2020 marks the sixth consecutive year that Omnipress has conducted an online survey of over 100 association and event professionals to track the evolution of educational content and the changing role it plays at the annual conference and beyond. The results have been compiled, analyzed, and published in our 2020 State of the Conference Industry Report.
What is one of the top takeaways from this report? To achieve growth and success in 2020 and beyond, the content sourced and shared at a conference will need to serve a larger purpose.
Download the report to learn:
- How and why the role of the conference is changing, and how this affects the role of educational content
- What challenges are preventing meeting planners from achieving some of their conference objectives, and how educational content may help overcome these challenges
- Whether associations are adequately prepared to meet the needs of Generation Z