Finding new ideas to improve your training seminars can be a challenge. Developing, promoting and facilitating instructor takes a significant amount of planning, leaving little time for brainstorming the little extras that make the sessions so memorable. This topic came up around the office the other day as I was talking with a co-worker that specializes in conferences. We grabbed the video camera and sat down for a quick chat about some ideas program coordinators can borrow from their event planner colleagues.
We hope our conversation sparks some new ideas that help make your next training seminar an event to remember!
Dan: So as an association, you know the difficulties in putting together your workshops and seminars. There’s a lot of things that go into planning it; how do you make it more exciting? I had a chance to meet with Matt Harpold here at Omnipress and talk about how meeting planners could turn that workshop into something more of an event, something really exciting!
Dan: You work with a lot of AMCs, a lot of meeting planners. They’re used to putting together big events, organizing hundreds or thousands of people coming together. What are some of the things that the meeting planners think about that could pertain to some of the program coordinator?
Matt: The piece that could be leveraged more is the learning that you can make on the connections side. Learning from your peers.
Dan: Have a social hour?
Matt: Have a social hour, happy hour, or even just go and get dinner.
Dan: Go and get together with some friends and colleagues and learn about some things on an informal basis about the industry and some things that they’re dealing with.
Or even take advantage of, let’s say you’re in Pittsburg, for example, and there’s something in the industry that your group is coming together on, do a field trip or something of that nature.
Matt: You learn more about the area, the culture that’s around those spots and really learn things that are outside of that classroom.
Dan: An example that I was just thinking about now is maybe you association is focused on food or food safety or restaurants, or something of that nature, so you may get together to raise money for food pantries in the local area, or you may get together and clean up a park.
Matt: Kind of making it more of an event rather than just having the “I’m hear just to learn”. Sometimes you can learn things outside of a classroom.
Dan: Thanks Matt, great conversation! Hope you have a few take aways you can implement with your next workshop or seminar. And if you do, please leave us a comment so other people can see what’s going on and really benefit from you ideas, as well. Thanks for your time!