While 2021 marks the seventh year that Omnipress has surveyed over 150 event and association professionals to track the evolving role conference content plays before, during, and after the event, this year’s report establishes new benchmarks for an industry that was transformed practically overnight.
What is one of the top takeaways from this report?
Conference content can (and should) play a larger role outside of the event to generate revenue, provide meaningful exposure to sponsors and exhibitors, and attract new attendees.
Download the report to learn:
- The impact of 2020 on conference performance, and what this means for future events
- Where the greatest challenges and opportunities lie for 2021 and beyond
- What questions event professionals should be considering as part of the planning process