Printed Training Materials: Design Tips For Learning Retention

In recent years, the definition of a “successful” training program has shifted. Instead of being a numbers game (how many people completed a course), more emphasis is being placed on how well learning is retained and applied. In response, the continuing education classroom has evolved from a place where learners passively consume information to a more interactive, collaborative, and hands-on learning environment.

This has changed the role of the instructor, for sure. But what about your printed training materials? Does the design of your course books, workbooks, and training manuals support an interactive approach to learning?

Printed training materials have the power to serve as more than just text on paper. We’ve compiled these industry-sourced ideas to transform your course materials and support a multi-dimensional approach to learning.

  1. Consider User Experience for Print

Design plays an extremely important role in the usability of your training materials and coursebooks. White space, fonts, visuals, colors, and flow all play a role in how thoroughly and quickly learners not only consume but truly understand the information being presented.

  • Present Content in Shorter Sections. In today’s digital world, most learners have difficulty focusing on longer pieces of text. Consider reducing the length of your chapters and sections, and providing more frequent breaks in the material so readers have a logical place to pause and digest.
  • Turn Text into Graphics. Use supporting visuals and graphics wherever possible to accompany or replace text-only content. Iconography allows you to present complex visual cues quickly while minimizing the amount of text needed. If you are outlining list-based information, try substituting pages of text with a simple-to-follow infographic to help increase retention.
  • User-Friendly Production Specifications. How the book or material will be used dictates how it should be produced. If learners will need to write answers or take notes on the page, paper stocks and binding types matter. Use an uncoated stock for notes pages, as they are easier to write on. Additionally, ensure your piece lays flat. Coil binding works better than saddle-stitch for this purpose.
  1. Incorporate Multiple Layers of Learning

Mastery of a topic is rarely achieved by one read-through of a single piece of content. Most of us retain information by having that same content presented multiple ways. Here are some ideas of how to do that within your training manual:

  • Start each section or chapter with a quick overview of the topics to be discussed
  • Use call-out boxes that provide additional context, such as a “Putting It Into Practice” example
  • End each chapter with a chapter summary, highlighting the key takeaways
  • Incorporate quizzes and reflection exercises throughout each section to foster immediate retention and application
  • Create space for “brain breaks” or even doodling throughout your book to help learners refocus and refresh
  1. Provide a Direct Connection to Supplemental Learning Materials

Extend the learning beyond your book. Incorporate multi-media tools to provide real-world examples and applications.

  • Direct learners to supplemental online materials including videos, podcasts, and virtual renderings that can be accessed on a mobile device. Use easy-to-read vanity URLs or even QR codes—yes, they’re back!
  • If you’re looking to make a more seamless transition from print to digital while still providing the tactile experience of print, consider adding a companion digital flipbook. These multi-media tools have become more relevant in recent years because it’s now easier than ever to incorporate dynamic content such as embedded audio, video, and hyperlinks within printed text.

As you evaluate the strategy and design of your training programs to facilitate better performance from your learners, it’s important to also examine your printed training materials. Be sure to incorporate a design that not only reflects the quality of your training content but supports your learning retention and application goals as well.

Applying Micro-Learning Concepts to Your Printed Course Materials

 

In an earlier post, we discussed how micro-learning—or “the delivery of bite-sized content nuggets”— is considered to be the #1 trend for training professionals in 2018. But this doesn’t mean it’s being widely executed. While some organizations are starting to experiment with their offerings, most are still figuring out how to get started.

The discussion of micro-learning is typically centered around online and mobile-based training programs, which, according to recently-compiled data from a series of industry studies, is one of the primary reasons that the implementation of micro-learning programs isn’t as widespread as you would think. Continuing education professionals stated that the time investment required to create online and mobile-friendly content is a major barrier, particularly for those who are already tasked with growing their programs using the same or fewer resources. Meanwhile, according to the same series of studies, nearly three-fourths of participants provide printed training materials. If there is a clear, strategic benefit for your organization to create programs that consist of smaller learning segments, it may be possible to pilot a program by re-thinking how you present your print-based content.

Historically, course books and training manuals have been designed to support long-form learning, organizing content into longer chapters that both introduce complex concepts and dive into all of the supporting details.  Recently, however, some organizations have started looking at ways to redesign existing content in order to serve up the same information smaller pieces that can be consumed and referenced much more quickly. Here are just a few ideas to consider:

From One to Many

Take a large, single course book and break it out into a branded series of separate pieces that are each more singularly focused.  In doing this, you may have room to play with the format and add notetaking pages or other self-reflection and application exercises to make the content more personally relevant.

Keep Sections Short

If you determine that offering a single course book is the best way to deliver your program, consider reducing the length of your chapters and sections, providing more frequent breaks in the material so readers have a logical place to pause and digest.

Turn Text into Graphics

If you are outlining list-based information, try substituting pages of text with a simple-to-follow infographic to help increase retention.

Provide Easy Access to Supplemental Digital Material

Most of us are never more than an arm’s length from our phones or other mobile devices at all times. Rather than presenting all of the necessary information in your printed piece, consider using print as a means to give a more concise overview or introduction of a topic, with directions throughout the piece to supplemental online materials from your organization or your industry’s thought-leaders, including videos, podcasts and virtual renderings that can be accessed while the learner is reading.

If you are looking to incorporate micro-learning practices into your existing continuing education programs but don’t feel you have the time or resources to develop online and mobile-friendly content, consider starting with your printed materials. This not only gives you an opportunity to take a fresh look at existing content, but is also a lower-cost way to test-pilot micro-learning techniques before making a larger investment in new, digital materials.

Embracing New Learning Trends: Are Associations Lagging Behind Corporations? Not Really.

 

In any organization, there are moments where leaders and team members stop and wonder how theirs compares to others in their industry. Are we really as far behind as we think? Are our challenges really that unique? How have others responded?  Most of the time, it turns out you’re not as far behind as you think, your challenges aren’t unique, and others are looking to you and asking the same questions. For associations, a question that may come up often is, “Are we implementing new training and learning trends for our members?”

All that being said, it can also be extremely beneficial to look outside your own industry to get an even better sense of what’s actually happening in a larger landscape and use that as your benchmark. For associations, this may mean looking outside your direct industry, or even taking a cue from the corporate world.

We recently had the benefit of sitting in on a webinar sponsored by Training Magazine and presented by Dr. Allen Partridge, Senior eLearning Evangelist with Adobe. In his session, Trends in Training and Learning Management, he reviewed a compilation of data from several different surveys of corporate continuing education professionals to identify learning trends and compare them to what these professionals are actually doing in practice. The webinar focused on concepts that are also prevalent topics of conversations within associations as well, including the rise of mobile learning, gamification, video, micro-learning, and learner engagement.

It turns out, while new ways to deliver learning are topics of frequent discussion, in practice, corporations aren’t any further along than associations. And, many of the tried-and-true methods of course delivery are still just as popular today. Here are four of the learning trends highlighted in the webinar.

Instructor-Led Training & Printed Course Materials

Despite the rise of virtual learning options, one survey revealed that 4 out of 5 respondents deliver training through in-person presentations—a trend that has remained consistent over the past the past ten years. The reason: when learning is a conversation, engagement and retention are higher. Additionally, nearly three quarters of survey takers said they use print materials to deliver their training, whereas only ten percent offer mobile and tablet-based materials.

Mobile Content

Speaking of mobile-based materials, although only ten percent currently offer mobile and tablet-based materials, there is an overwhelming sentiment that mobile-based learning is something most respondents acknowledged they need to do. Device versatility, ease of access to content and just-in-time reference to content were all noted as important criteria to have in place to encourage greater usage of digital training programs. But the time investment required to create mobile-friendly content was a major barrier. Many organizations are starting by creating only a fraction of content for mobile—particularly their newer content.

Microlearning

Based on the research, microlearning is considered to be the number one learning trends for training professionals in 2018. While implementation of this training strategy is growing, the buzz is still greater than reality. This is primarily due to the fact that there isn’t a clear and uniform definition of what microlearning means, and therefore, how it should best be executed. Some consider it to be “informal learning,” others “mobile learning” or even “short learning.” Each of these definitions serves a unique purpose and warrants its own strategy.

Gamification

While gamification is a major topic of discussion, corporate training professionals haven’t fully embraced this learning trend yet.  72% of respondents surveyed don’t use gamification in their learning programs, and only 14% feel very confident that gamification increases employee engagement in training. Some of the reluctance stems from the perceived cost of implementing it, coupled with the doubt that it actually drives behaviors that are sustainable for the long-term.

If your association has not fully embraced some of the top trends in training strategies and learning engagement, not to fear. Your corporate counterparts haven’t either. But they are starting to think about how to take small, deliberate steps toward implementation so they are ready to engage future learners—something every organization should be thinking about.

How Printing Training Materials On-Demand Can Lead to Big Savings

Our latest Training Trends report highlights the fact that continuing education professionals expect the number of training programs they offer to increase over the next year. At the same time, budgets are projected to remain flat. Organizations are increasingly looking for ways to deliver their programs more efficiently, without sacrificing the overall experience for their learners. Switching to a print-on-demand (POD) model for course materials is one strategy that is often overlooked.

Many organizations assume they don’t produce enough volume for POD to be economically feasible. It is true that in general, POD can potentially be more expensive on a per-piece basis than opting for a longer print run. But that all depends upon how your POD strategy is executed, and what your ultimate goals are.

Rather than taking an all-or-nothing approach (large volume print runs vs. one-at-a-time), it may make sense to think about printing a micro-inventory—smaller quantities of your educational materials that can satisfy a few months’ worth of demand, instead of anticipating your annual order volume. In doing this, you only pay for the materials you sell, giving you volume pricing without paying for excess inventory, which ultimately frees up cash flow for your organization. At the same time, it minimizes spoilage should your content need to change during this time, while giving you more flexibility to monitor and manage changes in demand as the year progresses.

One organization in particular, (ISC)2, switched to a POD model, eliminating the need to print, ship and store large print inventories around the globe, resulting in a 60% cost savings. Read the (ISC)2 Customer Profile to learn more about the benefits they experienced by switching to a print-on-demand model.

POD isn’t the right fit for every organization, but don’t be too quick to rule it out until you’ve run the numbers. It could lead to some significant savings while, at the same time, making it easier to manage your content.

Get Your Training Courses Ready for Generation Z

For the past several years, a common theme around the strategy planning table is how to attract and retain younger members. With each passing year, this conversation is less about the long sought-after Millennials, however. The oldest of this generation is now in their mid-30’s. Many associations now have their sights set on the up-and-comers known as Generation Z. And what everyone is starting to realize is how different they appear to be from their predecessors.

Who is Generation Z?

Although there are some reported variances in the dates that define Generation Z, the general consensus is they were born between the mid-to-late 1990’s (roughly 1995) through the 2000’s (roughly 2010).

The eldest are in the process of graduating college and hitting the workforce, while the youngest are busy creating Google presentations, blogging and creating iMovies as part of their elementary school curriculum.

They are a very multi-cultural generation that is even larger than Boomers and Millennials. Today they represent over 25% of the U.S. population. And in just 5 years, they will represent approximately 20% of the workforce.

And, their overall outlook on life—their ambitions, goals, and the way they plan to achieve them—is the product of events and innovations that have completely changed even the world that Millennials knew. This is (potentially) a very different generation.

Turmoil and Technology Has Made Them Pragmatic, Entrepreneurial

A Non-Standard Path to Success

Generation Z felt the fallout from the Great Recession and has never known a world without terrorism. Unlike the so-called “entitled” Millennials, they understand that success isn’t guaranteed. They are prepared to work for it, and to make it their own.

  • They actively seek out opportunities to learn, develop and grow
  • They aren’t necessarily set on taking a linear path to success
  • They have a greater entrepreneurial drive than their predecessors, and have grown up in a world where they’ve seen (via social media) even their youngest peers have success with self-derived ventures
  • They are also more financially conservative than their predecessors

Beyond Tech Savvy

For Millennials, technology was very much present in their lives, but as a parallel activity, something to “play with” in their free time. Contrast this with Generation Z, where technology is fully integrated into everything they do. It has changed the model for how they interact with the world around them, how they learn and, most importantly, how they process information.

  • Where Millennials are the generation that shares content, Gen Z is the generation that creates it
  • In the classroom, a Gen Z student uses multiple platforms (including both print and digital) simultaneously to learn and reinforce a single concept, and often has the opportunity to choose how they want to learn
  • Thanks to DVRs, media streaming and 24/7 connectivity anywhere, the concept of appointment-based anything is fading fast

Social Media Maturity

For Gen Z, social media is no longer a new fad. It’s an established reality. And while it is the basis of a majority of their social connections, Gen Z is much more “mature” in their use of it than Millennials are.

  • Social connections matter even more to Gen Z more than to Millennials. They want to be culturally connected, and have a tremendous fear of missing out (a.k.a. “FOMO”)
  • At the same time, they are more conscientious of social media privacy, and tend to be drawn to more private forms of social interaction such as Snapchat, Secret and Whisper

How Gen Z Might Shape Your Association’s Educational Programs

Today many associations grapple with how to remain relevant at a time when access to free knowledge is just a click away. But there’s good news. Gen Z will find tremendous value in the growth opportunities that associations provide by increasing knowledge and facilitating connections. As long as you can adapt to their needs and meet them on their terms.

Here are 5 things to consider in your next program development and planning session:
1. Is there an opportunity to re-define the classroom setting, using unique and non-traditional locations as a means to help apply learning?

2. Is there an opportunity to develop sessions that allow attendees to co-create content as a means to facilitate learning and professional development?

3. How might you combine instructor-led training and self-guided learning as part of a single learning strategy (versus an either-or approach)?

4. How can you more effectively tie print and digital materials together in a complementary way? For instance, does it make sense to use print to introduce a complex topic, with digital tools such as video, interactive platforms, virtual and 4D technology to facilitate hands-on application of the concept?

5. In looking at your printed materials, how might you re-develop and re-design them to provide shorter pieces of content with more visual cues that support the text?

Although Millennials are still extremely relevant to associations, it won’t be long before all eyes are on Generation Z. How accurately can we predict future preferences based this current profile of a very young generation? It’s too soon to tell for sure. What is certain, however, is that, just as with Millennials, it won’t be long before we’re reevaluating and reconsidering today’s best practices. And it’s never too early to start planning ahead.

6 Reasons You Should Print Training Manuals on Demand

When you prepare to print training manuals for your association’s continuing education courses, do you struggle with choosing the number of initial copies to print? All the historical data in the world can’t ensure that you won’t waste time, money, or paper on books that no one will use. Choosing to print training manuals on demand, however, can solve these problems.

When you print training manuals on demand, you can rest assured that amount of that waste will be kept to a minimum. Here are six reasons to choose print-on-demand for your organization’s continuing education materials:

Update content easily

How long does content in your industry remain current? Some organizations can effectively use large print runs because the content in their training materials doesn’t change much year-to-year. For other organizations, particularly those in highly-regulated industries and in STEM, content is updated more frequently, meaning the potential for material waste increases.

Lower overhead costs

Start-up costs for large print runs can be prohibitive or, at the very least, frightfully expensive for some organizations. Print-on-demand requires a smaller initial investment, keeping overhead low. Having less of your budget tied up in printed materials also leaves you free to spend capital on other projects to improve your continuing education programs.

Reduce guesswork

Inventory management becomes easier when you keep a smaller number of books on the shelf. Print-on-demand solutions often create a micro-inventory that feeds orders as they come in, and more books are printed as needed. You’ll know exactly how many books you have in-stock, removing the guesswork from the process.

Minimize waste

When you keep a micro-inventory instead of a large quantity of books on the shelf, you reduce the risk of having to toss out hundreds of materials when content is updated or a class is canceled. And, even better, your organization is only charged for the number of books that were sold from your micro-inventory, saving you extra money.

Eliminate back-orders

Learners can get frustrated when they are unable to order materials they need for a class because you ordered too small of a print run initially. Using a print-on-demand model eliminates this scenario entirely, saving you from the trouble of dealing with back-ordered books.

Improve turnaround time

Even when dealing with the most experienced print vendors, large print runs require a certain amount of lead-time to complete. Print-on-demand requires less set up and fewer resources, making turnaround much faster.

No two organizations are the same—your reasons to print training manuals on demand may differ greatly from another organization’s. What is clear, however, is that print-on-demand works well for many organizations offering continuing education courses, and it might by the right choice for you, as well.

Some New Program’s Resolutions for 2018

 

Every January we resolve to do things differently in the New Year. We make resolutions to get more exercise, eat more vegetables or drink less coffee. But sure enough, by the time the calendar turns to February, we settle back into our day to day routine, and our well-intentioned goals are brushed aside.

I hear similar stories from customers about setting goals for their new programs, as well. Instead of changing behaviors around personal health, the focus is on improving their educational offerings. You too may have set goals to expand your courses internationally, offer more content online or develop training on new regulations. Then, just like a personal resolution, the reality of the day-to-day routine takes over and you find yourself back to working harder, not smarter.

Probably the most common goal that is set aside when developing a new program is improving the branding of the course materials. That’s unfortunate because ensuring your course materials offer a positive first impression can have a dramatic influence on how learners’ receive your new program.

This year, resolve to use these three elements of branding to improve your program launch:

Cross Promotion

Leverage your existing marketing materials in a new way. Bundle a promotional flyer for your new program with the materials that learners purchase for your other courses. This is a great way to let your members know about your new offering.

Design

Create a cohesive look and feel to the course materials you offer by using consistent colors and fonts across all your materials. Using your logo on the cover also helps establish your brand as a recognizable learning resource.

Packaging

Presentation is an important part of establishing a positive first impression. Have you considered an eye-catching box or high-quality case to help create a professional appearance for your materials? If you are sending multiple items to each participant, think about kitting the items together in a beautifully assembled package.

Launching a new program is a lot like flipping the calendar to start a new year: Even the best intentions but can get overwhelmed once reality sets in. Resolve to make these simple improvements to the branding of your course materials and make 2018 the year you keep your New Program’s resolutions.

 

Instructor-Led Training: Is It Still the Delivery Method of Choice for Continuing Education?

As technology continues to expand into more areas of our lives, some in the continuing education field have predicted the move from in-person, instructor-led training to an on-demand, digital approach. As we talk with customers and other CE professionals about the future of the field, however, we realized something: while the trend has been predicted for years, we’ve seen very little abandonment of instructor-led training.

Rather than a complete switch from instructor-led training (ILT) to digital learning, continuing education courses often include both in-classroom and digital training. Trainers and educators are now offering more options for learners to consume their educational materials how, when and where they please.

We turned to ATD’s State of the Industry Report, as well as our very own State of the Continuing Education Industry Report, for the data to support these conclusions.

Instructor-Led Training Still Leads the Way

Although there has been a slight decline in instructor-led training in recent years, it’s not declining nearly as fast as some association professionals had anticipated. From 2012 to 2015, the percentage of instructor-led training courses declined by 7%. That’s only a 1.75% decline on average each year. At this rate, ILT will still be the most popular way for organizations to deliver training for approximately another decade (2026).

Dan Loomis, Omnipress Director of Training and Publications, said, “With the popularity of digital and mobile formats emerging in the continuing education industry, I was surprised to see that instructor-led training isn’t declining as fast as some believed it would. It’s pretty clear that ILT is still an essential part of the learning process, and will be for years.”

A Workforce of Traditional Learners

Most of today’s workforce was educated in a classroom with an instructor and printed materials. Even those entering the workforce more recently, like Millennials and Gen Z, did a majority of their learning in the classroom, despite having digital materials and the internet at their ready.

As one Millennial told us during our Millennials & Print study:

“I think that, when it comes to educational materials, I will always favor print over digital. While we (Millennials) are the first generation to ‘grow up’ with technology, the technology we grew up with is completely different than it is today and it was used in completely different ways. I had access to a computer both at home and school, but in elementary school it was used to learn to type. In middle school it was used to learn Word and Excel. In high school, it was used for research and writing papers. I wasn’t reading textbooks online, I wasn’t taking class notes on a laptop. The first iPad was introduced in my sophomore year of college and I didn’t purchase one until I graduated. While it is possible to highlight and markup materials digitally on an iPad, it was never part of my educational life—I didn’t learn to learn on one.”

-Emily Wiseman; Director of Administration at Association Management Partners & Executive Directors, Inc.

So, as more Millennials join your organization and attend continuing education courses, many still expect instructor-led courses rather an online-only environment.

Flipping the Classroom to Use In-Person Learning Time Efficiently

It’s clear that instructor-led training remains a significant component of the continuing education experience, albeit not the only part. Since ILT is so valuable, your organization should focus on how you’re using classroom time to make the most of it. One way you can capitalize on in-person training is through the “flipped classroom” method.

“Flipping the classroom” is a popular idea often used in higher education. The concept essentially flips the “traditional” method of teaching in order to better use the students’ classroom time and enhance their understanding of the material.

In the traditional teaching model, an instructor will introduce a new concept in class, typically through an in-person lecture. The students will then take time outside of class to complete activities to reinforce the new ideas on their own.

In a flipped classroom, students take time to learn a new concept outside of the classroom; this can be done through textbook reading, a recorded lecture or many other forms. Then, when students meet in class with an instructor, their time is devoted to interactive group learning. This way, instructors can work one-on-one with learners to further explain course concepts, answer questions and help students solve problems in groups or to apply the new information to real-world situations.

Flipping the classroom combines instructor-led training and digital course materials to deepen your learner’s understanding, help them improve retention, and use class time efficiently.

While it’s safe to say that learners expect more options for how they receive continuing educational materials, it’s also clear that instructor-led training is still a major part of the training experience. Help bridge the gap between generations of learners by offering multiple ways to access materials and effectively use time spent in the classroom.

Note: This is an update of an earlier article that was published in April 2016.

Infographic: Spring Cleaning for your Course Materials

Spring-cleaning season is here! It’s time to open the windows, pack up the coat closet and… dust off your continuing education materials?!? That’s right, now is the perfect time to take a look at your on-hand inventory of course materials and refresh any items that don’t make the grade.

We’ve created a handy checklist of tasks to help you get into the spring cleaning spirit. Take a look at the image below for ideas on where to begin your spring content refresh!

 

 

Infographic Text

Spring Cleaning for your Course Materials

Examine your older materials to see if they are ready for updated content

Freshen outdated course materials by combining relevant chapters from multiple titles

Recycle chapters of training manuals into educational videos or blog posts

Organize your storage area to maximize space

Polish up your existing materials by designing a new cover

Donate old books to members as promotional giveaway items

When you’re ready to make your training materials look their best, talk to Omnipress! Our team of career professionals can help you find new ways to enhance the look and usability of your course content.

Start a conversation: justask@omnipress.com

Training and Development Talk: Microlearning 101

The way people learn is changing, which means that the way continuing education programs approach their courses should be, too. A lengthy lecture followed by homework, with little opportunity for student interaction and discussion, is no longer considered to be the best choice for deep, lasting training and development to take place.

Our attention spans are shorter than they used to be, especially (but not exclusively) among Millennials. Also known as Generation Y, these young professionals (born approximately 1982-2004) grew up alongside the internet. Answers were readily available online and their patience for information is notoriously thin.

To adapt to this change, a new approach to teaching and learning has sprung up. Microlearning breaks down lessons and concepts into bite-sized pieces of four minutes or less. Hallmarks of this technique include very narrow learning objectives (only one per “chunk” of content) and frequent, mini-quizzes to test retention.

Printed course books can accompany classes that make use of microlearning practices, but supplemental online resources are another option. Blended learning enhances microlearning—instructors can take complex concepts they learn through a standard lecture or reading in a textbook and break it up into smaller components online. Video is also a particularly good format to use in this type of training and development situation.

Many associations offer face-to-face, instructor-led training, though some are also exploring online delivery of content and self-study. No matter how you offer training to your learners, microlearning can be incorporated.

Are you ready to try microlearning to supplement your training and development programs? Start by bouncing your ideas off of someone with an outside perspective who can offer suggestions for content delivery. Reach out to me or leave a comment below to get the conversation started!

Print on Demand Checklist: Is POD Right for You?

Here’s the scenario: Your continuing education materials are print-ready. Instructors are ready to go and learners from your association are already signed up for the new course. Everyone involved is excited to get started.

It’s time to decide: How many books should you print? Is it better to choose a large print run or produce books as they are ordered?

Print on Demand (POD) means that printed materials are produced on an as-needed basis. The opposite of POD is a large print run, where hundreds or thousands of books are produced at one time, in the hopes that someone will purchase them. The per-unit price is lower with large print runs, but producing more inventory than you might need can lead to waste and a need for a large warehouse space.

Is POD right for your organization? Consider these questions:

  • How many learners do you expect will enroll for the course? The higher enrollment is, the more likely it is that a larger print run will work. If you’re unsure, POD is the smarter choice.
  • How often does content need to be updated? Associations that operates in an industry with frequent changes driven by legislation or credentialing requirements are best served by POD because changes can be made before new volumes are printed.
  • Do you have room (in a warehouse or your office space) to house books from a larger print run? Which is more cost-efficient for your association: Doing a large print run and then having to give up office space (or, worse, renting warehouse space) to handle the inventory, or printing fewer copies and not having to worry about creating space for extras?
  • Are you confident that your printer can turn around new orders quickly? If you print on demand, but your provider doesn’t take the time to respond to requests in a timely matter, that has a negative impact on your association’s reputation. Alternatively, would your printer be willing to house a few extra copies of each title on your behalf, to fill orders easily (known as a microinventory)? While not true print on demand, using a microinventory is more efficient than POD and less wasteful than large print runs.

One question that might have been included in the checklist a few years ago—are you willing to compromise on quality? Print on demand has a bad reputation of creating a poor product, but the technology has improved to the point where it’s difficult to tell the difference between a book produced through POD from one that was part of an offset print run.

POD is considered by some to be friendlier to the environment than long print runs. It can be more cost-efficient, too. If you produce 500 books and content needs to be changed when half still sit on the warehouse shelf, 250 books will go to waste. The per-unit price break you got for a large print run becomes a moot point.

Looking through the questions on the checklist, did you determine that your organization should consider POD? We should talk! Check out print on demand page on our website and contact us to get the conversation started.

Spring Training for Your Course Books

Every spring, professional baseball players come out of hibernation (or, wherever they spend the off-season) and head to a sunny locale to whip themselves back into shape. Even the most dedicated athlete on the team likely has a few cobwebs to shake off his technique, and spring training is the time and place to get it done.

What does this have to do with your continuing education program? Spring can be a time to refresh and reinvent for you, too. Take a close look at your course books. Are they looking a little tired? Is it time to whip them back into shape?

Rebranding your continuing education materials is easier than you think. Half the battle is making the decision to do it and finding the right provider to guide you through the transition.

The National Retail Federation Foundation (NRFF) gave their materials a fresh face, with revised, streamlined content and a new look. The new course books are a big hit with instructors and helped the staff feel more comfortable marketing the program.

Looking for similar results with your materials? Read NRFF’s story, and if you’re ready to take your course books through spring training, give us a call!