social media networks and get the same results. Or, you can take it to the next level by creating a completely custom design (no designer needed)!

Tool #3 – Canva

Canva is like working with a design pro that has dozens of designs ready for you to choose from (but doesn’t charge by the hour). Once you log in to Canva, you’ll see dozens of customizable templates sorted by format. Whether you are looking to create an image for social media, your blog or a poster, Canva has a file ready for you to start designing with. It’s also flexible enough to work with your existing elements. Just add your association logo, a picture of the award and your text asking for nominations. You then have the option to share online or download.

Catch Their Eye

A well-designed image is critical in catching the attention of busy professionals, so having a visual presence online these days is essential. Presenting your existing content visually is a great way to keep your event in front of the attendees you want to attract.

Thankfully, the web is full of fast and intuitive ways to create custom graphics. With little effort, you can create designs that convey your message in an interesting and engaging way, and most importantly, in a way your audience enjoys seeing.

What are some other ways that you have re-purposed your existing conference content to create visual elements? Have you seen an increase in engagement as you moved away from text-only posts? If you have any examples of conference social media graphics you’ve created, post them below. We’d love to see them!

 

Interested in learning more about promoting an event with your existing conference materials?

Check out the other entries in our Conference Content Marketing series for more ideas:

Part 1: The Event Planner’s Advantage

Part 3: How to Learn From Your Own Content [Infographic]

Part 4: Promoting Your Conference with Twitter

Millennials & Print [Infographic]

By now, you’ve read our whitepaper, Millennials & Print: How & Why Your Youngest Learners Read from the Page (and if you haven’t, check it out to learn more about your new members!). It includes some really interesting data about how and why your association’s youngest members consume their educational and professional materials. To make things a bit easier to take in, we’ve created this easy-to-read infographic that includes some of the most important takeaways that can really impact the way you produce your materials.

Take a look at the image and make sure to let us know what you think of the data and the infographic. We love hearing from you all!

Millennials & Print Infographic

Managing Your Print & Fulfillment Challenges

Every day, you experience small victories and challenges at work. Vacillating between highs and lows is part of your life, career, and, as a microcosm of the bigger picture, every single workday.

What frustrates you about handling the print and fulfillment of your continuing education training materials? What do you find to be easier about the process? How can you limit the former, while building on the latter?

In a 2014 survey of training professionals (view the infographic here), we learned that associations are challenged with:

  1. Managing frequent content changes.
  2. Determining print quantities for new courses.
  3. Utilizing the best price per unit without overprinting.

Omnipress can help you with all three challenges, turning frustrations into tasks that no longer require quite so much of your attention or worry. Let’s unpack that a little bit.

Managing frequent content changes means updating your printed materials, which can be costly and wasteful—if you choose traditional, larger print runs. If you print on demand, however, small quantities are produced and just a microinventory is kept on hand, saving you money and resources.

Determining print quantities for new courses becomes easier when you work with professionals who have experience doing just that. Omnipress project managers work with training professionals like you every day and have a good idea of what might work for your association. If you’re uncomfortable relying solely on intuition, just ask for advice!

Utilizing the best price per unit without overprinting is a matter of balance between print on demand, which helps to prevent overprinting, and large print runs, which ensure the best price per unit. The Omnipress team can help you balance your association’s needs.

Learn how we helped one association reduce their print and fulfillment costs by 60%! Could we do the same for you? Can we help turn your daily frustrations into wins, because you don’t have to worry about them anymore? There’s only one way to find out—reach out to us and get the conversation started!

Print & Fulfillment Just Got More Affordable!

Your association could be wasting money on printed continuing education training materials and not even know it! If your content is updated frequently and you choose large print runs for your materials, it’s likely that you’re inadvertently leaving a lot of money on the table.

That’s just what (ISC)2 found when they started working with Omnipress for print and fulfillment of their continuing education training materials. Partnering with Omnipress led to a 60% cost reduction in printed course materials!

Check out the infographic below for more information. Over the next several weeks, we’ll delve deeper into other aspects of the infographic to show how your association can save time, hassle, and money by working with us.

Visit omnipress.com to download the (ISC)2 case study!

Manage Print Cost Infographic