Promote Your Training Courses With Content Marketing

 

We’ve heard from organizations that increasing enrollment in their continuing education courses can be challenging, time-consuming and expensive. Organizations sit on a goldmine of useful educational materials and resources, but might not know how to use them to their benefit.

Since getting new members to enroll in your courses is so important to your organization, you need a way to expand your reach and keep learners interested in your training courses year-round.

That’s why we’ve created a guide to help you use the educational materials you already have and share them on social media.

Our new whitepaper, “Promote Your Training Courses With Content Marketing,” offers in-depth strategies for:

  • How to transform existing educational content into shareable information
  • Which visual tools you can use to create eye-catching promotional graphics
  • How Twitter can help you build a community of learners
  • How to promote your courses as events on Facebook
  • How LinkedIn can help you expand your reach to users outside of your existing network

Using free social media tools to share your content is a great way to start using your educational materials to their full potential. If you’d like to learn how social media can help your organization engage new and existing learners, download our free whitepaper!

Quick Tips for Managing Conference Program Printing

 

Conference program materials are often one of the last items to be checked off the event planner’s to-do list. With a very narrow delivery window, there is little room for error. What steps can you take to streamline the printing of your next conference program, avoid common pitfalls and increase the return on your investment?

Take a look at this infographic to learn some quick tips to reduce the stress of your next conference program printing project.

And for more ideas and advice, be sure to read our whitepaper, Managing Conference Print Projects: Five Tips for Success. You’ll get access to the knowledge we’ve gathered from printing conference content for over 40 years. These best practices and tips are the same ideas we share with customers to reduce the stress of this important part of conference planning.

conference print projects

 

Conference Print Projects: From the Infographic

Conference print projects are often the last items to be checked off the conference planning to-do list. Keep these Four facts in mind as your conference program comes together to avoid any last minute surprises.

A Big Pay-Off: Save Money with the Right Paper Stock

A heavier-stock cover separate from the body pages adds expense.
Save money by using a slightly heavier stock for the entire piece, including a self-cover.

Don’t Get Caught In A Bind: Know Your Binding Options A Head of Time

Perfect Bound: Text on a flat spine makes it easy to find on the shelf
Plastic Coil: Lays completely flat, great for notetaking and can contain up to 1,300 pages
Saddle Stitch: An economical option but limited to a maximum of 104 pages

Go Smaller for Bigger Page Counts: A Smaller Finished Size Can Save Your Budget

Double your page count without affecting your budget by turning an 8.5” x 11” piece into 5.5” x 8.5”

Add More Color to Your Piece (without Adding Much Green): The Price of Full-Color Printing Has Decreased

New technology has made conference program printing in full-color significantly less costly in recent years.

 

 

 

 

Use These Social Media Tips to Promote Your Event

 

One of the more surprising findings from our 2017 State of the Conference Industry report was how many associations are not re-using their conference content to promote their upcoming events. These organizations are missing a huge opportunity, so we decided to do something about it.

We created a guide to give you some ideas on how to start formulating a social media strategy for your association’s content.

Our whitepaper, “Promote Your Event with Conference Content Marketing” is a must-read if you’ve ever wondered:

  • How to transform existing content into shareable information
  • Which visual tools you can use to create graphics that pique your followers’ interests
  • How Twitter can help you maintain year-round awareness of your event
  • How to use Snapchat to engage younger members
  • How to use LinkedIn to share content with users outside of your member network

Effectively using social media is a great first step in taking advantage of your association’s existing content. If you want tips on how to re-use content on social media to promote your event and create year-round member engagement, download your free copy of the whitepaper!

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