Feeling the pressure to go green? So was one of our clients when they were looking for a way to convert their three-inch conference binder into more green conference materials. Not only did they end up with “greener” conference materials, but they also impressed their attendees with their new light-weight, versatile materials in multiple formats.
More Bang for their Buck
For the same price, this client was able to convert their three-inch conference binder into three different conference materials:
- Conference Notebook. With a conference notebook (or as some call it, a learning journal), they were able to include important information such as the schedule and sponsorship information, as well as evaluations that could be torn out. It also included extra pages for note taking during the meetings, making it less likely that attendees would throw away their notebooks after the conference ended.
- USB Drive. All of the content that was once in the heavy binder was now all conveniently placed on a USB drive, including speaker bios, handouts, presentations and sponsor and exhibitor information. The USB also included a note-taking option for attendees who preferred to take notes using their laptops. The USBs were secured to the front cover of the conference notebook.
- Hosting Conference Materials Online. By placing content online, attendees had opportunity to view the conference materials online one week prior to the conference and find updated materials after the meeting, allowing them to print their own handouts if they choose. This site was also mobile-friendly, giving attendees quick, convenient, on-site access.
Attendee and Association Reactions
Attendees were very happy with the new products! They loved how there was a place for the flash drive in the notebook so they didn’t have to worry about losing it. This also made the conference materials easier to hand out for the event staff. Additionally, attendees commented on the convenience of having to carry less than a pound of conference material versus the seven-pound binder. Overall, attendees felt like they were receiving more conference materials even though the cost of the new conference materials was the same.
Which methods are your associations using to go green?