Ask These 6 Questions For A Better Print and Fulfillment Quote

If you print, warehouse, and ship training manuals or other materials as part of your educational programs and plan to go out for bid for those services, include these six questions in your print and fulfillment estimate request to ensure you’re getting accurate, transparent pricing.

The process of selecting a new print and fulfillment vendor can be time-consuming, resource-intensive, and feel risky. Will a new partner really deliver on all that was promised? Will it be disruptive to your organization or your end-users? And will there be any hidden or unanticipated costs?

Most organizations provide a formal request for proposal or request for estimate to prospective print vendors to gather standardized and objective data to minimize uncertainties about costs and capabilities.

Where Print and Fulfillment Estimates Usually Fall Short

 The most logical place to start when requesting a quote is by providing all print and mailing specifications to prospective vendors, including print quantity, page count, paper type, size, etc.

With this information, print providers typically calculate a roll-up of total costs that may include:

  • Price break quantities
  • Per-piece cost, and
  • Estimated shipping costs based on a sample destination

While this roll-up of pricing is usually sufficient for a one-time or less frequent print run that is shipped all at once or in bulk, it does not provide the level of detail necessary to truly understand all annual costs to print, warehouse, and ship materials on an ongoing basis.

Six Costs That Should Be Included on Your Estimate

In addition to understanding the overall cost-per-piece for each title in your training library, you’ll want to be sure any print and fulfillment estimate clearly outlines the following:

  1. Average print cost per title and/or per course
  2. Average number of items in a package
  3. Average box weight
  4. Average orders per month
  5. Average cost per shipment
  6. Total cost per class/course and the annual cost per class/course

Including these six calculations on your estimate request forces your proposal writing team to include the right amount of detail in the RFP so prospective vendors can better understand your current processes, workflows, and requirements early on. This helps to ensure you find someone who is truly a best fit for your organization.

It also results in more accurate and transparent pricing because it helps to eliminate any assumptions that may be unknowingly included in the vendor’s calculations.

And by having this level of detail early on, the best prospective partners may be able provide new ideas that could save you money and create efficiencies.

A New Approach to Print-on-Demand for Training Programs

Training organizations are looking at print-on-demand solutions to manage the financial risk of printing course materials. But print-on-demand does have a major downside—namely, increased cost.

In response, organizations like Omnipress have developed a new print-on-demand model known as micro-inventory, which combines a low-risk print model with a better cost-per-piece.

Making a case for printing training materials on-demand

According to our 2022 Training Trends Report, more than half of organizations still plan to provide printed training materials to both in-person and virtual course participants. But organizations are facing increased costs across the board, from supplies to staffing. And paper is no exception. To help manage costs,  more organizations are considering moving to a print-on-demand model instead of traditional print and fulfillment.

A traditional print and fulfillment model works best with well-established, flagship courses where demand is both large and predictable enough to print and warehouse a higher quantity of training materials that can be ordered and shipped quickly throughout the year.

But when organizations introduce a new course, or the delivery model of that course changes, enrollment is more difficult to forecast. Longer print runs become riskier.

The benefits of printing training course materials on-demand

Printing educational materials on-demand allows an organization to order a smaller quantity of course books or training manuals on an as-needed basis, which provides several benefits:

Improves cash flow

Smaller print runs mean reduced up-front costs, which equates to potentially improved cash flow for the organization.

Reduces overhead

A print-on-demand model often minimizes or reduces the need to inventory materials in a warehouse and the related fees.

Minimizes waste

By reducing the print run quantity, you can more easily make content updates while minimizing the financial risk of tossing books already on the shelf due to the need to make content changes.

Supports a positive customer experience

Because books are printed as they are ordered, the risk of running out of stock is significantly reduced, which means you can feel confident your materials will be delivered to learners on time.

The downside to print-on-demand

While printing materials on-demand offers more flexibility and decreased risk, it does come with a higher price tag. The same 500 course books will cost substantially less if you print them all at once, versus printing them in ten separate runs of 50.

MicroInventory: All the benefits of print-on-demand, at a better cost

Recognizing that organizations need a better way to achieve both an optimal print run quantity with a better price-per-piece, print providers like Omnipress have established a new print-on-demand model known as MicroInventory

Omnipress Director of Market Development, Dan Loomis, explains how MicroInventory works.

“Using data provided by the customer, we estimate the timing and quantity of each shipment. But instead of printing for each shipment, we run a slightly larger quantity based on our mid-term forecast of demand.”

In this scenario, Omnipress assumes the risk on behalf of the organization, making sure they don’t over or under-print.

Adds Loomis, “Another very lucrative benefit is that we don’t invoice our customers until the books actually ship. If the customer needs ten books at a time, and we print 100 because that’s our estimated mid-term demand, the customer is only invoiced for ten at a time as they ship.”

This MicroInventory model provides a better cost-per-piece than true print-on-demand, while reducing the financial risk of maintaining a large inventory.

When should you consider using the MicroInventory model to print course materials?

MicroInventory is an optimal solution when:

  • The volume and timing of course demand are difficult to predict (like when a new course is introduced)
  • The content changes frequently or will be changing but the timeline for those changes is in flux

As Loomis points out, “MicroInventory isn’t an all-or-nothing solution.” Many organizations offer multiple educational programs, each with unique levels of demand. “We look at all materials in your training library and determine the best print and fulfillment model for each title.”

As you’re evaluating the best way to print and deliver printed training materials to both in-person and virtual learners at a time when some of your programs may be experiencing a transition period, consider using micro-inventory as part of your overall print and fulfillment strategy, and as a more cost-effective alternative to the true print-on-demand model.

Printed Training Materials: Design Tips For Learning Retention

The success of your training program isn’t based solely on the quality of the content. The design of your printed training materials matters too. How information is presented within your training manuals and course books plays a big role in how well learning is retained and applied.

We’ve compiled these industry-sourced ideas to transform your course materials and support a multi-dimensional approach to learning.

1. Design your printed training materials with user experience (UX) in mind

Design plays an extremely important role in the usability of your training materials. White space, font choices, visual cues, colors, and content flow all play a role in how thoroughly and quickly learners consume and understand the information being presented. Here are a few ways to increase the usability of your materials.

  • Present Content in Shorter Sections
    In today’s digital world, most learners have difficulty focusing on longer pieces of text. Reduce the length of your chapters and sections, providing more frequent breaks in the material so readers have a logical place to pause and digest.
  • Turn Text into Graphics
    Use supporting visuals and graphics wherever possible to accompany or replace text-only content. Iconography allows you to present complex visual cues quickly while minimizing the amount of text needed. If you are outlining list-based information, try substituting pages of text with a simple-to-follow infographic to help increase retention.
  • Consider You Pro
    How the book will be used should inform your production specifications. For example, if learners will need to write answers or take notes on the page, paper stocks and binding types matter. uncoated stocks are easier to write on. And coil binding lays flatter than saddle-stitch.

2. Incorporate Multiple Layers of Learning

Mastery requires repetition and reinforcement. Most of us retain information by having that same content presented multiple ways. Here are some ideas of how to do that within your training manual.

  • Start each section or chapter with a quick overview of the key topics covered
  • Use call-out boxes that provide additional context, such as a “Putting It Into Practice” example
  • End each chapter with a chapter summary, highlighting the key takeaways
  • Incorporate quizzes and reflection exercises throughout each section to foster immediate retention and application
  • Create space for “brain breaks” or even doodling throughout your book to help learners refocus and refresh

3. Provide Direct Access to Supplemental Learning Materials

Extend the learning beyond your book. Include QR codes in your printed materials that link to resources designed to offer additional context and real-world applications, such as videos, podcasts, and virtual renderings.

As you evaluate the strategy and design of your training programs to facilitate better performance from your learners, it’s important to also examine your printed training materials. Be sure to incorporate a design that not only reflects the quality of your training content but supports your learning retention and application goals as well.

QR Codes: A Surprising Way to Deliver Just-in-Time Training

If you wrote off QR codes as an over-hyped fad, you’re certainly not alone. But you may want to set those perceptions aside and take another look at how QR codes could help your association deliver just-in-time training content without having to completely overhaul your educational materials.

QR Codes: A Useful Tool Introduced Ahead of Its Time

Invented in 1994 by a Toyota subsidiary to improve the manufacturing process, a QR code is essentially an enhanced version of a barcode, capable of holding nearly 350 times the amount of information. It wasn’t until 2010 that the first QR code scanner and reader applications were released for smartphone platforms in the U.S. Soon after, marketers, retailers, and other industries began using them on a wider scale to bridge the gap between print and digital content.

The QR code was made possible by technology—the invention of the smartphone and mobile web browsing capabilities. At the same time, its lack of success is also due to technological limitations. Essentially, the QR code was ahead of its time.  Back in the early 2010s, in order to use a QR code, the user had to first download a special app. They used this app to take a picture of the QR code, wait for the app to process it and redirect to a website—at a time when mobile internet connections were not nearly as fast as they are today. And on top of that, users were often directed to websites that were not optimized for a mobile viewing experience.

Why Now is the Time of the QR Code

Fast forward ten years and QR codes are making a resurgence—particularly among Millennials and Generation Z. Here’s why:

Social media platforms aren’t the only ones jumping on the QR Code bandwagon. Global industries such as food manufacturing and pharmaceuticals have implemented QR codes on labels and packaging to comply with new regulations.  For instance, as part of the Smartlabel QR Code initiative by the Grocery Manufacturers Association, prominent food companies such as Coca-Cola, Nestle, and Colgate include codes on their packaging to direct consumers to a website with more product information.

How QR Codes Can Provide Access to Just-in-Time Training Content

One of the most valuable benefits associations provide to their members is knowledge and education. Most training and education is delivered well before the learning is used. While the learners walk away with a great foundational understanding of the material, they may not remember all the crucial details they need in a real-world situation.

For example, if you’ve ever taken a CPR or basic first aid class, you learned how to do proper chest compressions and use a defibrillator. Fast forward six months or even longer, to the first time you need to apply this knowledge. Not only are you battling The Forgetting Curve, but you are also having to do so under extremely stressful circumstances, which further affects your ability to recall specific details.

Now imagine if there was a QR Code affixed on or near the available first aid equipment that immediately served a short demonstration video or even the music loop for the Bee Gees song “Stayin’ Alive.” QR codes can be a much more practical way of delivering the exact information you need, without having to pull up and search through a website.

Other examples where QR codes could provide just-in-time training reinforcement:

  • For employees of libraries, restaurants, schools, and even corporations who may need quick access to public health resources, such as how to handle a specific mental health situation, overdose, or allergic reaction
  • For medical professionals who may want access to point-of-care resources to improve health care delivery
  • For technicians who need assistance with diagnosis and repair of less-common mechanical issues while on-site

If like many of us, you wrote off QR codes several years ago as an impractical tool that has lost popularity, you may want to think again. Thanks to improvements in the technology that supports the adoption and use of QR codes, these square snippets of data are gaining traction once again and are being more widely adopted not just by marketers, but by industries and end-users—particularly young professionals. Because of their ease to create and implement, organizations should consider how to adopt QR codes as a simple and cost-effective way to take existing materials and re-package them as micro-learning resources, delivered just-in-time, when they are most needed by the learner.

Make Your Training Manuals Mobile-Friendly in 3 Easy Steps

To keep up with the preferences of current and future learners, your digital training materials need to be mobile friendly. Getting there doesn’t have to require a significant investment of resources. There are a few simple steps you can take to optimize your existing content for mobile viewing.

The Need for Mobile-Friendly Training Materials is Increasing

Mobile learning remains one of the fastest growing segments in the e-learning market.  Your training participants want to access educational materials where and when it’s convenient for them. And, they’re becoming even more comfortable doing this on their smartphone or other mobile device.

In fact, your future participants have already fully embraced mobile learning. 67% of students already use mobile phones to complete their coursework (Source: Learning House and Aslanian Market Research Study).

According to the Mobile Learning Global Market Report 2022, the mobile learning market is expected to grow from $54 billion in 2022 to $155 billion in 2026. And it’s projected that over 72% of internet users will access the web only through their smartphones by 2025.

Mobile learning also coincides with two other growing education strategies: microlearning. where smaller pieces of content can be consumed more quickly, and just-in-time training, where information is accessible at the time and place its needed.

Turn Existing Training Materials Into Mobile-Friendly Content

This is what a mobile-optimized document looks like:

  1. It loads quickly
  2. An entire page fits within the width of the screen
  3. The content is broken up into smaller, scannable sections

If you already offer a digital version of your training manuals, booklets, and other educational materials, you don’t have to start over from scratch. It is possible to make a few modifications to your existing content to meet these criteria.

1. Re-flow the document text

If the pages in your training manual have multi-column text, change it to a single-column format to eliminate the need for left-to-right scrolling. While vertical scrolling is common on on mobile devices, horizontal scrolling is extremely disruptive to the user. It increases the time it takes to read a document while reducing comprehension.

You can also look for opportunities to add white space and break up longer blocks of text into smaller paragraphs to make it easier to read on a smaller device.

2. Minimize the file size

Mobile devices have less processing power than a desktop computer. The last thing a user needs in a time-critical situation is a PDF file that takes too long to open. There are several file optimization tools available in Adobe Acrobat®. The exact steps will depend upon which version of Acrobat you’re running, but some general guidelines include:

  • Use the Reduce File Size command or PDF Optimizer
  • Enable Fast Web View in the File > Preferences dialog box
  • Unembed unnecessary fonts
  • Downsample or compress images

3. Create bookmarks or hyperlinked table of contents

If you have a longer textbook or training manual, it may be impractical to break it up into separate, shorter documents. But it is possible to make these documents easier to navigate by using bookmarks in your PDF. These bookmarks create jump destinations that link to other documents or web pages.

If your content lives in an online resource library or publishing platform, each publication can be broken out into easy-to-navigate, hyperlinked sections.  Many digital publishing platforms offer contextual search capabilities so users don’t have to scroll through hundreds of pages to find the answers they need.

Providing mobile access to training materials is going to continue to be a key component of professional development programs moving forward.  Future educational content will be designed using a mobile-first approach. In the meantime, your existing content can still work if you take simple steps to optimize documents for mobile delivery.

Apply Microlearning Concepts to Your Printed Course Materials

Microlearning uses short pieces of content to deliver education in smaller learning units. That content is typically in the form of  e-learning programs and other online content such as videos. But your printed training materials can also support your microlearning strategy.

The Importance of Microlearning

Microlearning is one of many tools in the professional development toolbox. It’s meant to help people achieve a specific outcome quickly through short content that focuses on a single subject.

Breaking up training content into smaller, more focused units helps to improve learning retention.  It also makes the content more convenient and accessible, which supports the concept of just-in-time training where learners access the exact information they need when they need it.

Microlearning is More Than Just An eLearning Strategy

Microlearning is typically delivered through eLearning platforms such as online modules, videos, quizzes, and games because of their convenience, accessibility and portability.  It’s not usually associated with printed materials, like course books and training manuals. These tools typically have longer chapters that introduce multiple, complex concepts.  But that’s starting to change.

More recently, organizations are recognizing the need to incorporate microlearning principles into their printed course materials as one way to improve learning outcomes. To do this, it requires a few simple design and layout modifications.

Four Ways to Format Printed Course Books for Microlearning

Turn one book into a series

Take a single course book and break it out into a branded series of separate pieces that each have a singular focus.  In doing this, you may have room to play with the format and add notetaking pages or other self-reflection and application exercises to make the content more personally relevant.

Keep sections short

Reduce the length of your chapters and sections. Providing more frequent breaks in the material gives readers an opportunity to pause and digest the material. And look for ways to turn long paragraphs into bulleted lists, making them easier to read.

Turn text into graphics

Look for ways to break up long sections of text with graphics that supply and reinforce the same information. For example, if you are outlining list-based information, try substituting pages of text with a simple-to-follow infographic.

Use QR codes to your advantage

It’s easy to blend print and digital educational content using QR codes. Add QR codes to specific pages that link to videos, quizzes, handouts, and other materials. This article, 3 Reasons to Use QR codes in Your Training Course provides additional ideas for using QR codes to enhance learning

If you are looking to incorporate microlearning practices into your existing continuing education programs, consider your printed materials. By making a few changes to the design and layout, you can break up longer content into smaller pieces to increase comprehension and retention.

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