How Associations Can Use SEO to Stay Competitive and Attract New Members

April 25, 2024    2:00 pm - 3:00 pm (CDT)

Associations offer tremendous value to their industry members, including a robust roster of educational content. But so do a growing number of other organizations, from large commercial providers, to corporations, consultants, and vendor partners.

To stay top-of-mind, associations must increase their visibility in a crowded marketplace.

Which means making sure your educational content is optimized for search engines.

But the rules of SEO continue to change rapidly—especially with the introduction of AI-assisted search technologies.

The good news is you don’t need to spend a lot of time optimizing your content. And you don’t have to be an SEO expert. You only need to focus on a few important steps that will make the biggest difference for your organization.

Join Tracy Grzybowski, Director of Marketing at Omnipress, and Melissa Graham, Director of SEO at Rockeclicks for a live, 60-minute webinar that will cover:

  • Why it’s so important to make sure your educational content is optimized for search engines
  • The most important steps to take with every piece of educational content you offer or publish
  • Real-world examples that demonstrate how these steps dramatically increase the visibility and reach of your content

This webinar is for anyone in your organization who creates, curates, or distributes educational content—whether you’re a meeting planner, education manager, marketing professional, or association executive.

We look forward to sharing these game-changing ideas with you!

About Your Hosts:

Melissa Graham, Director of SEO
Rocketclicks

After working in the association management and nonprofit world for 7 years, Melissa Graham joined the Rocket Clicks team in 2019 to hone her digital marketing skills. She’s the Director of SEO and has been called a “swiss army knife” marketer by her mentors. In her free time she enjoys gardening, cooking and learning about wine.

Tracy Grzybowski, Director of Marketing
Omnipress

Tracy Grzybowski is the Director of Marketing at Omnipress, an organization that works primarily with associations. She also spent several years as President of her local chapter of the American Marketing Association (a.k.a. a group of marketers who were learning how to run an association!). She’s also a swimmer, neurodiversity advocate, and supper club enthusiast.

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