Add Value to Your Event with a Lead Retrieval App

 

Increase the value of your event for exhibitors, sponsors and attendees—and generate some new revenue for yourself in the process. Attendify’s mobile event app—which works seamlessly with our CATALYST Abstract management system—now offers integrated lead retrieval, making it super simple for your exhibitors to build relationships with the attendees at your event.

Event professionals are always looking for opportunities to generate additional conference revenue, and lead retrieval is a convenience that exhibitors and sponsors are willing to pay for. If you’ve ever watched an exhibitor struggle to jot down notes after a conversation with an attendee, you know the value a lead retrieval app provides.

Social Lead Retrieval

Scribbling on the back of a business card is the old-tech way of collecting information from event participants. With the Attendify app, exhibitors can use their own mobile phone to scan an attendee’s QR code. Contact information about the lead is available immediately, along with access to view the attendee’s activity stream posts. Exhibitors can also contact leads directly through the app to schedule follow up appointments.

Real-Time Engagement Data

During the event, an analytics dashboard helps you ensure that exhibitors use the app effectively. Lead generation data is available to monitor performance and see which exhibitors are successfully adding leads. These real-time insights are available on your existing device and don’t require adding additional hardware.

Using a lead retrieval app allows exhibitors to use their in-person conversations to build more meaningful engagement with attendees, knowing that details like contact information will be automatically synced to their device.

Providing an easy way for exhibitors to retrieve attendee data is becoming a must-have feature for an event app, similar to the way that attendees expect a mobile app to provide a schedule of the event. To learn more about pricing and the other benefits of offering your exhibitors an integrated lead retrieval app, check out the information on Attendify’s page.

Have you ever offered automated lead retrieval at your events in the past? What other ways are you using technology to create more value for your exhibitors and sponsors? Let us know in the comments below.

How to Measure Success of Mobile Event Apps

One of the greatest mistakes you can make when providing a mobile event app for your annual conference is waiting until the event is over to try and figure out if your app was successful or not.

Instead, prior to launching a mobile event app, you should take the time to consider what success will look like for your app. Start by reviewing the objective for your mobile event app and then determine how you can measure if your objective was met.

2 Ways to Measure Success of Mobile Event Apps

Here are two simple ways you can determine if your mobile event app objective was met:

  • Ask for Attendee Feedback.
    Include a survey for attendees to take in the app allowing them to share feedback on the functionality and usefulness of your mobile app.
  • Utilize Analytics.
    Track how many attendees download your mobile event app, the most viewed content, the number of visitors to the sponsor module and other important data.

Please note: It is important to talk to your mobile event app provider to understand what data will be available to you.

Using Analytics for Mobile Event Apps

If you collect data, be sure you think about how it can be used. For example, if you have a sponsor list in your app, you can use the data to help gain more sponsors in the future.

mobile-event-app-sponsor-listing

 

Also, if you know that speaker information was a frequently visited module, you can think about how to add or change the information to get the most value, encouraging attendees to check out other modules of the conference app.

mobile-event-app-speaker-listing

The key to determining success is to have the data available to so you can make intelligent decisions on how to improve mobile event apps for upcoming conferences.

How are you measuring the success of your mobile event apps?