New Normal, New Opportunities

How turning the annual conference into a
year-round learning event checks all the boxes

The meetings industry has been faced with an unprecedented challenge — how to deliver value to attendees and sponsors in a virtual environment.

But there is a silver lining. In the race to go virtual, we have been forced to create a platform to deliver a year-round conference experience that increases learning, better engages our members, and attracts new audiences.

During this 20-minute on-demand webinar, we’re going to present data from our 2020 State of the Conference Industry Report which reveals why there is a need to extend the conference experience, and how meeting planners can use their virtual conference as a springboard to deliver more value to attendees and sponsors.