Taking Poster Presentations Beyond the Convention Hall: To the Internet!

For many associations in the medical, scientific, and engineering industries, poster presentations are an important part of the annual meeting. Besides giving graduate students and young professionals a platform to display and discuss their research, poster presentations give attendees the opportunity to learn about innovation in their field.

The challenge comes in when, just like other sessions, there are more good ideas to listen to them time to hear them. Providing online access to posters gives the presenters additional exposure and helps the attendees and other association members learn more about cutting-edge research.

In addition to poster collection and printing services, Omnipress offers online access to posters. Your association can control access to this information, just like other content on an event website, or leave it open to the public. It’s up to you!

Responsive design is another feature of online posters. A poster will appear differently on a desktop computer and a mobile device, whether it’s a smartphone or a tablet. Menus are shown in a manner that is appropriate for the screen being used to view it. Responsive design is a must-have in order to best read the small, dense text used in scientific research.

When attendees view poster presentations at your annual meeting, it’s worthwhile to get it closer view to read the particulars of the research being presented. That same level of detail can be seen in online posters as well. Attendees can simply hover over a section of the poster and see a pop–up that magnifies the content; then they can easily read the text. This can also be valuable when viewing complicated diagrams and charts.

To see our online poster viewer in action, take a look at our demo! You can also download or whitepaper, Posters Made Easy: Collection, Printing, & Online.

Save Time & Frustration with a Better Website Experience

These days, it seems like everyone is time-crunched and overbooked. When we visit a website for information, we want an easy, streamlined experience. We want to find what we need and get on with our day.

When it comes to online event content, your attendees want the same thing. They are looking for information about your event—sessions, speakers, abstracts—and they don’t want to have to work too hard to find it. It can’t take forever to load, either, because no one has time for that.

Have you seen an Omnipress’ event website lately? After a recent update, the site looks better than ever and offers attendees everything they need to prepare for your event.

Sessions can be sorted many different ways: by track, chronologically, alphabetically by session title, and even by paper title. Speakers and sessions are connected, so attendees can look up a speaker and find the session that person will present, or find a session that looks promising and read more about the speaker.

The site is built to give the information the user needs, when they need it. Essential information like date, time, and location are always included, but some details aren’t needed at every step. Users can easily access other information like session descriptions, papers, and tracks, but the data isn’t loaded unless it is requested. This simple change can greatly enhance the usability of the site, especially when internet connectivity is spotty or slow, an all-too-common occurrence at events.

Plus: Everything you already loved about Omnipress’ event websites is still available:

  • Full-text and faceted search helps attendees find the information they seek.
  • Responsive design mean that your site looks just as great on tablets and smartphones as it does on a desktop.
  • Consistent branding keeps your event and your association top of mind, with the same look and feel your members have come to expect.
  • Limitless content capabilities allow you to include everything that can make your site valuable: not just abstracts and papers, but also posters, biographies, videos, webinars, and anything else you can dream up.
  • Complete integration with your existing AMS or registration software means no double entry and seamless access to content.
  • Google Analytics helps you assess the effectiveness of the site and pinpoint which pages attendees find most valuable.

To see the new site in action, you can visit our updated Online Event Services page on our website or reach out to an account manager for a full demo.

Why Does Online Association Content Require a Search Tool?

Do you have large works of association content housed on office shelves or saved digitally in files inaccessible to your members?

With the growth of content marketing and Knowledge Centers, or digital publishing platforms, associations are starting to use this valuable content as a resource to their members.

But to make online content useful, you need to develop a powerful search tool for your users.

  • Searching Content Needs to Be Intuitive.
    Digital publishing platforms can hold a lot of useful content. Unfortunately, making that content available via PDF or Microsoft Word files online isn’t as efficient as it is in print. Users need to intuitively be able to find the specific content most important to them.
  • Quick Search Results is Essential
    Individuals consume content differently online than they do in print. Members want to find exactly what they are looking for quickly. Having an advanced search tool on your content website will lead them to exactly what they’re looking for.

Searchability is Key

Searchability is the key to the success when posting association content online. Members and users will return to your publishing platform again and again if they are able to search your content quickly and easily, and, more important, find what they are looking for.

What kind of online search tool are you providing your members so they find content quickly and intuitively? Let us know on Twitter: #omnipress

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