Bersin & Associates (Bersin by Deloitte) released a factbook called “The Corporate Learning Factbook 2012.” According to the report, interesting trends are emerging in corporate education. For example, spending has rebounded, rising to levels that exceed not only the recession (2008-09) and the recovery (2010), but also the preceding, more prosperous years (2006-07).

Corporations are showing a commitment to providing employees with training opportunities. Even so, the study also indicates they are seeking greater value for educational investments. Spending an average of $800 per learner, organizations are concerned about earning back in skills and productivity what they are putting out.

Corporate training groups spent about $67 billion in 2011. Many industries are impacted by technological advancements and workers are falling behind. Companies must train them internally to mitigate these circumstances. More informal learning is being embraced as a strategy to stay afloat. Webinars and other e-learning methods are especially useful because they can accommodate larger class sizes. As spending has increased, there are fewer staff members available; the trainer-to-learner ratio has fallen to 5.2 per 1,000.

In order to extend their reach and manage staff reductions, corporations are calling on middle managers to present classes that had been previously taught by professional trainers. The commitment to training workers remains, with or without traditional means of delivery. Corporate trainers are spending less time in a classroom with students. Online classes and one-on-one lessons (on-site or distance) are becoming more prominent.

In-person learning still has its place, though, and is some ways superior. Learner retention, while always important, is considered even more crucial as purse strings are tightened. Training that isn’t solidified with experience and practice represents a dismal ROI; making new skills stick is the right preventive measure, best taken in-person.

The results of this corporation-specific report have got us wondering: Are these trends echoed in the association world? What are your concerns and challenges with providing ILT in 2014 and beyond? How can Omnipress help?


About Omnipress

Omnipress delivers educational content for associations and other organizations. Digital and print solutions for in-person, virtual, and hybrid conferences and training programs.

Share The Love!