Customer Story:
Obesity Medicine Association

Print and fulfillment services provide a winning strategy to deliver conference materials

OMA quickly pivots the delivery of conference materials when their event was forced to go virtual

The Obesity Medicine Association (OMA) is the largest organization of health care providers, offering resources, education, and community to improve the lives of patients affected by obesity.

"We already knew we needed to find a better way to manage our print runs. We just didn’t know where to look. Thankfully, our need to go virtual with our conferences sped up the process and helped us find Omnipress. We had thought using a local print company was the easiest and cheapest solution. But we’ve since discovered that partnering with someone who has the breadth of resources and expertise like Omnipress does a lot more for our bottom line. "

Joan Hablutzel,
Education Director

Challenge: Find a cost-effective way to mail pre-conference materials to hundreds of individual attendees

OMA offers pre-conference programming and review courses where attendees can purchase printed materials on-site. Previously, all course materials were produced through a local printer and sent to the conference site as one shipment—easy enough for existing staff to manage. But when the organization opted to deliver their conference virtually, materials needed to be pre-ordered and shipped to each participant individually. OMA did not have the resources nor the infrastructure in place to prepare and ship hundreds of individual pieces.

Solution: Leverage the expertise of a print and fulfillment partner to simplify the process and save costs

Recognizing the need to source an outside vendor to handle the print and fulfillment of their pre-conference training and education materials, OMA partnered with Omnipress who had the precise capabilities and expertise OMA needed to deliver the materials their attendees wanted. What’s more, Omnipress was able to leverage their micro-inventory print-on-demand solution for OMA, which decreased the amount of overage OMA needed to print, offered a competitive cost-per-piece, and streamlined the entire process of having to track and manage which materials each participant ordered. Meanwhile, OMA staff could focus on more important objectives, like delivering an exceptional conference experience.

Results: Increased profitability on printed conference materials

Through this new pre-order process, OMA was able to increase profit on their printed materials because they were able to print a quantity that was better aligned to demand. In fact, although some events have resumed in-person, OMA is continuing the process of shipping pre-ordered materials to attendees before the conference begins, with only a small amount of overage reserved for on-site sales during the conference.

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