Looking to Engage Gen Z? Harness the Power of Video on Instagram, YouTube, and TikTok

Generation Z (Gen Z) wants professional development, career advancement, peer connections, and are attracted to mission-driven organizations…exactly what associations offer. So why are so many of us having a hard time engaging them? Because we’re not telling the right stories, through the right channels.

During this 1-hour recorded discussion, Omnipress Director of Marketing Tracy Grzybowski and AnswerStage Founder Rusty Williams address:

  • Which platforms Gen Z is (and isn’t) using to find resources, make connections, and gain skills
  • What information they’re looking for, and why
  • How your association can better compete for (and capture) their attention
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