Millennials and Print

Why Young Professionals Read from the Page

Today, one in three Americans in the workforce is a Millennial. Having never known a world without the internet, it was assumed they would prefer—even demand—digital distribution of conference content. We conducted a survey to ask which formats these young professionals prefer when learning new concepts.

After reading this whitepaper, you will have insight into:

• How Millennials prefer to receive content at a conference.
• Which types of educational materials Millennials predict they will use in the future.
• How Millennials’ relationship with printed materials differs from older generations’.
• Which formats Millennials find most reliable as reference materials.