As discussed in our recent article, “Why Does Online Association Content Require a Search Tool?,” having a robust, full-text search engine that is intuitive and easy-to-use is the key to a successful digital publishing platform.
“Members and users will return to your publishing platform again and again if they are able to search your content quickly and easily, and, more important, find what they are looking for.”
So, how exactly do you begin to organize your content to ensure it is intuitive for your members to find online?
Checklist – Developing a Full-Text Search Engine for Association Content
Step 1: Decide how you want to organize your content.
- Table of Contents
- Author Index
- Subject or Track
- Type (presentation, paper, video, etc.)
Step 2: Create a list of the fields (metadata filters) to include in your Search tool. These are the fields your users will select as filters to find relevant content more quickly.
- Year of conference/publication
- Type of document
Step 3: Determine your Search tool’s features, layout and capabilities.
- Simple Search and Advanced Search options
- Location – on left navigation bar, pop-up screen, separate screen
- Placement, color, size and prominence of Search button
Learn more here: Guide to Making Online Content Searchable
Or, simply click the green download button below.
Looking for a way to make your conference proceedings, session handouts and speaker presentations for your annual meeting available at the click of a mouse?
Omnipress has just announced the launch of their new Online Knowledge Center Lite solution designed specifically to help associations manage and distribute their educational materials for their annual meetings and conferences.
Omnipress now offers two Digital Publishing Platforms. The more advanced
version, Knowledge Center Professional,
is designed for associations looking to create a
multi-year archive of educational content.
What do you call the website containing all your educational content – the technical papers, recordings, presentations, handouts, and publications? (This is no joke. There’s no punch line!)
Many associations simply refer to this as “putting conference materials online” or “online handouts.” Sure that’s what you’re doing, but what if you had a catchy, memorable name you could market and build your brand on?
What Associations Call “Putting Content Online”
- Library of Knowledge
- Knowledge Community – (For public facing communities)
- Proceedings Central
- Central Repository
- Online Destination Site
- Resource Center
- Digital Library
- Body of Knowledge
- (Name of Org) Central
- Electronic Resource Library
- Knowledge Library
We call it a Digital Publishing Platform,or eLibrary (or Knowledge Center).
Tomato- tomahto, right?
Sharing your educational content to members and using it to attract new members can be the lifeblood of your association. That’s the most important part.
What’s your “digital publishing platform”?