Streamline Your Publications, Simplify Your Day

When workdays are busy (always!), simplifying projects is important. Often that takes the form of eliminating unnecessary steps and streamlining processes. The fewer tasks you have to complete, the more likely that you’ll actually manage to get to all of them.

Your association produces a dizzying amount of content each year, between its annual meeting, continuing education training courses, and publications. Wouldn’t it be simpler if you could count on one trusted vendor to produce all of that content?

Even looking at publications alone, there’s a lot to manage. Digital publishing platforms make it easier for members to access materials, but printed publications are often preferred. That means your association should provide both printed versions of and online access to publications like technical manuals, policy books, standards, and member directories. When that’s done, you still have to navigate how to sell the publications to member—in both formats.

What’s an overworked association staff to do? Rely on Omnipress to help them get it all done.

Printed publications: Printing association content is what we do. We can handle the proceedings from your annual meeting, the course books for your continuing education training program, and publications like policy books, standards, member directories, and technical manuals.

Order fulfillment: Getting your publications from our warehouse to your members is a cinch for the Omnipress team. Nearly half of the production team has been with the company for over 20 years! That’s expertise and experience you can trust.

Digital publishing platform: If you can partner with a company that prints, ships, and offers online access to publications, you’re golden. Omnipress’ digital publishing platform fits the bill with helpful features like full-text and faceted search, access control, and digital rights management.

Subscription management: Your association decides which visitors to your site have access to which materials. Whether the distinction is made based on subscription level, membership, or other criteria is up to you; making it work for your association is our responsibility.

Single storefront: Offer printed publications, digital files, and subscriptions through a single online storefront. Members can purchase books, USBs, PDFs or ePubs, and subscriptions to online access to materials. The storefront can be branded to show your association’s colors and logo. All payments collected stay with your organization throughout the transaction; we don’t take a cut of your well-earned, non-dues revenue.

When you’re ready to streamline your publications process and shorten your to-do list, Omnipress is ready to help. To learn more now, download our white papers on the digital publishing platform and using a single storefront for printed and digital materials.

Nine Questions You Should Ask Yourself About Offering Access to Your Online Content

Our customers’ publications, training materials, and event-related content are significant assets for their organization. However, migrating these assets to the web for online consumption can pose significant challenges, especially if you’re looking to generate some revenue from it. There are many different ways to serve up digital content to your users, so it’s helpful to have a plan in place for how you will be offering access to your intellectual property.

Here are nine of the questions we ask our Digital Publishing Platform customers that you can answer to assist yourself in this task:

  1. Are you going to offer free access to everyone, or will some or all of your content be gated (either as a benefit of membership, and/or if purchased)?
  2. What will you provide access to? Everything? Blocks of content organized by year or topic? Content types (ex. Presentations, videos, technical papers, publications, manuals, etc.)? Chapters? Or is access given on an a la carte basis? Or will you give a number of these options to your users?
  3. Will access be given depending on the user’s role (such as attendee vs. member vs. non-member)? Or if you’re selling access, will you provide discounts to certain roles, or offer up coupon codes?
  4. Once access to content is provided, is a user able to access it “forever”? Or can they only access the content for a set duration (ex. five days, 30 days, one year)? Or does access get automatically rescinded on a certain date (ex. 12-31-2014)?
  5. Do you want to offer preview access to pieces of your content, either by exposing something like an abstract, or the first three pages of every document, or by allowing users the ability to view up to 10 pages of anything they want before they lose access?
  6. Do you need to provide accounts to organizations, where you would limit account access either by number of concurrent users logged into a single account, or limit login only to those that come from a certain IP address range?
  7. Will you only allow the content to be accessed via your site, or will you also allow for digital file downloads?
  8. Will you allow for your gated content to be searched by search engines like Google, so people can more easily find your content on the internet, even though they might be prompted to pay before they can access it?
  9. Perhaps the most difficult question: What makes sense for your audience and what are they looking to achieve? Do you need to research/survey this further?

As part of this exercise, assuming you are offering different levels of access, it can be helpful to put together a table that lists your different offers and content blocks. Such as:

  • Full site access for 365 days for members, $499
  • Full site access for 365 days for non-members, $999
  • Access to all Continuing Education resources for 30 days, $199
  • Access to an individual publication until Jan, 1, 2013, $249
  • Access to 10 papers of the user’s choosing for 180 days, $69
  • Etc.

Obviously, this can have varying levels of complexity from organization to organization, but when you’re trying to monetize your publications, training materials, and/or event-based content in a digital publishing platform, having a good plan in place is 90% of the work.

Have you successfully followed a plan to get your content online and accessible to your audience, or did your attempt fall short? Or are you looking to migrate your content and you still have questions? Please let us know in the comments.

Take Our2022 Conference
Industry Survey

Each year, Omnipress collects data from meeting planners to benchmark event content trends. The results will be published in our annual State of the Conference Industry Report in March.

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