With the growth of content marketing and Knowledge Centers, or digital publishing platforms, associations are starting to use this valuable content as a resource to their members.
But to make online content useful, you need to develop a powerful search tool for your users.
- Searching Content Needs to Be Intuitive.
Digital publishing platforms can hold a lot of useful content. Unfortunately, making that content available via PDF or Microsoft Word files online isn’t as efficient as it is in print. Users need to intuitively be able to find the specific content most important to them.
- Quick Search Results is Essential
Individuals consume content differently online than they do in print. Members want to find exactly what they are looking for quickly. Having an advanced search tool on your content website will lead them to exactly what they’re looking for.
Searchability is Key
Searchability is the key to the success when posting association content online. Members and users will return to your publishing platform again and again if they are able to search your content quickly and easily, and, more important, find what they are looking for.
What kind of online search tool are you providing your members so they find content quickly and intuitively? Let us know on Twitter: #omnipress