How to (Really) Choose a New Print Vendor: Introduction

If your organization provides printed training manuals, booklets, course books, or other educational materials to learners as part of a course or training curriculum, those materials are a critical component of the learning process. They need to be of the highest quality, be cost-efficient to produce, and of course, must be delivered to instructors and learners on time. If any one of these three criteria is no longer being met, it may be time to think about switching your print vendor.

The process of selecting a new print and fulfillment vendor can be time-consuming—time that your team doesn’t have to spare. And these types of changes come with risks—namely, the risk of the unknown. Will a new partner be able to really deliver on all that was promised? Will the transition add work to your plate? Will you have to change some of your long-standing processes to fit into a new vendor’s workflow?

The Print Vendor RFP Process: What it does (and does not) achieve

To help simplify the process, many organizations undergo an RFP process that is meant to level the playing field by gathering standard, objective data from each print vendor being considered. The goal is to make it easier to make an apples-to-apples assessment of costs and capabilities.

Most print and fulfillment RFPs are designed to assess vendors on three criteria:

  1. Capabilities match: do your needs fit within the print vendor’s “sweet spot”

    • Print type & print run size
    • Finishing and binding options
    • Warehousing and inventory management
    • Shipping options
  2. Quality metrics

    • Certifications
    • Turn times
    • Order accuracy rates
    • Quality control procedures
    • Length of time in business/financial stability
  3. Cost alignment – do their costs align with your expectations

    • You provide all specs and requirements
    • They provide a quote, often at multiple quantity breaks

While all these metrics are extremely important, they should be considered a basic “cost of doing business.” Most legitimate print providers with a long-standing history of success will be able to answer questions on capabilities and quality to your satisfaction. This means more of the decision is made based on cost.

But even in doing that, you still haven’t addressed the risk and uncertainty that might prevent you from making a needed change because most standard RFP questions don’t really tell you what it’s going to be like to work with a print provider, day-in and day-out. This could leave too much “gray area” around key details like processes and communication flow—details that create those small, nagging hiccups that can easily derail your day.

Instead, your evaluation process should consist of a two-way conversation designed to answer questions like:

  • Are they transparent?
  • Will there be any hidden or unexpected charges?
  • Are they going to make things easier for me and for other stakeholders in my organization?
  • Are they just going to take my orders, or will they add value?

Going Beyond the RFP: Better Questions for a Better Print Vendor Match

We’ve created a four-part series of articles that highlight some of the most overlooked questions organizations should ask a prospective new print vendor:

Part 1 discusses the importance of digging deeper into the detail behind the estimate provided.

Part 2 addresses a better way to assess true print quality.

Part 3 reveals the insight that can be gained from sample reports and invoices.

Part 4 stresses the importance of knowing who’s on your team, and what you should expect of them.

Including these relatively simple requests as part of your print vendor selection criteria will make it easier to know what level of service you can expect, if they’re going to make things easier for you and your team, and whether they’re going to deliver on what they promised in their RFP response.

Continue to Part 1: The Estimate

How to (Really) Choose a New Print Vendor: The Print Estimate

In the introduction of this blog article series, we discussed the fact that when it comes to vetting potential new vendors to print, warehouse, and ship your training and educational materials, the typical RFP process doesn’t always paint a clear picture of what it’s going to be like to with a new vendor.

Beyond capabilities and cost, RFPs limit the opportunity for a two-way dialogue on the “soft” details of the vendor relationship, like expectations on roles, processes, workflows, and communication. These are the details that can end up creating more work for you and your team if they aren’t addressed early in the process.

The first, and perhaps most important place to dig deeper with a potential new print and fulfillment vendor is to request the detail behind the print estimate they provide.

The Standard Print Estimate Process

The process to secure an estimate for print and print fulfillment services typically goes like this:

  1. You provide all specifications of your printed materials, including:

    • Single or annual print run quantity
    • Page count
    • Paper type and weight
    • Finished size
    • Finishing and binding
    • Proofing requirements
    • Shipping/mailing requirements
  2. Each vendor being considered uses this information to provide a total roll-up of costs that also may include:

    • Price breaks for different quantities
    • Per-piece cost
    • Estimated shipping costs based on a sample destination

If you are looking for costs on a one-time print project only, this process is usually sufficient. But if your training course or publications library consists of multiple titles, each with different specifications, different levels of demand, and are in different phases of their lifecycle, you’re going to want to dig deeper than the top-line number.

Questions Your Print Vendor Should Be Asking

Data your print vendor should request from you before creating an estimate includes:

  • How many titles do you have?
  • How many are your top sellers?
  • What is the annual sales volume of your top sellers?
  • How frequently does your content change? What drives these changes?
  • What are your current print quantities/frequencies, and why?

A More Insightful Way to Provide a Print Estimate

When they provide a quote, ask them for the detail behind the estimate to understand how they arrived at those numbers. A potential print vendor should be able to show you how they calculated:

  • Average print cost per title and/or per course
  • Average number of items in a package
  • Average box weight
  • Average orders a month
  • Average cost of shipping
  • Total cost per class or course and the annual cost per class or course

Requesting this level of detail achieves three important objectives:

  1. Know they understand your needs

    Before you sign on with a new print and fulfillment provider, you want to be sure they truly understand how materials are fulfilled for each course, and how well they know your needs, processes, and workflows. Any print vendor can put ink to paper. But can they work with you in a way that solves problems and adds value? If all they have provided is a top-line estimate without getting to know the ins and outs of your print and fulfillment process, you’ll never know for sure until you start working with them.

  2. Establish transparency

    The more detail a vendor provides on their estimate, the less likely you are to miss any hidden or unexpected expenses, like warehouse location upcharges, so you can prevent any surprises to the budget.

  3. Challenge the status quo with new ideas

    If your vendor has gone through the detailed exercise of calculating not just the cost per quantity but the overall cost per title or cost per course, they will have significantly more visibility into how your training programs run. With this information, they can help to find new ways to save money or create efficiencies. For example, they could use your data to determine the best mix of print run methods for each title in your training library that reduce costs, maximize cash flow, and minimize spoilage.

A truly optimal print solution is about more than securing the lowest price-per-piece. It’s making sure your print and fulfillment services provider understands your true print volume needs based on how each title is used and where it is in its lifecycle. Using this information, a print services partner won’t provide just a quote; they’ll look for ways to help you better manage your costs.

What else should you ask of your prospective new print vendor?
Continue to Part 2: The Print Sample

How to (Really) Choose a New Print Vendor: The Print Sample

Welcome to Part 2 of this 4-part blog series, where we highlight some of the most overlooked questions organizations should ask a prospective new print vendor. The goal is to get beyond the basic criteria of cost and capabilities, and truly understand how well they will work with you on key details like processes and communication flow—details that create those small, nagging hiccups that can easily derail your day.

We started with the Series Introduction that discusses why the typical RFP process doesn’t always paint a clear picture of what it’s going to be like to work with a new vendor.

In Part 1 of the series, we address the importance of digging into the detail behind the estimate, and what calculations you should request from vendors.

In this second part, we’re going to make a bold suggestion for how to validate the print quality promised by a prospective print provider.

Don’t Take Print Quality for Granted – Get a Print Sample

Producing a high-quality product is something you would expect every printer currently in business to have down to a science. But that’s not always the case. Much of it depends on just how close to their “sweet spot” your project is. The further on the fringes, the greater chance of receiving inconsistent print and finishing quality.

Other factors that can affect print quality include:

  • How well-established their quality control processes are to catch pre-production issues, match color, etc.
  • The skill level of their staff, how well they communicate and set expectations to address potential issues
  • What type of print and bindery equipment they have, and whether that equipment is better suited for single-page projects like postcards and pamphlets, or higher page count projects like books and manuals

At some point in your selection process, you may request printed samples from potential vendors that have similar specifications to your piece. And most vendors already have a library of samples they can readily send. The problem with this scenario is twofold:

  1. You don’t have the appropriate context behind the piece to really measure the quality. How does it compare to the proof? How does it compare to customer expectations? How well does the piece hold up with continued use over time?
  2. Prospective vendors are, by nature, only going to send you what they consider to be their highest-quality examples.

A Better Way to Measure Print Quality

Once you have narrowed down your pool of prospective print vendors, but before you have made a final selection, we highly recommend requesting a printed sample of your existing training manual, workbook, or another booklet from their presses so you can compare their print quality to what you’re currently producing—whether that’s from a different print provider or using internal resources.

Even more importantly, taking this additional step establishes a level of trust and transparency. It demonstrates their willingness to work with you and gives you the opportunity to see first-hand how well a project flows through their system, how well they communicate with you, and how well they understand both what you’re looking for and how the piece is going to be used.

If a print vendor is willing to have this level of dialogue with you about your materials, it puts them in a better position to offer improvement ideas that reduce costs, improve usability, and enhance your brand.

What else should you ask of your prospective new print vendor?
Continue to Part 3: Reports & Invoices

How to (Really) Choose a New Print Vendor: Reports & Invoices

We’re pleased to bring you this third installment of our four-part blog series discussing why it’s so important to dig deeper than the standard print services RFP, and what questions you should ask to minimize the risk when making a change to your print and fulfillment vendor.

In this article, we’ll make a compelling case for why you should discuss reports and invoices early in the selection process.

When you’re searching for a new print and fulfillment services provider, you’re probably looking at the reputation of the organization, whether its capabilities match your needs, and if costs are in line with your expectations. Reporting and invoicing have nothing to do with print production, and therefore may be the furthest thing from your mind early in the RFP process.

If you have a need to print and ship training and course materials several times throughout the year, if your printed training library consists of multiple titles, and/or if you need to warehouse materials for ongoing orders, you will want to request sample reports and invoices from prospective vendors as part of your selection process.

Why Request Sample Reports and Invoices from Print Vendors?

This is one of the areas that can cause a significant amount of extra, unplanned work for your team and your internal stakeholders. If you don’t discuss details like what types of reports you can expect, and how data is outlined on invoices, you won’t know it’s a problem until after the fact.

There are likely several stakeholders within your organization who need access to print and fulfillment data. That data not only informs decisions that impact programs and resources, but it also needs to be served up in a way that supports your existing processes so all departments—from operations to accounting—can do their jobs more efficiently.

To establish a successful relationship with a new vendor for your printed training and course materials, it’s important to think beyond their print and fulfillment capabilities. Request information and samples that help you understand every phase of the process, including reporting and invoicing. Use this conversation as an opportunity to establish clear expectations, avoid back-end surprises, and ensure they will provide data in a way that makes your job easier.

What else should you ask of your prospective new print vendor?

Continue to Part 4: The Value of Ideas

How to (Really) Choose a New Print Vendor: The Team

Throughout this four-part blog series, we have provided recommendations on how to evaluate and select a new print and fulfillment services provider using questions that go beyond the standard cost and capabilities criteria.

In Part 1 we discussed the importance of digging deeper into the detail behind the estimate provided.

In Part 2 we recommended a better way to assess true print quality.

And in Part 3 we made the case for requesting sample reports and invoices as part of the initial evaluation process.

All three of these steps are designed to encourage two-way dialogue, which is an extremely important component of any new relationship. They also help establish the nature of the relationship you should expect. Are they going to passively take your orders, or proactively provide ideas to help enhance your training materials, improve processes, and manage costs?

Our final recommendation is to make sure you know not only what to expect from the relationship with your print and fulfillment vendor, but with whom.

We are continually surprised by the number of RFPs we receive that ask few if any questions about the specific team that will provide ongoing service and support. Your team is a critical component to the success of the relationship. As part of your selection process, you should have full visibility into questions such as:

  • Who do you direct questions to?
  • Do you have a dedicated contact, or are you put in a support queue?
  • If you do have a dedicated contact or contact(s), what, specifically is their role?
  • How should you communicate with them?
  • How will they communicate with you?
  • How often?
  • About what?
  • What should you expect of them?

Ideally, you will have the benefit of working with one primary point of contact for the duration of your relationship with a print and fulfillment provider. This will help streamline communication and provide congruency across each print run.

Your contact should be the person that handles all your day-to-day needs, including:

  • Answering print and shipping questions
  • Handling urgent orders
  • Tracking shipments
  • Managing international customs
  • Delivering meaningful reports

Having a consistent resource who has an opportunity to really know and understand your organization—how it operates, how decisions are made, business objectives, challenges, and preferences—also means they are in a position to add value to the relationship beyond just taking your orders. They will be able to offer ideas and suggestions that help you simplify processes, save costs, and make your job easier.

Are you thinking about changing print vendors for your training manuals, booklets, course books, or other educational materials? We’d love to start a discussion with you.

A New Approach to Print-on-Demand: What Every Training Org Should Know

Coming out of the pandemic, more training organizations are looking at print-on-demand solutions to manage the financial risk of printing course materials at a time when enrollment is less predictable. But print-on-demand does have a major downside—namely, increased cost.

In response, organizations like Omnipress have developed a new print-on-demand model known as micro-inventory, which combines a low-risk print model with a better cost-per-piece.

Pandemic-induced challenges have increased the need to print course materials on-demand

Data gathered in our 2021 Training Trends Report highlights several of the challenges that training professionals are facing as a result of changes in program performance and delivery in 2020, including:

• Budget shortfalls, as a majority of organizations, reported a decrease in training revenue in 2020
• Less predictable enrollment, as more in-person courses will remain virtual moving forward

Meanwhile, more than half of organizations still plan to provide printed training materials to both in-person and virtual course participants.

Less predictable print runs combined with a need to more tightly manage costs and overhead has caused more organizations to consider using a print-on-demand model, either in addition to or instead of the traditional print and fulfillment model.

A traditional print and fulfillment model works best with well-established, flagship courses where demand is both large and predictable enough to print and warehouse a higher quantity of training materials that can be ordered and shipped quickly throughout the year.

But when a new course is introduced, or the delivery model of that course changes, enrollment is more difficult to forecast, so longer print runs become riskier.

The benefits of printing training course materials on-demand

Printing educational materials on-demand allows an organization to order a smaller quantity of course books or training manuals on an as-needed basis, which provides several benefits:

Improves cash flow

Smaller print runs mean reduced up-front costs, which equates to potentially improved cash flow for the organization.

Reduces overhead

A print-on-demand model often minimizes or reduces the need to inventory materials in a warehouse and the related fees.

Minimizes waste

By reducing the print run quantity, you can more easily make content updates while minimizing the financial risk of tossing books already on the shelf due to the need to make content changes.

Supports a positive customer experience

Because books are printed as they are ordered, the risk of running out of stock is significantly reduced, which means you can feel confident your materials will be delivered to learners on time.

The downside to print-on-demand

While printing materials on-demand offers more flexibility and decreased risk, it does come with a higher price tag. The same 500 course books will cost substantially less if you print them all at once, versus printing them in ten separate runs of 50.

Micro-inventory: All the benefits of print-on-demand, at a better cost

Recognizing that organizations need a better way to achieve both an optimal print run quantity with a better price-per-piece, print providers like Omnipress have established a new print-on-demand model known as “micro-inventory.”

Omnipress Director of Market Development, Dan Loomis, explains how micro-inventory works.

“Using data provided by the customer, we estimate the timing and quantity of each shipment. But rather than printing specifically for each shipment, we run a slightly larger quantity based on a more mid-term forecast of demand.”

In this scenario, Omnipress assumes the risk on behalf of the organization, making sure they don’t over or under-print.

Adds Loomis, “Another very lucrative benefit is that we don’t invoice our customers until the books actually ship. So, if the customer needs ten books at a time, and we end up printing 100 course books at once because we have estimated that to be the total demand in the mid-term, the customer is only invoiced for ten at a time as they ship.”

By using a micro-inventory model organizations receive a better cost-per-piece than true print-on-demand can offer, while mitigating the financial risk of maintaining a large inventory of materials.

When should you consider using a micro-inventory model to print course materials?

Micro-inventory is an optimal solution when the volume and timing of course demand are difficult to predict, such as when a new course is being introduced or is transitioning from being delivered in-person to online. If the content changes frequently or will be changing but the timeline for those changes is in flux, micro-inventory also becomes an optimal solution.

As Loomis points out, “Micro-inventory isn’t an all-or-nothing solution.” Many organizations offer multiple educational programs, each with unique levels of demand. “We look at all of the materials in your training library and determine the best print and fulfillment model for each specific title.”

As you’re evaluating the best way to print and deliver printed training materials to both in-person and virtual learners at a time when some of your programs may be experiencing a transition period, consider using micro-inventory as part of your overall print and fulfillment strategy, and as a more cost-effective alternative to the true print-on-demand model.

“Right-Size” Your Print Runs Using a Micro-Inventory Solution

Nothing about this past year has been predictable, including enrollment in instructor-led courses that were forced to migrate from in-person to online. For those organizations whose printed training materials are a cornerstone of the course, these changes in enrollment have made planning print run quantities and shipping materials to virtual learners significantly more difficult—and potentially carry more financial risk. In response, many organizations have migrated away from their legacy print and delivery model to a micro-inventory solution.

The effects of virtual delivery on course enrollment

Due to gathering restrictions and health and safety concerns, many in-person, instructor-led courses were moved from the classroom to an online environment. This change in delivery model presents several pros and cons. On the one hand, virtual instructor-led training sessions provide increased access to a wider audience who are no longer restricted by room capacity, time away from the office, or travel expenses. On the other hand, replicating the intimate, interactive, and hands-on environment of the classroom can be challenging, and in some cases, may decrease the perceived value of the course.

This dichotomy has produced changes in course enrollment, but the effects for organizations are all over the board.

We just closed our annual survey of training and education professionals. While we’re compiling the data for release in our 2021 Training Trends Report, here’s a preview of one important statistic.

When it comes to the impact of the pandemic on course enrollment:

  • 33% of respondents report a slight to significant decrease in participation
  • 34% of respondents report a slight to significant increase in participation
  • 27% have not seen any changes to course enrollment numbers

Maintaining “right-sized” print runs becomes more challenging

This lack of consistency and predictability within the training industry has made planning print runs for training materials being sent to virtual learners more difficult. Without the ability to anticipate how learners will respond to changes in course delivery, it’s harder to ensure you have the right materials for the course, and therefore run the risk of over-printing and throwing books away, or under-printing and not having them delivered to the learner on time.

It may be the perfect time to consider a micro-inventory solution.

How micro-inventory works

A micro-inventory solution provides a perfect balance between having just the right amount of inventory with the best cost-per-piece print costs.

We work with customers to produce smaller quantities of your educational materials that can satisfy a few months’ worth of demand, instead of anticipating your annual order volume. You only pay for the materials you sell, giving you volume pricing without paying for excess inventory, which ultimately frees up cash flow for your organization.

It also gives you more flexibility to monitor and manage changes in demand as the year progresses, making it a perfect solution during this time of extreme uncertainty—particularly as restrictions are eased and in-person learning becomes a reality again.

Outside of the pandemic, micro-inventory is an effective solution for any situation where course demand is not well-established, such as with the introduction of a new course or program.

The measurable impact of micro-inventory on print runs

One organization in particular, (ISC)2, switched to a micro-inventory model, which eliminated the need to print, ship and store large print inventories around the globe and resulted in a 60% cost savings. Read the (ISC)2 Customer Profile to learn more about the benefits they experienced by switching to a micro-inventory print and delivery model.

Fast Data Makes Educational Programs More Agile

For years, organizations have been focused on the concept of “Big Data,” which is having access to a large volume of customer, operational, and financial data derived from a variety of sources. By cross-analyzing these different data sets, we can extract insights that help us make more meaningful and measurable decisions.

In other words, “Big Data” provides a more accurate picture of what’s happening across the organization.

Recently, the focus has shifted from “Big Data” to “fast data.” We still need accurate business intelligence to make better operational, strategic, and tactical decisions. But we also need to make those decisions more quickly across the organization than ever before, and that includes our educational programs.

The Rising Trend of Fast Data in Associations

In a May 2019 article by ASAE, Fast Data—or the ability to apply data insights immediately to make real-time decisions—was identified as, “one of 46 drivers of change that are likely to have a significant impact on associations in the future.” The rate of change in our world has increased exponentially—from industry and technological innovation to consumer behaviors and preferences. Organizations must be nimble and responsive to keep up with these changes. Fast data is one way to achieve agility.

Applied to educational programs, fast data might look something like this: a training professional monitors member conversations and questions to identify opportunities for professional development and creates new courses or programs accordingly. Instead of planning everything a year or more in advance, these organizations are now leaving room to deliver the education their members need at the exact time they need it.

Fast Data is a Must-Have for Education Professionals Today

In mid-2019 when ASAE published their article, the concept of fast data and its application for associations was just starting to gain traction. One year later, fast data has become an absolute necessity. The COVID-19 pandemic has forced us to change our priorities and in short order.

The Coronavirus has affected how every industry operates, which means at least some of our existing educational content may no longer be as relevant. We’ve had to pivot quickly to develop and implement new curricula that reflect ever-changing research, policies, procedures, and standards. Given how important it is that our learners understand, retain, and apply this knowledge quickly, we need to use real-time data, such as program and learner performance, to address any gaps immediately.

Fast data not only tells us what content to develop but how to deliver it. We have all gone virtual for the time being, but “virtual learning” is a fairly broad concept that can be executed in several different ways—from on-demand viewing of instructor-led videos to self-guided lessons and exercises. Exactly how do your participants learn best, and how do they want to engage with the content? Fast data can help you choose the tools and technologies that work best for both the subject matter and your learners.

Getting Started Down the Path to Fast Data

Creating a more agile decision-making process using real-time data should ideally be a strategy that is enabled and embraced across the organization. But for some, this will require significant organizational transformation to achieve. Regardless of where your organization is with your data access and intelligence initiatives, you can begin to adopt a fast data mindset within your own team or department.

Start by making a list of what data points you already have access to and those you could easily gain access to through collaboration from other teams, such as marketing. Some examples may include:

  • LMS or video platform user data, including participation rates and quiz or test question answer stats
  • Google analytics/website user data
  • Email performance
  • Member forums and chat topics
  • Social media conversations
  • Webinar data
  • Virtual conference chats and discussions

Determine which data sets will help you quickly assess whether your current priorities are performing as planned, and if not, which immediate levers you can pull to affect change.

Whether or not organizations are pursuing fast data as a strategic initiative, we still have an opportunity to make real-time decisions that positively impact our current programs. In most cases, we already have the necessary data. We just have to apply it in smaller, more manageable pieces to better serve our members, learners, and stakeholders.

Why Your Virtual Educational Event Shouldn’t Be 100% Digital

Over the past two months, we’ve experienced a race to go virtual across all aspects of our personal and professional lives. From birthday celebrations and happy hour meet-ups with friends. To meetings, conferences, and instructor-led training events nearly everything we do outside of our immediate household is happening online. But going online doesn’t mean that all of your educational content should be delivered digitally. In this (now) virtual world, there are still significant benefits to offering a blend of printed and digital materials to enhance learning.

Using a Mix of Media to Increase Learning Comprehension

Since the rise of the internet, e-readers, and mobile technology, researchers have been studying the differences in reading and learning comprehension when content is provided in digital format versus print. In 2017, the American Educational Research Association published findings from their research on the impact of reading print material versus digital and what effect each has on learning retention. Here is a summary of some of their key takeaways:

Reading on a digital device:

  1. Students prefer to read digitally
  2. They read faster online than in print
  3. There is little-to-no-difference in how well the student understood the main idea of the selected text when reading online versus reading in print

Reading printed material:

  1. Students tended to read more slowly in print
  2. Comprehension of more specific details and concepts was significantly better in print than digital

Reasons for the difference in deep learning on a digital device versus print

When you think about how we generally consume content online or on a mobile device, we’re conditioned to “scroll and scan” as a means of sifting through a tremendous amount of content—in our social and news feeds for instance—as quickly as possible. Interestingly, the act of scrolling itself was found to be more disruptive to comprehension than turning a page.

Additionally, researchers since the 1970’s have noticed that memory appears to be visual-spatial. The tactile sense of progress through a book aids the reader with understanding the progress of the story or text.

These findings, however, do not mean that a virtual course or conference is inherently less effective. What it does mean is that there is a place—and even a significant need— for both to co-exist as part of an integrated learning strategy, instead of the either/or approach that many organizations tend to take today with their educational programs.

Using a Mix of Media to Increase Retention and Application

Incorporating a blend of print and digital materials into your virtual educational programming does more than increase initial comprehension. Allowing participants to learn multiple ways also increases learning retention and application.

According to the Principles of Adult Learning & Instructional Design, we tend to retain only 10% of what we see, but 90% of what we see, hear and do. Judy Willis, a noted neurologist and researcher on learning and the brain observes, “The more regions of the brain that store data about a subject, the more interconnection there is. This cross-referencing of data means we have learned, rather than just memorized.”

Using a Multi-Media Learning Strategy in Your Virtual Educational Event

In-person events provide a tremendous amount of value that can’t always be easily replicated in an online environment. So instead of trying to mimic in-person learning, use your virtual educational event as an opportunity to re-think how a multi-faceted approach could work together to provide a better learning experience for participants. Some considerations include:

  • What is the role of each element of your course or event? For instance, the learning materials could serve as a general introduction to a concept, while the speaker or instructor video takes a deeper dive to help reinforce the content. Meanwhile, supplemental materials, exercises, and virtual discussion groups could help participants apply knowledge in practical scenarios.
  • If your in-person event uses printed learning materials such as manuals, books, proceedings, etc., why not send materials to virtual participants ahead of time? This will not only help maintain the value of the event, but it will also help to build pre-event anticipation to help boost participation.
  • If you are sending printed materials directly to individual participants, consider adding elements to the page that provide a gateway to a multi-media learning experience. One example would be incorporating QR codes that direct the reader to supplemental learning tools such as videos, interactive applications, or even a podcast.

While we don’t know what the future holds, it’s highly likely that virtual educational events such as training courses and conferences won’t fully replace in-person learning. Until these programs can resume, think about how you can use your virtual platform to deliver a more multi-dimensional approach to learning. Chances are, once we go back to in-person events, this same approach—engineered in reverse—will become a new standard for delivering education.

Deliver Online Instructor-Led Training During Social Distancing

In an effort to decrease the spread of COVID-19, many states are encouraging, if not mandating, residents to stay at home, while most others have eliminated any sort of in-person gathering. As a result, organizations have been forced to re-think the delivery of their in-person, instructor-led training courses. Maintaining this training is critical – not only does it create a much-needed revenue stream for many organizations, but it is also how mission-critical education information is delivered to members, employees, and learners.

Going virtual doesn’t have to be a daunting proposition. Omnipress has a quick and simple solution that allows your instructors to record and deliver course content as on-demand videos, while also supplying both print and digital course materials and supplemental resources.

Here’s a quick video by Omnipress Director of Marketing Tracy Grzybowski that explains our online video training platform.

1. Turn an in-person course into a series of pre-recorded videos

Work with your instructors to break up their partial day, full-day or multi-day course into shorter sections, and record these lessons using either our presentation capture and recording software or any other tool of their choosing.

2. Upload videos and accompanying PDF course materials

Your instructors will then upload these videos and any supplemental course materials, such as handouts, worksheets, quizzes and course evaluations to our secure Share File site.

3. Publish this on-demand course to your website, using our online video training platform

Once we have received all instructor videos and course materials, we will publish the on-demand course to your website using a simple line of code that we supply. Participants can then follow along with course content at their convenience.

online video training platform

4. Provide printed materials for enhanced learning

Create a blended approach to learning by supplementing the instructor’s on-demand videos with printed training materials like coursebooks, training manuals, workbooks, and more. We can easily print and distribute these materials—and any other items such as practice exams, handouts, etc.—directly to each participant at their home.

By turning in-person courses into on-demand video lessons, you can make sure the learning continues in this time of extreme uncertainty, while retaining at least some amount of revenue from your courses, and sets you up for greater flexibility in the future.

Printed Training Materials: Design Tips For Learning Retention

In recent years, the definition of a “successful” training program has shifted. Instead of being a numbers game (how many people completed a course), more emphasis is being placed on how well learning is retained and applied. In response, the continuing education classroom has evolved from a place where learners passively consume information to a more interactive, collaborative, and hands-on learning environment.

This has changed the role of the instructor, for sure. But what about your printed training materials? Does the design of your course books, workbooks, and training manuals support an interactive approach to learning?

Printed training materials have the power to serve as more than just text on paper. We’ve compiled these industry-sourced ideas to transform your course materials and support a multi-dimensional approach to learning.

  1. Consider User Experience for Print

Design plays an extremely important role in the usability of your training materials and coursebooks. White space, fonts, visuals, colors, and flow all play a role in how thoroughly and quickly learners not only consume but truly understand the information being presented.

  • Present Content in Shorter Sections. In today’s digital world, most learners have difficulty focusing on longer pieces of text. Consider reducing the length of your chapters and sections, and providing more frequent breaks in the material so readers have a logical place to pause and digest.
  • Turn Text into Graphics. Use supporting visuals and graphics wherever possible to accompany or replace text-only content. Iconography allows you to present complex visual cues quickly while minimizing the amount of text needed. If you are outlining list-based information, try substituting pages of text with a simple-to-follow infographic to help increase retention.
  • User-Friendly Production Specifications. How the book or material will be used dictates how it should be produced. If learners will need to write answers or take notes on the page, paper stocks and binding types matter. Use an uncoated stock for notes pages, as they are easier to write on. Additionally, ensure your piece lays flat. Coil binding works better than saddle-stitch for this purpose.
  1. Incorporate Multiple Layers of Learning

Mastery of a topic is rarely achieved by one read-through of a single piece of content. Most of us retain information by having that same content presented multiple ways. Here are some ideas of how to do that within your training manual:

  • Start each section or chapter with a quick overview of the topics to be discussed
  • Use call-out boxes that provide additional context, such as a “Putting It Into Practice” example
  • End each chapter with a chapter summary, highlighting the key takeaways
  • Incorporate quizzes and reflection exercises throughout each section to foster immediate retention and application
  • Create space for “brain breaks” or even doodling throughout your book to help learners refocus and refresh
  1. Provide a Direct Connection to Supplemental Learning Materials

Extend the learning beyond your book. Incorporate multi-media tools to provide real-world examples and applications.

  • Direct learners to supplemental online materials including videos, podcasts, and virtual renderings that can be accessed on a mobile device. Use easy-to-read vanity URLs or even QR codes—yes, they’re back!
  • If you’re looking to make a more seamless transition from print to digital while still providing the tactile experience of print, consider adding a companion digital flipbook. These multi-media tools have become more relevant in recent years because it’s now easier than ever to incorporate dynamic content such as embedded audio, video, and hyperlinks within printed text.

As you evaluate the strategy and design of your training programs to facilitate better performance from your learners, it’s important to also examine your printed training materials. Be sure to incorporate a design that not only reflects the quality of your training content but supports your learning retention and application goals as well.

Education, Training Pros: Weigh in on the Future of CE

For the sixth year, Omnipress launched our annual Training Trends survey and we need your input!

Each year, we collect data from continuing education and training professionals to understand trends surrounding educational content, including how learners want it delivered, how organizations provide it, and what changes lie ahead as new technologies are introduced and preferences change.

In March, we compile this data into insights that are published in our annual Training Trends Report.

The goal of this report is to use benchmarks and trend data to provide ideas as you set priorities and plan for 2020 and beyond.

Here is some of what we learned from the 2019 Training Trends Report:

  • Education professionals, who were already offering at least 11 different courses or programs, expected that number to increase in the coming year
  • These same professionals were also delivering content for each of these programs in a variety of formats
  • While educational programs have the potential to deliver significant value to the organization, there is was a self-reported gap between this opportunity and program effectiveness
  • Although widely discussed, many of the “hot button” learning trends like AI, VR, and mobile were only being put into practice on a limited scale
  • Organizations had not made significant advancements in preparing for Generation Z

What does 2020 look like for training professionals and what new challenges and opportunities will arise? We need your help to determine that.

The survey takes just 9 minutes to complete. All responses remain confidential for the report. As a thank you for your time, you can choose to be entered into a drawing to receive a $100 Visa Gift Card!

Please take a moment to complete the 2020 Training Trends survey. Feel free to pass it along to your colleagues too. We look forward to sharing the results with you in March/April.

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