Education is the primary reason attendees come to your annual conference. This is why your association puts such a focus on selecting the best content for your event. However, content is only half of the equation. How the information is presented and packaged is critical to educating your attendees.
Help ensure your conference provides the educational experience that your attendees seek by following these tips to make sure your speakers deliver engaging conference presentations. And, be sure to provide the opportunity for attendees to revisit the material afterward in order to help the information really stick.
Delivering engaging presentations
In order to help your presenters create a relatable conference presentation, ask them to frame the “story” of their presentation. People relate and react to stories with a beginning, middle and end. Nobody wants to listen to someone recite a list of facts or statistics.
Discussing case studies can help your speakers present specific information in a relevant and engaging way, while at the same time creating this story. Good case studies provide an example of the existing problem, the solution that was implemented and the outcomes that the solution provided.
By creating a story and delivering it personally and uniquely, your conference speakers will be able to more effectively share information. The attendees will appreciate the presentations more and retain more of the content.
When it comes to presentation slides, few things are worse than seeing a speaker’s entire speech pasted in small text. If text is necessary, encourage speakers to limit the number of words on each slide and to use large, easy-to-read font styles and colors. The strategic use of imagery can also vastly improve a presentation, and most conference presentations should include at least one visual or imagery device.
Additionally, encourage your speakers to go out of the box with their presentation, whether that is with organization, media or delivery techniques. The presentation should be unique and interesting, not just a cookie cutter 10-slide powerpoint presentation. Encourage speakers to add interactive elements to their presentations to keep attendees engaged, such as Q&A sessions, audience suggestions and short audience activities.
Your association itself can help speakers create unique conference presentations, too. Avoid forcing speakers to use the same powerpoint template. Although providing a template makes it easy to review the submitted presentations, it also stifles creativity and makes them repetitive and far less interesting to attendees.
Give attendees options to revisit the materials
After your speakers deliver their fantastic presentations, you’ll want to help reinforce that content by giving attendees the option to revisit the materials. Ongoing engagement is critical for attendees to master concepts presented at your event.
To help ensure this happens, make sure your association’s content strategy involves providing resources your attendees can use when they return to their offices. These methods can include sharing content on social media or providing them with a take-home piece like a USB drive.
One of the best ways to help attendees revisit your conference materials, though, is through an online conference library. Here, you can archive your conference materials, including presentations, allowing attendees to return to this information on their own time.
Put your attendees’ educational needs first by helping provide them with engaging conference presentations, then help them retain that content by giving them a tool to revisit it as often as they’d like.