Millennials & Print [Infographic]

By now, you’ve read our whitepaper, Millennials & Print: How & Why Your Youngest Learners Read from the Page (and if you haven’t, check it out to learn more about your new members!). It includes some really interesting data about how and why your association’s youngest members consume their educational and professional materials. To make things a bit easier to take in, we’ve created this easy-to-read infographic that includes some of the most important takeaways that can really impact the way you produce your materials.

Take a look at the image and make sure to let us know what you think of the data and the infographic. We love hearing from you all!

Millennials & Print Infographic

Here’s Why Print Isn’t Dead 2.0: Seven Reasons Why Print is Here to Stay

In late July 2014, I wrote an article that was meant to serve as an appeal to those claiming that digital content had completely taken over, and that print is dead. Numbers had shown that Newsweek, who had been printing for 79 years went to digital only in 2012 because their subscription numbers dropped from 3,077,771 to 1,535,930. Obviously, that makes a lot of business sense. However, from what I was hearing, print was not only not dead, but in fact thriving. Here are four reasons I gave as to why this was happening:

1. Engaged Reading: Many studies have shown that those who read printed material are more engaged and retain the material much better versus online material. Therefore, even those growing up in the digital age, still prefer printed materials.

2. People Want Options: In today’s age of getting things however consumers want, this is a no-brainer. You must continue to offer readers options even when it comes to your material. Offering print or digital can really seclude certain segments of your market, and have your organization missing large opportunities in others.

3. Some Prefer Printed Materials: The truth is, some people simply prefer having materials in-hand when reading it (refer back to #2). Why do some people take their coffee black, while others prefer sugar cubes and creamer? Having a tangible form of content is a must to some of your target market.

4. Print Works Hand-in-Hand with Digital: It’s no secret that print and digital can work great together. They can promote each other and complement each other in a learning environment. With print, there is a sense of increased credibility, and with digital content, there’s the ease of access on any device we carry with us each day.

Read the complete original post!

These are all great examples of why print is absolutely not dead, and I’d still argue they are all true today. And as we move forward with this idea a year later, we’ve discovered even more evidence that our hypothesis was absolutely right. Here’s three more reasons why print isn’t dead:

Continue reading “Here’s Why Print Isn’t Dead 2.0: Seven Reasons Why Print is Here to Stay”

Opportunity Cost: One of the Most Important Factors in Comparing Outsourced Fulfillment

When comparing the cost of in-house fulfillment to the cost of using an outsourced fulfillment provider, companies will often fixate on the hard costs associated with outsourcing. The most frequently analyzed costs seem to be related to order fulfillment, storage and shipping.

In some cases, fulfillment companies can show monthly savings over in-house operations; this is largely due to shipping discounts that fulfillment providers receive coupled with costs savings due to aggregation of labor and space over multiple clients. However, in other cases, the hard costs of outsourcing alone don’t produce cost savings, leaving a company thinking that outsourcing warehouse operations isn’t justified. But when an analysis of outsourced fulfillment costs results in little to no cost savings over in-house fulfillment costs, there’s still one widely overlooked cost that has the potential to sway the analysis in the favor of outsourcing. This cost is the opportunity cost associated with performing fulfillment with in-house staff.

What is Opportunity Cost of In-House Fulfillment?

According to Investopedia, opportunity cost is “the cost of an alternative that must be forgone in order to pursue a certain action. Put another way, the benefits you could have received by taking an alternative action.” In terms of fulfillment solutions, the opportunity cost of choosing to keep warehouse and order fulfillment in-house is that your staff will be strapped with performing these activities instead of other functions. In some cases, the employees charged with handling in-house fulfillment are warehouse personnel. But in other cases, it’s administrative employees. Regardless of who processes the actual work, there’s almost no doubt that company management, to some extent, will be involved in the process.

The baseline question that needs to be asked by management is, “What is the best use of in-house labor resources?” If the greatest amount of value can be derived from charging staff with managing inventory and shipping activities, then outsourcing will likely not achieve greater return on investment. However, most frequently, companies can achieve a significantly higher ROI through outsourcing instead of processing this work in-house, especially when factoring for administrative labor and management time.

Opportunity Cost of Fulfillment in Action

Perhaps the best way to see the effects of opportunity cost is to take a look at a concrete example. Let’s assume that in addition to some warehouse staff, an organization also utilizes 20 hours of service time from administrative staff and 10 hours of management time to handle in-house fulfillment operations. Typically, these costs are ignored in making an in-house versus outsourced fulfillment analysis. At a baseline minimum, these hard costs should be factored into the analysis. Assuming that the average hourly rate of an administrative staff is $16.09, and the average hourly rate of a general manager is $24.41, the total cost of administrative and management time of managing

Assuming that the average hourly rate of an administrative staff is $16.09, and the average hourly rate of a general manager is $24.41, the total cost of administrative and management time of managing in-house fulfillment would be $565.90 (Statistics courtesy of Statistic Brain). But that’s not opportunity cost. Opportunity cost in this scenario would be the revenue that could be generated by these 30 hours if the company outsourced with a fulfillment company. If this time could generate more than $565.90, then perhaps there’s a better way to utilize these employees’ time each month.

What are You Giving up by Doing Fulfillment In-House?

Utilizing an opportunity cost perspective when comparing fulfillment options helps companies truly understand the significance and importance of labor resources. In fact, a good question to ask when making this decision is, “What is our company giving up by doing fulfillment in-house?” This will help companies factor for other mission-critical or revenue-producing work that might get sidelined. What types of things might produce more value than processing customers’ orders? Just a few examples include:

  • Sales and marketing functions that bring revenue in to the company
  • Strategic planning that helps the company save money or increase revenue
  • Mission-centric work that has enormous intrinsic value

So by all means, go ahead and crunch the numbers for in-house versus outsourced fulfillment costs. But don’t make the same mistake most companies make when performing this analysis—remember to include the opportunity cost of having your in-house staff perform warehouse and shipping duties. Chances are, you’ll have an eye-opening experience by finding out that your internal group can produce quite a bit more value by spending their precious time on functions that have a greater potential for return on investment.

Area Woman Announces the Death of Print

I’m sad to report that the satirical newspaper The Onion discontinued its print edition in Madison, Wisconsin, where Omnipress is headquartered. Two UW-Madison students founded The Onion in 1988. Ever since, the newspaper has been important to this community.

The last print edition in Madison was distributed on Thursday, July 25, 2013. Capital Newspapers published The Onion in Madison, but didn’t renew its contract. The advertising revenue generated through the free weekly paper wasn’t enough to sustain its production.

Madison residents, always up for political commentary and an impromptu party, congregated in Brittingham Park to hold a “funeral” for The Onion.

To coincide with Madison’s last print edition, The Onion reported the demise of the medium in its article, “Print Dead at 1,803.” As usual, The Onion captures the fallacy in the premise while exposing the tiny kernel of truth it’s based on. In honor of The Onion’s 25th year in print, let’s take a deeper look at this “dead” medium to see if the obituary is, in fact, a bit premature, despite the turn of event in Madison.

Many other traditional media are thriving in a digital environment. TV is adapting to a new environment, with Netflix series ushering the term “binge-watching” into the Zeitgeist and producing Emmy-nominated show “House of Cards” and critically-acclaimed “Orange is the New Black.” The small screen has attracted many bonafide movie stars lately, including Kevin Bacon (“The Following”) and Robin Williams (“The Crazy Ones”).

Sales of printed books have fallen, though the rate has slowed (2012 compared to 2011). According to Digital Music News, a whopping 93% of Americans still listen to broadcast radio. People are experimenting with other ways of consuming content, but by and large, they are not—at least not completely—abandoning traditional methods.

Some formats are even coming back in style. Hipsters across the nation prefer the raw, full sounds of a vinyl record to the clinical precision of digital delivery. There’s something to be said for giving a “dead” technology another go.

Personally, I will miss seeing The Onion at my favorite restaurants and stores around town and, most of all, on my nightstand at home. Though I also follow The Onion on social media and read the website when I get the chance, perusing the print edition was a weekly treat that will take me a while to get over.

What do you think? Is print dead? Should we mourn its passing or fight to keep it alive and well in our communities? Does print have a place in association content delivery? In your life? We want to hear from you!

Print: The New Sexy, Innovative Technology

Nothing’s sexier than the sleek, clean look of a brand new 4G iPad, right?

With the popularity of online content and the astounding growth of smartphones and tablet devices, people have been waving farewell to print, claiming it’s an archaic, boring and static medium.

But is print really dead?

The Battle Between Print and Online Content

As popularity for online content continually increases, equally has the debate between delivering educational content for meetings, training events and publications in print vs. online. These debates have led people to believe that these two mediums cannot co-exist.

With restricting budgets and pressure from their members, associations feel they have to choose between print or online solutions for their conference materials, continuing education and trade publications.

Print AND Online Content Strategy – The “A-HA!” Moment

Over time, associations have begun to realize that print and online can co-exist (even with budget restraints). After all, isn’t the purpose of an association to deliver members relevant and highly-valued content in the way they want to consume it?

Print is still a part of that equation for many association members.

Print Just Got Sexy!

But how do you turn print, the “archaic, boring, static medium,” into something flashy and sexy like all of the cool iPads and smartphones?

Here’s a great example: A product called Touchcode allows users to access digital content through printed paper. Print is no longer complacent with being perceived as irrelevant.

How does your association balance print and digital content? Do your members still want print?

 

Quality Print-On-Demand: 3 Questions to Ask

I talk to a lot of customers about how to manage print production for training and educational manuals.

Most of the time the discussion centers around production run lengths, inventory control and content changes. I can’t help but feel sorry for association and institute staff members who are trying to manage this decision-making process on their own. Here at Omnipress, we have a whole division dedicated to these services, and it has taken us a long time to understand the complexity of balancing per unit production cost with inventory expense and timing of content changes.

Modern Printing = Less Inventory = More Flexibility

With current digital print technology, this decision-making process may be a lot simpler than you think. It’s certainly a lot simpler than it was five years ago. The new production-level digital print engines now make it possible to print short runs (less than 100 units) at a very reasonable per-unit cost. This means less inventory, greater content flexibility and, if you’re working with the right production house, high-quality print.

Short-Run Printing “Is” Quality

When I talk to publication managers, they sometimes tell me they’re skeptical about digital print quality. Many managers still feel that if they move to digital print engines and away from offset production, they will sacrifice quality in order to get to cost-effective short-run production. This does not have to be the case. With today’s technology, there is no reason why short-run digital print quality cannot be as good as (or better than) longer-run offset print quality. You no longer have to trade print quality when going to shorter run lengths. The key is finding the right vendor with the right equipment.

Without the right production house, their fears may be justified. Many print houses do not use production-quality digital print engines for print-on-demand production, and this has given short-run digital print production a bad name. Quality issues may come in the form of tracking marks, missing pages, poor page orientation, curled paper or poor resolution. These problems are all symptoms of not using a production-quality digital print engine. If you’re working with a true production house and not a quick-print shop, most of these problems can be eliminated quickly.

True production-quality digital print engines avoid many of the above problems by allowing you to insert covers, tabs and color pages inline without disrupting the production cycle. With inline insertion, you eliminate the need for collators and manual insertion, which is where many of the quality issues arise.

Questions You Should be Asking

When looking for a print-on-demand company to print high-quality publications, be sure to ask these three questions:

  1. Is the print engine a duplex printer? Duplex printers print on both sides of the paper at the same time, thus improving print consistency and preventing paper curl.
  2. Can paper can be loaded and unloaded without disrupting the production process? If print engines stop and start during the production cycle, you’re introducing print quality variation into your project.
  3. Will special pages, tabs or colored dividers be inserted inline or collated offline? Like I mentioned before, inline insertion cuts down on quality issues.

Just remember that you don’t have to give up quality to get cost-effective short-run production, but you do need to work with the right vendor. It’s worth your time to check around and find the right vendor for your job.

Print Makes a Comeback in 2011

Over the past few years, the need to lower costs and “go green” coupled with increasing using of mobile and internet technologies has steered meeting professionals away from providing printed handouts and learning materials at events.

  • Is cost really the issue?
  • Do members and attendees not value hard copy?
  • Has print lost its impact?

Fact: Our printing business is growing. How? Because many training organizations still provide printed educational books (manuals, workbooks, binders, etc.) to help educate their attendees. And since they offer multiple training events at various locations, the need for for a distribution strategy and partner is important.

This doesn’t mean organizers of events should be printing everything, but maybe your organization needs to consider your attendees and members. I hear things like, “our attendees have not pushed back” … but maybe they just stop attending your event (or did not renew membership) because it lacks the educational value and networking they might get somewhere else? Maybe your registration numbers are a reflection of this?

So when this article hit my inbox, “7 Reasons Print Will Make a Comeback in 2011” written by content marketing expert, Joe Pulizzi of Junta42 – The Content Marketing Revolution, I had to read it.

Here are the key points that Joe Pulizzi makes and my reactions to them:

Junta42: What’s Old Is New Again: Social media, online content and iPad applications are all part of the marketing mix today. Still, what excites marketers and media buyers is what IS NOT being done. They want to do something different…something new. It’s hard to believe, but I’ve heard many marketers talk about leveraging print as something new in their marketing mix. Unbelievable.

  • My thoughts: As a marketer and attendee to events, social and new media compete for my attention. I used to find conference programs in my traditional inbox, so when I get something event or education-related in print, I like it. It’s different.

Junta42: Customers Still Need to Ask Questions: We love the Internet because buyers can find answers to almost anything. But where do we go to think about what questions we should be asking? I talked to a publisher last week who said this: “The web is where we go to get answers but print is where we go to ask questions.” The print vehicle is still the best medium on the planet for thinking outside the box and asking yourself tough questions based on what you read. It’s lean back versus lean forward. If you want to challenge your customers (like Harvard Business Review does), print is a viable option.

  • My thoughts: Do people really do their best thinking at their computers? I don’t. Sometimes it’s in my car or while I’m sitting on the couch or on the patio. And, I like having the content that I am working on in print, not my iphone or netbook. I like to write notes and circle things that I need to check out or dig into. That’s hard to do on my computer.

Junta42: Print Still Excites People: I talked to a journalist recently who said it’s harder and harder to get people to agree to an interview for an online story. But mention that it will be a printed feature and executives rearrange their schedule. The printed word is still perceived as more credible to many people than anything on the web. It goes to the old adage, “If someone invested enough to print and mail it, it must be important.” Whether that’s true or not, that is still a widely-held perception.

  • My thoughts: Amen to this point. When the editors of MPI’s One+ Magazine wanted me to write an article about online event communities and told me it would be in their printed magazine, I was ecstatic (did you see it?). Have you ever walked into one of your breakout sessions and asked the attendees if they would like a printed copy of the session handout? I’ve seen this happen in person. Almost 90% of attendees raised their hand. But why? They can get the handouts online.

Junta42: Unplug: More and more people are actively choosing the unplug, or disconnect themselves from digital media. I’m doing this more myself. I’m finding myself turning off my phone and email more to engage with printed material. A year ago I didn’t see this coming. Today, I relish the opportunities when I can’t be reached for comment.

  • My thoughts: With in a few clicks you can go from Google to Amazon to your email to Hootsuite, then back to email, then to… you get my point. I receive 100+ emails and internal messages EVERY day that ask me to click to more external links. I am not telling anyone to not publish content online, but realize you’re competing with the fact that you can lose you reader in just one click. Can you ever get beneath the surface with digital content? Maybe print is just what you need to learn?

What do you think?

Are You Afraid To Rely On A Single Supplier?

Recently, I had a conversation with a potential customer who indicated their organization was “burned” by using a single source for all of their print and fulfillment needs. The conversation really made me think.

We all agree that diversification is a great thing when it comes to our financial portfolio. Having “all of your eggs in one basket” is a HUGE risk, and most would add that’s it’s downright foolish. But does that mean that diversification is right for all situations? Do we need to diversify our vendors so we don’t get caught looking like a fool?

I found the comment “burned” somewhat of a glass-half-empty type of attitude. What if instead, we focused on what positive things could result and looked for ways to minimize risks? Much more of a glass-half-full attitude.

I asked myself, “how can organizations minimize these risks?”

This led me to an article I read: “Troubled Times Demand Dynamic Supplier Relationships.” It was focused on vendor/supplier relationships in the print bindery industry, but there was some really good advice that can apply to many business relationships. Here are my key takeaways from this article:

4 Ways to Maximize Your Single Supplier Relationship

  1. Think Partnerships. Many organizations just see their suppliers as people they pay each month. That’s disheartening. Vendors are your partners and want to understand your needs. It’s in everyone’s best interest to do so. They cannot succeed unless you do.
  2. Understand Expectations. Establish clear expectations to facilitate rapport and minimize misunderstandings.
  3. Tap Into Your Vendors Expertise. A good supplier is on top of the latest industry challenges. They want to help. Leverage your collaborative knowledge to help resolve some of your greatest challenges.
  4. Keep Communicating. Strong relationships require honest communication about your needs, goals and expectations.

If you focused your efforts on establishing a strong, healthy relationship with a vendor–someone that you could count on as much as your best friend, your spouse or your best hunting dog–would you still feel compelled to diversify in order to avoid getting “burned?” Give it some thought.

Read more about the value of a single source vendor: 3 Steps to Simplify Your Production, Fulfillment and Distribution Process.

Is your view of your supplier relationship half-full or half-empty?

 

Flip That Book

Do you remember when you were just five years old? It was a time you could just be creative and everyone thought it was “cute.” There were no lines to color inside of. The people you drew had an odd shaped head, big ears, stick legs and no body. There were no rules to being creative. Then we hit the educational system that washed that creativity down the drain.

Well the folks at the Association for Professionals in Infection Control and Epidemiology brought out their inner child creativity when they combined their printed abstract book with their printed program book into a single book for their annual conference. How did they get creative? They flipped the contents of one book so that their book had no back cover. No matter which end of the book you opened, attendees were in the the front section. No back covers!

Being Creative Has It Advantages

  • They saved 35% in printing costs (over $6,000): By combining two books, they only needed one cover and one bind.
  • Less hassle for on-site staff: Instead of having extra boxes and two books to hand to each delegate, they dealt with less boxes and just one book.
  • Easier for attendees: Attendees just “flipped their book” to get to the table of contents for each book.

Flip That Book Video Overview (by Paul Wehking)


Are there ways for you to be creative, save money while keeping the attendees in mind?

The End of Publishing? Rethinking your Printing and Publishing Strategy

I recently attended the Content in Context Conference from the Association of Educational Publishers. Although the event was mainly targeted to the K-12 educational industry, I feel there are many lessons to be gained across the entire printing and publishing industry.

What I Learned from Teenagers about the Print and Publishing Industry

First some staggering statistics that were shared at the event. These may not be relevant to you and your industry, but I bet you can draw some interesting correlation with your area of the print and publishing industry.

  • Only 70% of American kids receive a high school diploma
  • 25% of freshman at a 4-year college drop out

Why? Kids drop out not because the content was too hard, but because they felt content wasn’t relevant to their lives. In other words, the content wasn’t being delivered in a way that they like.

A recent study shows how kids under 18 get their daily content:

  • TV: 4 hours a day
  • Music: 2 hours a day
  • Computer: 1.5 hours a day
  • Books: 0.38 hours a day

As you produce your products, this study raises the question… Are you producing products in media formats your consumers are using most often during the day?

Take a moment to really think about that. I think I just heard your eyes opening.

Where is Technology Headed?

None of us really know, but we all know that technology and those competing eProducts are here to stay. As a matter of fact here’s how Michael Johnson (Full Potential Associates) ensured AEP attendees that technology is here to stay.

“Recently in Sheboygan, Wisconsin, the school system purchased 200 iPod Touches.” Johnson said, “Yes, Sheboygan, Wisconsin. When technology comes to Wisconsin, it’s EVERYWHERE!” The crowd exploded with laughter (referring that Wisconsin is not known for its technical progressiveness).

Does all of this eProduct and technology talk, mean that’s it’s all doom and gloom for the print industry? Many have been predicting the end of print as early as 1894 Yes, 1894…that’s not a typo. Don’t believe me? Read more about it.

Technology plays an important role in reaching people, but that doesn’t mean it’s replacing print anytime soon. Take the Washington Post for example. In 1999, its circulation of 786,000 was limited to just the DC area, and in 2009 with the internet at full throttle, their print circulation is still alive at 665,000 copies, but they were drawing nearly 9.4 million unique monthly visitors from around the world.

Since print has survived against all odds for so long, many are now changing their tune, and saying that content will be delivered in print AND digital formats for many years to come.

Why? Simply for the reason that printed content provides value to the end user that digital cannot…and vise versa.

Four Must-Dos for Every Publisher in the Association Market

  1. Don’t derail your business. Get your organization aligned with E-products, but don’t derail your core business while introducing them into your existing product offerings. Don’t disrupt your entire print business by hiring someone that only knows technology. You need to think about strategy from your organization level, not at a product level. If you hope to introduce eProducts, you’ll need to hire those with knowledge about Associations and eProducts.
  2. Keep making great content. Content creation is important, but begin making the move from content to services. Content will become a commodity (and eventually become FREE, if it’s not already!). The barriers to bring content to market are being removed by technology. An increase in content in the market will drive down price.
  3. Listen to your customers. Involve your customers in the development process when creating E-product solutions – during planning, during design, during implementation… be a partner!
  4. Reverse your thinking about the future of print. 1894 has come and gone. eProducts are here to stay, but it doesn’t mean print is gone. This clever video will help you change your mindset in how you look at the future of print.

Print and Fulfillment Companies – Choosing the Right One

For organizations that do seminars or create accreditation content, few things are as important as their relationships with the vendors who print and fulfill their educational content. Vendors in these areas have to have the right capacity, the highest-quality products and the best dependability to make sure that the organization’s content gets to the right people at the right time.

If you are looking for print and fulfillment companies, ask yourself these five questions:

  1. Can the printer or fulfillment company produce what we sell today and tomorrow?
    .
    Sometimes our clients switch from companies because their print and fulfillment vendors weren’t set up to produce materials in multiple formats or didn’t have the right packaging. For example, a company should be able to create a workbook in hard copy or a resource book CD, then be able to deliver that same content online as a downloadable PDF. Make sure you know what your vendor can actually produce and ask for samples, and make sure they’re set up to change as technology does.
    .
  2. Does the printer or fulfillment company add extra steps to your existing processes?

    Look at the management system that a potential vendor offers. Does the system integrate into your existing e-commerce solution, or will you have to track inventory in multiple places or sign into several systems before you get your answers?
    .
  3. What types of reports can the vendor’s fulfillment system provide?
    .
    You should always be in control of your inventory and production, and the best way to keep track is to tap into a robust reporting system that allows you to see the big picture and slice up the data as you need it.
    .
  4. Does the printer/fulfillment company have a good–no, a GREAT–reputation?
    .
    You can’t afford to invest time and money into a relationship with a poor-quality vendor. Ask for a list of references and consult with colleagues in your industry to discover dependable, high-quality vendors that will get the job done.
    .
  5. Is the printer or fulfillment company’s price fair?
    .
    When looking at print and fulfillment service companies, you may discover significant differences in costs from one vendor to the next. You need to look carefully at what you’re getting for those prices and avoid going by the bottom line alone. Make sure you completely understand the elements of a proposal before comparing the price to another vendor. You might find that a higher overall cost covers more services than a lower quote from two separate companies, not to mention the additional shipping costs to move your materials from the production company to the fulfillment company.

Any print and fulfillment company you consider should be happy to answer your questions to make sure they can meet your needs. If you find resistance to provide answers, or worse, if you can’t find a real person who can answer your questions, chances are you need to keep looking.

Save Trees. Print More!

 

This is absolutely the most controversial statement that we’ve made all year, but it’s the honest truth. Sure, we print conference books, so why believe us?

You know Omnipress is about being green and providing green solutions for conference materials, so why would we say something so blasphemous?

I know this sounds contradicting, but the economics behind this is true.

Printing Saves Trees

Consider this economic cycle. Most of the paper used for printing for U.S.-based associations comes from North American forests. If we print less, we place less value on paper. Less paper being needed translates into paper companies selling their forested acreage to the highest bidder, as this is the best chance for revenue. This, in turn, means they plant fewer trees, leaving the land to just sit there “idle” or be sold to developers.

Printing Increases Demand for Paper

Using paper for printing raises the demand for paper, which means the paper companies plant more trees and keep land dedicated to managed forests.

How it works: It takes 5-6 years to grow a tree that is used for paper. Consider a forested plot of land divided into 6 segments. Year 1, they log segment 1 and replant. Year 2, they log segment 2 and replant. This goes on for 6 years and we’re back to segment 1. That is sustainable forestry.

So it’s not like trees are being clear cut and nothing is replacing them (as is the case in some parts of the world where the forests get clear cut for soybeans, sugar cane and cattle farms). Most mills have sustainable forestry practices ensuring they are replanting more trees because this is their business. Trees are their crop!

Edward L. Glaeser, a professor of economics at Harvard University states in an Boston Globe article titled, “A road map for environmentalism“:

“The trees used by paper mills are a renewable resource. When people use more paper, suppliers plant more trees. If we want bigger commercial forests, then we should use more paper not less. Our policies should directly protect important wildlife habitats, not try to reduce our demand for paper.”

Can Conference Printing Save Trees?

As for conferences and meetings, printing educational materials such as proceedings books, workbooks or handouts isn’t wiping out our trees. In fact, it’s probably saving trees.

Looking at the purpose of your meeting. If the use of printed materials is going to better educate a doctor, engineer, social worker or child care provider, so be it. Figure out a way to cover the printing cost because, in the end, you’ll have happier, more educated attendees and more demand for paper–and more land for trees.

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